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REPORT OUTLOOK
| Market Size | CAGR | Dominating Region |
|---|---|---|
| USD 575.97 Billion by 2030 | 15.30 % | North America |
| by Type | by Platform | by End User |
|---|---|---|
|
|
|
SCOPE OF THE REPORT
Mobile Games Market Overview
The global mobile games market is anticipated to grow from USD 212.62 Billion in 2023 to USD 575.97 Billion by 2030, at a CAGR of 15.30 % during the forecast period.
Mobile games are video games designed and tailored for play on mobile devices like smartphones and tablets. They have become an omnipresent source of entertainment, capitalizing on the convenience and widespread availability of mobile devices. Spanning a diverse array of genres, from puzzles to strategy and action, these games are predominantly distributed through digital storefronts like the Apple App Store and Google Play Store. Users can easily download and install these games directly onto their devices.
The popularity of mobile games can be attributed to their accessibility, low entry barriers, and the ability to cater to a broad audience. Technological advancements in mobile hardware and software have empowered developers to craft visually impressive and immersive gaming experiences. Monetization strategies for mobile games vary, including free-to-play, ad-supported, and premium models, contributing significantly to the industry’s financial success. The landscape of mobile games continues to evolve with continuous innovations, collaborations, and the emergence of esports on mobile platforms, shaping the dynamics of interactive entertainment.
The Mobile Games Market is of utmost importance, representing a dynamic and influential sector within the broader gaming industry. Its significance is evident in its capacity to transcend traditional gaming boundaries, reaching a vast and diverse global audience. The widespread availability of smartphones and tablets has democratized gaming, ensuring accessibility for individuals of all demographics, regardless of age or gaming expertise. This not only democratizes entertainment but also creates unprecedented opportunities for game developers and publishers.
The market’s significance is further highlighted by its substantial contribution to overall gaming revenue, often surpassing other gaming platforms. Mobile games have evolved into a cultural phenomenon, shaping trends and reflecting societal shifts. They have become a pervasive form of entertainment, influencing consumer behavior, social interactions, and even contributing to the emergence of esports on mobile platforms.
Additionally, the mobile gaming industry acts as a hotbed for innovation, pushing technological boundaries and driving advancements in game design, graphics, and monetization models. As the market progresses, its importance lies in its ability to adapt to the evolving preferences of a global audience, steering economic growth, technological advancement, and cultural influence within the gaming landscape.
| ATTRIBUTE | DETAILS |
| Study period | 2020-2030 |
| Base year | 2022 |
| Estimated year | 2023 |
| Forecasted year | 2023-2030 |
| Historical period | 2019-2021 |
| Unit | Value (USD Billion) |
| Segmentation | By Platform, Age Group, Monetization Type and Region |
| Â
By Platform |
|
| Â
By Age Group |
|
| Â
 By Monetization Type |
|
| Â
 By Region  |
|
Mobile Games Market Segmentation Analysis
The global Mobile games market is divided into three segments, platform, age group, monetization type and region. By platform the market is divided into iOS, Android. By age group the market is classified into Below 24 Years, 24-44 Years, Above 44 Years. By Monetization Type the market is classified into In-app Purchases, Paid Apps, Advertising.
Based on platform, android segment dominating in the mobile games market. The Android segment’s dominance in the Mobile Games Market reflects its widespread popularity and extensive market share among global users. As an open-source operating system, Android powers a diverse range of smartphones and tablets, creating a substantial user base globally. This broad reach provides game developers with a large audience, fostering a robust ecosystem for mobile gaming.
The Google Play Store, serving as the primary digital distribution platform for Android apps, including games, offers developers a channel to publish and distribute their games on a global scale. The Android segment’s leadership is further driven by its compatibility with various devices, accommodating users with diverse preferences and budget considerations. Additionally, the flexibility of the Android platform supports a wide range of gaming experiences, from casual to high-performance, contributing significantly to its market prominence.
The Android segment’s success underscores the platform’s accessibility, inclusivity, and the thriving community of developers and gamers within the Android ecosystem.
Based on age group, below 24 years segment dominating in the mobile games market. The prominence of the Below 24 Years segment in the Mobile Games Market underscores the considerable impact wielded by younger demographics in the mobile gaming landscape. Individuals under the age of 24 exhibit a heightened affinity for digital entertainment, possess tech-savvy characteristics, and display a preference for mobile devices. The widespread use of smartphones and tablets within this demographic naturally inclines them toward mobile gaming platforms. With more leisure time and disposable income, younger users become a lucrative audience for game developers, particularly in terms of in-app purchases.
The Below 24 Years segment demonstrates receptivity to emerging gaming trends, social interactions within games, and innovative gameplay mechanics, contributing to the ever-evolving nature of the mobile gaming industry. The prevalence of social and multiplayer features in mobile games aligns seamlessly with the social tendencies of this age group, fostering engagement and community-building around popular titles. As this segment continues to embrace new technologies and gaming experiences, its influence becomes pivotal in shaping the trajectory of the Mobile Games Market, impacting the types of games and features that gain prominence.
The dominance of the Below 24 Years segment accentuates the critical need for game developers to tailor offerings to the preferences and behaviors of this influential demographic within the mobile gaming sector.
Mobile Games Market Trends
- Hyper-casual games, known for their simple mechanics and easy accessibility, have gained immense popularity. These games often have minimalistic designs and straightforward gameplay, attracting a broader audience and increasing user engagement.
- The integration of augmented reality into mobile games has become a notable trend. Games like Pokémon GO have demonstrated the potential of AR in creating immersive and interactive gaming experiences, blending the virtual and real worlds
- The advent of cloud gaming services, facilitated by high-speed internet connectivity, has gained traction. Platforms like Google Stadia and Microsoft xCloud allow users to stream and play sophisticated games without the need for powerful hardware, expanding the accessibility of premium gaming experiences.
- In-app purchases continue to be a dominant revenue model for mobile games. Developers are increasingly focusing on creating engaging and rewarding in-app purchase options to enhance user experience while monetizing their games effectively.
- The trend of cross-platform gaming has gained momentum, allowing users to play games seamlessly across different devices. This inclusivity enhances the gaming community and provides more flexibility to gamers.
- The introduction of subscription-based gaming services, like Apple Arcade, has marked a shift in how users access and experience games. Subscribers gain access to a curated selection of games without individual purchases, offering a more economical and diverse gaming experience.
- Some mobile games are exploring blockchain technology to enable ownership of in-game assets as non-fungible tokens (NFTs). This provides players with true ownership of their digital items, creating new opportunities for the gaming economy.
Competitive Landscape
The competitive landscape of the mobile games market was dynamic, with several prominent companies competing to provide innovative and advanced mobile games solutions.
- Tencent Holdings Ltd.
- Apple Inc.
- Sony Corporation
- NetEase
- Activision Blizzard
- Electronic Arts Inc.
- Microsoft Corporation
- Google LLC
- ByteDance Ltd.
- miHoYo Co.
- Zynga Inc.
- Take-Two Interactive Software
- Bandai Namco Holdings Inc.
- Ubisoft Entertainment SA
- Square Enix Holdings Co.
- Sega Sammy Holdings Inc.
- Nintendo Co.
- King Digital Entertainment PLC
- Roblox Corporation
- Playtika Holding Corp
Recent Developments:
November 16, 2023: NetEase Games is announced the latest addition to its portfolio, Worlds Untold, a new fully remote game studio in Vancouver, Canada. Worlds Untold is led by Mac Walters, an industry veteran with over two decades of experience in games and writing, including the acclaimed Mass Effect series. Most recently, Walters was the project director on Mass Effect Legendary Edition, and prior to that was the Lead Writer on Mass Effect 2 and Mass Effect 3.
November 16, 2023: Visa, a world leader in digital payments, and Tencent Financial Technology, the fintech division of Tencent, a global internet company that they are partnering to enable Weixin users to receive inbound remittance in their digital wallets. This partnership will extend the Visa Direct network to reach more than one billion Weixin users in the Mainland of China, one of the world’s largest inbound remittance markets.
Regional Analysis
North America accounted for the largest market in the mobile games market. North America accounted for the 37% market share of the global market value. Â North America emerges as the primary force in the mobile games market, driven by various factors that underpin its dominance. Encompassing the United States and Canada, the region boasts advanced technological infrastructure, widespread smartphone usage, and a thriving gaming culture.
Major gaming companies, both established and emerging, contribute significantly to the market’s momentum, capitalizing on the region’s extensive network connectivity and affluent consumer base. The technological prowess of North America is evident in its role as a pioneer in fostering cutting-edge mobile gaming experiences, with consumers showing a strong preference for mobile devices like smartphones and tablets.
Anticipation surrounding 5G technology further elevates the gaming experience, promising seamless multiplayer interactions and superior graphics.
The widespread acceptance of gaming as mainstream entertainment adds to the market’s strength, with esports and competitive gaming gaining substantial popularity and fostering engagement with mobile games. The economic prosperity and disposable income levels in the region play a pivotal role, as users exhibit a willingness to invest in in-app purchases and premium mobile games.
In Europe, the mobile games market thrives on diversity, with nations like the UK, Germany, and France showcasing robust gaming industries driven by high smartphone usage. European gamers, known for their varied preferences, contribute to a lively market, emphasizing quality, engaging narratives, and immersive experiences. The presence of established developers and a growing indie scene enhances the market’s richness, with collaborations adding a global touch.
The Asia-Pacific region sees remarkable growth in the mobile games market due to widespread smartphone availability, a large population, and a cultural affinity for gaming. Key contributors include China, Japan, South Korea, and India, with China standing out as the world’s largest mobile games market. Here, gamers favor diverse genres like MOBA, RPGs, and hyper-casual games, deeply ingraining mobile devices as primary gaming platforms. Innovative monetization models, such as in-app purchases, drive further market expansion.
Target Audience for Mobile Games Market
- Mobile Game Developers
- Game Publishers
- Smartphone Manufacturers
- Telecom Providers
- Gaming Hardware Manufacturers
- Advertising Agencies
- Esports Organizations
- Investors and Venture Capitalists
- Regulatory Bodies
Import & Export Data for Mobile Games Market
Exactitude consultancy provides import and export data for the recent years. It also offers insights on production and consumption volume of the product. Understanding the import and export data is pivotal for any player in the Mobile Games Market. This knowledge equips businesses with strategic advantages, such as:
Identifying emerging markets with untapped potential.
Adapting supply chain strategies to optimize cost-efficiency and market responsiveness.
Navigating competition by assessing major players’ trade dynamics.
Key insights
Trade volume trends: our report dissects import and export data spanning the last five years to reveal crucial trends and growth patterns within the global Mobile Games Market. This data-driven exploration empowers readers with a deep understanding of the market’s trajectory.
Market players: gain insights into the leading players driving the Mobile Games trade. From established giants to emerging contenders, our analysis highlights the key contributors to the import and export landscape.
Geographical dynamics: delve into the geographical distribution of trade activities. Uncover which regions dominate exports and which ones hold the reins on imports, painting a comprehensive picture of the industry’s global footprint.
Product breakdown: by segmenting data based on Mobile Games types –– we provide a granular view of trade preferences and shifts, enabling businesses to align strategies with the evolving technological landscape.
Import and export data is crucial in reports as it offers insights into global market trends, identifies emerging opportunities, and informs supply chain management. By analyzing trade flows, businesses can make informed decisions, manage risks, and tailor strategies to changing demand. This data aids government in policy formulation and trade negotiations, while investors use it to assess market potential. Moreover, import and export data contributes to economic indicators, influences product innovation, and promotes transparency in international trade, making it an essential component for comprehensive and informed analyses.
Segments Covered in the Mobile Games Market Report
Mobile Games Market by Platform
- iOS
- Android
Mobile Games Market by Age Group
- Below 24 Years
- 24-44 Years
- Above 44 Years
Mobile Games Market by Monetization Type
- In-app Purchases
- Paid Apps
- Advertising
Mobile Games Market by Region
- North America
- Europe
- Asia Pacific
- South America
- Middle East and Africa
Key Question Answered
- What is the expected growth rate of the mobile games market over the next 7 years?
- Who are the major players in the mobile games market and what is their market share?
- What are the end-user industries driving market demand and what is their outlook?
- What are the opportunities for growth in emerging markets such as Asia-Pacific, the middle east, and Africa?
- How is the economic environment affecting the mobile games market, including factors such as interest rates, inflation, and exchange rates?
- What is the expected impact of government policies and regulations on the mobile games market?
- What is the current and forecasted size and growth rate of the global mobile games market?
- What are the key drivers of growth in the mobile games market?
- Who are the major players in the market and what is their market share?
- What are the distribution channels and supply chain dynamics in the mobile games market?
- What are the technological advancements and innovations in the mobile games market and their impact on product development and growth?
- What are the regulatory considerations and their impact on the market?
- What are the challenges faced by players in the mobile games market and how are they addressing these challenges?
- What are the opportunities for growth and expansion in the mobile games market?
- What are the service offerings and specifications of leading players in the market?
Table of Content
- INTRODUCTION
- MARKET DEFINITION
- MARKET SEGMENTATION
- RESEARCH TIMELINES
- ASSUMPTIONS AND LIMITATIONS
- RESEARCH METHODOLOGY
- DATA MINING
- SECONDARY RESEARCH
- PRIMARY RESEARCH
- SUBJECT-MATTER EXPERTS’ ADVICE
- QUALITY CHECKS
- FINAL REVIEW
- DATA TRIANGULATION
- BOTTOM-UP APPROACH
- TOP-DOWN APPROACH
- RESEARCH FLOW
- DATA SOURCES
- DATA MINING
- EXECUTIVE SUMMARY
- MARKET OVERVIEW
- GLOBAL MOBILE GAMES MARKET OUTLOOK
- MARKET DRIVERS
- MARKET RESTRAINTS
- MARKET OPPORTUNITIES
- IMPACT OF COVID-19 ON MOBILE GAMES MARKET
- PORTER’S FIVE FORCES MODEL
- THREAT FROM NEW ENTRANTS
- THREAT FROM SUBSTITUTES
- BARGAINING POWER OF SUPPLIERS
- BARGAINING POWER OF CUSTOMERS
- DEGREE OF COMPETITION
- INDUSTRY VALUE CHAIN ANALYSIS
- GLOBAL MOBILE GAMES MARKET OUTLOOK
- GLOBAL MOBILE GAMES MARKET BY PLATFORM, 2020-2030, (USD BILLION)
- IOS
- ANDROID
- GLOBAL MOBILE GAMES MARKET BY AGE GROUP, 2020-2030, (USD BILLION)
- BELOW 24 YEARS
- 24-44 YEARS
- ABOVE 44 YEARS
- GLOBAL MOBILE GAMES MARKET BY MONETIZATION TYPE, 2020-2030, (USD BILLION)
- IN-APP PURCHASES
- PAID APPS
- ADVERTISING
- GLOBAL MOBILE GAMES MARKET BY REGION, 2020-2030, (USD BILLION)
- NORTH AMERICA
- US
- CANADA
- MEXICO
- SOUTH AMERICA
- BRAZIL
- ARGENTINA
- COLOMBIA
- REST OF SOUTH AMERICA
- EUROPE
- GERMANY
- UK
- FRANCE
- ITALY
- SPAIN
- RUSSIA
- REST OF EUROPE
- ASIA PACIFIC
- INDIA
- CHINA
- JAPAN
- SOUTH KOREA
- AUSTRALIA
- SOUTH-EAST ASIA
- REST OF ASIA PACIFIC
- MIDDLE EAST AND AFRICA
- UAE
- SAUDI ARABIA
- SOUTH AFRICA
- REST OF MIDDLE EAST AND AFRICA
- NORTH AMERICA
- COMPANY PROFILES*
(BUSINESS OVERVIEW, COMPANY SNAPSHOT, PRODUCTS OFFERED, RECENT DEVELOPMENTS)
- TENCENT HOLDINGS LTD.
- APPLE INC.
- SONY CORPORATION
- NETEASE
- ACTIVISION BLIZZARD
- ELECTRONIC ARTS INC.
- MICROSOFT CORPORATION
- GOOGLE LLC
- BYTEDANCE LTD.
- MIHOYO CO.
- ZYNGA INC.
- TAKE-TWO INTERACTIVE SOFTWARE
- BANDAI NAMCO HOLDINGS INC.
- UBISOFT ENTERTAINMENT SA
- SQUARE ENIX HOLDINGS CO.
- SEGA SAMMY HOLDINGS INC.
- NINTENDO CO.
- KING DIGITAL ENTERTAINMENT PLC
- ROBLOX CORPORATION
- PLAYTIKA HOLDING CORP.*THE COMPANY LIST IS INDICATIVE
LIST OF TABLES
TABLE 1Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â GLOBAL MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 2Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â GLOBAL MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 3Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â GLOBAL MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 4Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â GLOBAL MOBILE GAMES MARKET BY REGION (USD BILLION) 2020-2030
TABLE 5Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â NORTH AMERICA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 6Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â NORTH AMERICA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 7Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â NORTH AMERICA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 8Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â NORTH AMERICA MOBILE GAMES MARKET BY COUNTRY (USD BILLION) 2020-2030
TABLE 9Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â US MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 10Â Â Â Â Â Â Â Â Â Â Â Â Â US MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 11Â Â Â Â Â Â Â Â Â Â Â Â Â US MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 12Â Â Â Â Â Â Â Â Â Â Â Â Â CANADA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 13Â Â Â Â Â Â Â Â Â Â Â Â Â CANADA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 14Â Â Â Â Â Â Â Â Â Â Â Â Â CANADA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 15Â Â Â Â Â Â Â Â Â Â Â Â Â MEXICO MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 16Â Â Â Â Â Â Â Â Â Â Â Â Â MEXICO MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 17Â Â Â Â Â Â Â Â Â Â Â Â Â MEXICO MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 18Â Â Â Â Â Â Â Â Â Â Â Â Â SOUTH AMERICA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 19Â Â Â Â Â Â Â Â Â Â Â Â Â SOUTH AMERICA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 20Â Â Â Â Â Â Â Â Â Â Â Â Â SOUTH AMERICA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 21Â Â Â Â Â Â Â Â Â Â Â Â Â SOUTH AMERICA MOBILE GAMES MARKET BY COUNTRY (USD BILLION) 2020-2030
TABLE 22Â Â Â Â Â Â Â Â Â Â Â Â Â BRAZIL MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 23Â Â Â Â Â Â Â Â Â Â Â Â Â BRAZIL MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 24Â Â Â Â Â Â Â Â Â Â Â Â Â BRAZIL MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 25Â Â Â Â Â Â Â Â Â Â Â Â Â ARGENTINA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 26Â Â Â Â Â Â Â Â Â Â Â Â Â ARGENTINA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 27Â Â Â Â Â Â Â Â Â Â Â Â Â ARGENTINA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 28Â Â Â Â Â Â Â Â Â Â Â Â Â COLOMBIA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 29Â Â Â Â Â Â Â Â Â Â Â Â Â COLOMBIA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 30Â Â Â Â Â Â Â Â Â Â Â Â Â COLOMBIA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 31Â Â Â Â Â Â Â Â Â Â Â Â Â REST OF SOUTH AMERICA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 32Â Â Â Â Â Â Â Â Â Â Â Â Â REST OF SOUTH AMERICA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 33Â Â Â Â Â Â Â Â Â Â Â Â Â REST OF SOUTH AMERICA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 34Â Â Â Â Â Â Â Â Â Â Â Â Â ASIA-PACIFIC MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 35Â Â Â Â Â Â Â Â Â Â Â Â Â ASIA-PACIFIC MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 36Â Â Â Â Â Â Â Â Â Â Â Â Â ASIA-PACIFIC MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 37Â Â Â Â Â Â Â Â Â Â Â Â Â ASIA-PACIFIC MOBILE GAMES MARKET BY COUNTRY (USD BILLION) 2020-2030
TABLE 38Â Â Â Â Â Â Â Â Â Â Â Â Â INDIA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 39Â Â Â Â Â Â Â Â Â Â Â Â Â INDIA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 40Â Â Â Â Â Â Â Â Â Â Â Â Â INDIA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 41Â Â Â Â Â Â Â Â Â Â Â Â Â CHINA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 42Â Â Â Â Â Â Â Â Â Â Â Â Â CHINA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 43Â Â Â Â Â Â Â Â Â Â Â Â Â CHINA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 44Â Â Â Â Â Â Â Â Â Â Â Â Â JAPAN MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 45Â Â Â Â Â Â Â Â Â Â Â Â Â JAPAN MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 46Â Â Â Â Â Â Â Â Â Â Â Â Â JAPAN MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 47Â Â Â Â Â Â Â Â Â Â Â Â Â SOUTH KOREA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 48Â Â Â Â Â Â Â Â Â Â Â Â Â SOUTH KOREA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 49Â Â Â Â Â Â Â Â Â Â Â Â Â SOUTH KOREA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 50Â Â Â Â Â Â Â Â Â Â Â Â Â AUSTRALIA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 51Â Â Â Â Â Â Â Â Â Â Â Â Â AUSTRALIA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 52Â Â Â Â Â Â Â Â Â Â Â Â Â AUSTRALIA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 53Â Â Â Â Â Â Â Â Â Â Â Â Â SOUTH-EAST ASIA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 54Â Â Â Â Â Â Â Â Â Â Â Â Â SOUTH-EAST ASIA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 55Â Â Â Â Â Â Â Â Â Â Â Â Â SOUTH-EAST ASIA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 56Â Â Â Â Â Â Â Â Â Â Â Â Â REST OF ASIA PACIFIC MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 57Â Â Â Â Â Â Â Â Â Â Â Â Â REST OF ASIA PACIFIC MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 58Â Â Â Â Â Â Â Â Â Â Â Â Â REST OF ASIA PACIFIC MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 59Â Â Â Â Â Â Â Â Â Â Â Â Â EUROPE MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 60Â Â Â Â Â Â Â Â Â Â Â Â Â EUROPE MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 61Â Â Â Â Â Â Â Â Â Â Â Â Â EUROPE MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 62Â Â Â Â Â Â Â Â Â Â Â Â Â EUROPE MOBILE GAMES MARKET BY COUNTRY (USD BILLION) 2020-2030
TABLE 63Â Â Â Â Â Â Â Â Â Â Â Â Â GERMANY MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 64Â Â Â Â Â Â Â Â Â Â Â Â Â GERMANY MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 65Â Â Â Â Â Â Â Â Â Â Â Â Â GERMANY MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 66Â Â Â Â Â Â Â Â Â Â Â Â Â UK MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 67Â Â Â Â Â Â Â Â Â Â Â Â Â UK MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 68Â Â Â Â Â Â Â Â Â Â Â Â Â UK MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 69Â Â Â Â Â Â Â Â Â Â Â Â Â FRANCE MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 70Â Â Â Â Â Â Â Â Â Â Â Â Â FRANCE MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 71Â Â Â Â Â Â Â Â Â Â Â Â Â FRANCE MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 72Â Â Â Â Â Â Â Â Â Â Â Â Â ITALY MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 73Â Â Â Â Â Â Â Â Â Â Â Â Â ITALY MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 74Â Â Â Â Â Â Â Â Â Â Â Â Â ITALY MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 75Â Â Â Â Â Â Â Â Â Â Â Â Â SPAIN MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 76Â Â Â Â Â Â Â Â Â Â Â Â Â SPAIN MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 77Â Â Â Â Â Â Â Â Â Â Â Â Â SPAIN MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 78Â Â Â Â Â Â Â Â Â Â Â Â Â RUSSIA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 79Â Â Â Â Â Â Â Â Â Â Â Â Â RUSSIA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 80Â Â Â Â Â Â Â Â Â Â Â Â Â RUSSIA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 81Â Â Â Â Â Â Â Â Â Â Â Â Â REST OF EUROPE MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 82Â Â Â Â Â Â Â Â Â Â Â Â Â REST OF EUROPE MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 83Â Â Â Â Â Â Â Â Â Â Â Â Â REST OF EUROPE MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 84Â Â Â Â Â Â Â Â Â Â Â Â Â MIDDLE EAST AND AFRICA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 85Â Â Â Â Â Â Â Â Â Â Â Â Â MIDDLE EAST AND AFRICA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 86Â Â Â Â Â Â Â Â Â Â Â Â Â MIDDLE EAST AND AFRICA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 87Â Â Â Â Â Â Â Â Â Â Â Â Â MIDDLE EAST AND AFRICA MOBILE GAMES MARKET BY COUNTRY (USD BILLION) 2020-2030
TABLE 88Â Â Â Â Â Â Â Â Â Â Â Â Â UAE MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 89Â Â Â Â Â Â Â Â Â Â Â Â Â UAE MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 90Â Â Â Â Â Â Â Â Â Â Â Â Â UAE MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 91Â Â Â Â Â Â Â Â Â Â Â Â Â SAUDI ARABIA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 92Â Â Â Â Â Â Â Â Â Â Â Â Â SAUDI ARABIA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 93Â Â Â Â Â Â Â Â Â Â Â Â Â SAUDI ARABIA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 94Â Â Â Â Â Â Â Â Â Â Â Â Â SOUTH AFRICA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 95Â Â Â Â Â Â Â Â Â Â Â Â Â SOUTH AFRICA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 96Â Â Â Â Â Â Â Â Â Â Â Â Â SOUTH AFRICA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 97Â Â Â Â Â Â Â Â Â Â Â Â Â REST OF MIDDLE EAST AND AFRICA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 98Â Â Â Â Â Â Â Â Â Â Â Â Â REST OF MIDDLE EAST AND AFRICA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 99Â Â Â Â Â Â Â Â Â Â Â Â Â REST OF MIDDLE EAST AND AFRICA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
LIST OF FIGURES
 FIGURE 1             MARKET DYNAMICS
FIGURE 2Â Â Â Â Â Â Â Â Â Â Â Â Â MARKET SEGMENTATION
FIGURE 3Â Â Â Â Â Â Â Â Â Â Â Â Â REPORT TIMELINES: YEARS CONSIDERED
FIGURE 4Â Â Â Â Â Â Â Â Â Â Â Â Â DATA TRIANGULATION
FIGURE 5Â Â Â Â Â Â Â Â Â Â Â Â Â BOTTOM-UP APPROACH
FIGURE 6Â Â Â Â Â Â Â Â Â Â Â Â Â TOP-DOWN APPROACH
FIGURE 7Â Â Â Â Â Â Â Â Â Â Â Â Â RESEARCH FLOW
FIGURE 8Â Â Â Â Â Â Â Â Â Â Â Â Â GLOBAL MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
FIGURE 9Â Â Â Â Â Â Â Â Â Â Â Â Â GLOBAL MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
FIGURE 10Â Â Â Â Â Â Â Â Â Â GLOBAL MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
FIGURE 11Â Â Â Â Â Â Â Â Â Â GLOBAL MOBILE GAMES MARKET BY REGION (USD BILLION) 2020-2030
FIGURE 12          PORTER’S FIVE FORCES MODEL
FIGURE 13Â Â Â Â Â Â Â Â Â Â GLOBAL MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2022
FIGURE 14Â Â Â Â Â Â Â Â Â Â GLOBAL MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2022
FIGURE 15Â Â Â Â Â Â Â Â Â Â GLOBAL MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2022
FIGURE 16Â Â Â Â Â Â Â Â Â Â GLOBAL MOBILE GAMES MARKET BY REGION (USD BILLION) 2021
FIGURE 17Â Â Â Â Â Â Â Â Â Â MARKET SHARE ANALYSIS
FIGURE 18Â Â Â Â Â Â Â Â Â Â TENCENT HOLDINGS LTD.: COMPANY SNAPSHOT
FIGURE 19Â Â Â Â Â Â Â Â Â Â APPLE INC.: COMPANY SNAPSHOT
FIGURE 20Â Â Â Â Â Â Â Â Â Â SONY CORPORATION: COMPANY SNAPSHOT
FIGURE 21Â Â Â Â Â Â Â Â Â Â NETEASE: COMPANY SNAPSHOT
FIGURE 22Â Â Â Â Â Â Â Â Â Â ACTIVISION BLIZZARD: COMPANY SNAPSHOT
FIGURE 23Â Â Â Â Â Â Â Â Â Â ELECTRONIC ARTS INC.: COMPANY SNAPSHOT
FIGURE 24Â Â Â Â Â Â Â Â Â Â MICROSOFT CORPORATION: COMPANY SNAPSHOT
FIGURE 25Â Â Â Â Â Â Â Â Â Â GOOGLE LLC: COMPANY SNAPSHOT
FIGURE 26Â Â Â Â Â Â Â Â Â Â BYTEDANCE LTD.: COMPANY SNAPSHOT
FIGURE 27Â Â Â Â Â Â Â Â Â Â MIHOYO CO.: COMPANY SNAPSHOT
FIGURE 28Â Â Â Â Â Â Â Â Â Â ZYNGA INC.: COMPANY SNAPSHOT
FIGURE 29Â Â Â Â Â Â Â Â Â Â TAKE-TWO INTERACTIVE SOFTWARE: COMPANY SNAPSHOT
FIGURE 30Â Â Â Â Â Â Â Â Â Â BANDAI NAMCO HOLDINGS INC.: COMPANY SNAPSHOT
FIGURE 31Â Â Â Â Â Â Â Â Â Â UBISOFT ENTERTAINMENT SA: COMPANY SNAPSHOT
FIGURE 32Â Â Â Â Â Â Â Â Â Â SQUARE ENIX HOLDINGS CO.: COMPANY SNAPSHOT
FIGURE 33Â Â Â Â Â Â Â Â Â Â SEGA SAMMY HOLDINGS INC.: COMPANY SNAPSHOT
FIGURE 34Â Â Â Â Â Â Â Â Â Â NINTENDO CO.: COMPANY SNAPSHOT
FIGURE 35Â Â Â Â Â Â Â Â Â Â KING DIGITAL ENTERTAINMENT PLC: COMPANY SNAPSHOT
FIGURE 36Â Â Â Â Â Â Â Â Â Â ROBLOX CORPORATION: COMPANY SNAPSHOT
FIGURE 37Â Â Â Â Â Â Â Â Â Â PLAYTIKA HOLDING CORP.: COMPANY SNAPSHOT
FAQ
The global mobile games market is anticipated to grow from USD 212.62 Billion in 2023 to USD 575.97 Billion by 2030, at a CAGR of 15.30 % during the forecast period.
North America accounted for the largest market in the mobile games market. North America accounted for 37 % market share of the global market value.
Tencent Holdings Ltd., Apple Inc., Sony Corporation, NetEase, Activision Blizzard, Electronic Arts Inc., Microsoft Corporation, Google LLC, ByteDance Ltd., miHoYo Co., Zynga Inc., Take-Two Interactive Software, Bandai Namco Holdings Inc., Ubisoft Entertainment SA, Square Enix Holdings Co., Sega Sammy Holdings Inc., Nintendo Co., King Digital Entertainment PLC, Roblox Corporation, Playtika Holding Corp.
The mobile games market is the growing popularity of cloud gaming services, enabling users to play high-quality games directly from the cloud. Additionally, the rise of augmented reality (AR) and virtual reality (VR) integration in mobile games is enhancing immersive gaming experiences.
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