REPORT OUTLOOK
Market Size | CAGR | Dominating Region |
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USD 2821.66 Billion by 2030 | 16.20 % | North America |
by Deployment Model | by Type | by Size and Type of User |
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SCOPE OF THE REPORT
Advertising Technology (Adtech) Platform Market Overview
The global advertising technology (Adtech) platform market is anticipated to grow from USD 986.42 Billion in 2023 to USD 2821.66 Billion by 2030, at a CAGR of 16.20 % during the forecast period.
An Advertising Technology (Adtech) Platform is a comprehensive digital solution designed to facilitate the planning, execution, and optimization of advertising campaigns across various digital channels. It serves as a centralized and integrated system that enables advertisers, agencies, and marketers to manage their advertising efforts efficiently. Adtech platforms encompass a wide array of tools and technologies, including demand-side platforms (DSPs), supply-side platforms (SSPs), data management platforms (DMPs), and ad exchanges. These platforms leverage data analytics, automation, and programmatic technologies to streamline the entire advertising process, from ad creation and targeting to real-time bidding and performance measurement.
Adtech platforms play a crucial role in helping advertisers reach their target audiences more effectively by leveraging data-driven insights. They enable precise audience targeting, ensuring that ads are delivered to the most relevant users at the optimal times. Advertisers can also utilize these platforms to manage budgets, analyze campaign performance, and make data-informed decisions for optimizing their advertising strategies. Additionally, Adtech platforms contribute to the growth of programmatic advertising, where the buying and selling of ad inventory are automated, enhancing efficiency and scalability.
The key functionalities of Adtech platforms include ad placement optimization, audience segmentation, retargeting, and cross-channel campaign management. These platforms empower advertisers to navigate the complexities of the digital advertising landscape, providing solutions for the challenges posed by diverse channels, formats, and consumer behaviors.
The widespread adoption of digital channels for marketing and communication is a primary driver. As businesses increasingly shift towards online platforms, the demand for sophisticated Adtech solutions rises to enable targeted and efficient advertising campaigns. Secondly, the surge in data-driven advertising is a key factor. Advertising platforms leverage advanced data analytics to gather insights into user behavior, preferences, and engagement, allowing advertisers to deliver personalized and relevant content.
Moreover, the integration of artificial intelligence (AI) and machine learning (ML) technologies presents a significant driver. AI and ML enhance targeting precision, automate optimization processes, and enable dynamic adjustments in real-time, ensuring that advertisements are strategically placed for maximum impact. The continuous evolution of consumer behavior in the digital space further propels the demand for Adtech platforms to adapt to changing trends.
Furthermore, the growing importance of programmatic advertising contributes to the market’s expansion. Programmatic technologies automate the buying and selling of ad inventory, offering efficiency and scalability in campaign management. The need for cross-channel advertising solutions and the increasing reliance on digital platforms for reaching diverse audiences globally are additional driving factors.
ATTRIBUTE | DETAILS |
Study period | 2020-2030 |
Base year | 2022 |
Estimated year | 2023 |
Forecasted year | 2023-2030 |
Historical period | 2019-2021 |
Unit | Value (USD Billion) |
Segmentation | By Deployment Model, Type, End-User and Region |
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Advertising Technology (Adtech) Platform Market Segmentation Analysis
The global Advertising Technology (Adtech) Platform market is divided into three segments, deployment model, end-user, type and region. By deployment model the market is divided Cloud-based, On-premise. By type the market is classified into Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), Data Management Platforms (DMPs), Customer Relationship Management (CRM) Platforms. By end-user, Large enterprises, Small and medium-sized businesses (SMBs).
Based on type, data management platforms (DMPs) segment dominating in the advertising technology (Adtech) platform market. DMPs serve as central repositories for collecting, organizing, and managing vast volumes of audience data, providing advertisers with valuable insights into user behavior and preferences. The prominence of DMPs stems from their pivotal role in enhancing the effectiveness of targeted advertising campaigns. By aggregating data from various sources, including online and offline interactions, DMPs enable advertisers to create comprehensive user profiles, facilitating precise audience segmentation.
The primary function of DMPs is to leverage advanced analytics to derive actionable insights, empowering advertisers to make data-driven decisions. This capability ensures that advertisements are strategically delivered to specific audience segments, optimizing relevance and engagement. DMPs also play a crucial role in supporting programmatic advertising, where real-time data analysis enables automated, dynamic adjustments to ad placements.
Furthermore, the dominance of DMPs is accentuated by the increasing importance of privacy and compliance in the digital advertising landscape. DMPs are designed to adhere to data privacy regulations by anonymizing and protecting sensitive information, instilling confidence among advertisers and consumers alike.
Based on deployment model, cloud-based segment dominating in the advertising technology (Adtech) platform market. Cloud-based Adtech platforms leverage the scalability, flexibility, and accessibility offered by cloud computing infrastructure, transforming the advertising landscape. The key factors contributing to the dominance of cloud-based Adtech platforms is the agility they provide to advertisers. Cloud solutions enable quick and efficient deployment of Adtech tools without the need for extensive hardware investments or on-premise installations. Advertisers can seamlessly scale their operations, accommodating varying workloads and adapting to the dynamic nature of digital advertising campaigns.
Furthermore, the centralized nature of cloud-based platforms facilitates streamlined collaboration and real-time data access. Advertisers, agencies, and other stakeholders can collaborate seamlessly, accessing the platform from different locations and devices. This centralized accessibility fosters efficient campaign management, allowing for swift adjustments and optimizations based on real-time performance metrics. Cost-effectiveness is another crucial factor driving the adoption of cloud-based Adtech platforms. Advertisers can benefit from a pay-as-you-go model, minimizing upfront costs and paying only for the resources and services they use. This flexibility in cost management is particularly appealing in an industry characterized by fluctuating demands and evolving campaign requirements.
Additionally, cloud-based platforms excel in ensuring data security and compliance. Advertisers can leverage the robust security measures implemented by reputable cloud service providers, safeguarding sensitive advertising and user data.
Advertising Technology (Adtech) Platform Market Dynamics
Driver
The increasing digital advertising spending leads to the demand for online advertising through platforms increases.
The surge in digital advertising spending has become a pivotal driver, propelling the demand for online advertising through platforms to unprecedented levels. As businesses recognize the transformative power of digital channels in reaching a vast and diverse audience, they allocate substantial budgets to leverage online platforms for their advertising endeavors. This significant shift from traditional to digital advertising is fueled by the unparalleled reach and accessibility that online platforms offer.
The digital realm encompasses a myriad of platforms, including social media, search engines, display networks, and video-sharing platforms, each providing unique opportunities for targeted and engaging advertising. Advertisers are drawn to these platforms due to their ability to precisely target specific demographics, behaviors, and interests, ensuring that advertisements reach the most relevant audiences. The data-driven insights provided by online platforms further empower advertisers to make informed decisions, optimize campaigns, and maximize the impact of their advertising investments.
Moreover, the ubiquity of digital devices and the increasing time spent by consumers online contribute to the rising demand for online advertising. Whether through desktops, laptops, smartphones, or other connected devices, individuals are immersed in the digital landscape, creating numerous touchpoints for advertisers to connect with their target audience. This trend aligns with the evolving consumer behavior that seeks information, entertainment, and social interactions in the digital space.
Restraint
Stringent privacy regulations pose challenges for data collection and targeting practices.
The implementation of comprehensive privacy frameworks such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States, advertisers and Adtech platforms face heightened scrutiny and increased responsibilities regarding user data.
These regulations prioritize the protection of individuals’ privacy rights, imposing stringent requirements on how companies collect, process, and utilize personal information for advertising purposes. Advertisers must now obtain explicit consent from users before collecting and using their data, and individuals have gained greater control over the types of information they share. The opt-in mechanisms mandated by these regulations empower users to make informed choices about the use of their data, impacting traditional data collection practices that relied on implicit consent. The restrictions imposed by privacy regulations also challenge the conventional methods of targeted advertising. Advertisers are now compelled to adopt more transparent practices, clearly communicating their data collection and usage policies. Additionally, they must provide users with the option to opt out of targeted advertising, leading to a paradigm shift in the way advertisers approach personalized targeting.
Opportunities
The development of engaging and interactive ad formats like video and augmented reality can enhance user experience and increase advertising effectiveness.
The continuous evolution of engaging and interactive ad formats, particularly in the realms of video and augmented reality (AR), has ushered in a new era of advertising effectiveness by elevating user experiences to unprecedented heights. Video advertising, characterized by dynamic visuals, compelling narratives, and immersive storytelling, has become a cornerstone of interactive content consumption. Advertisers leverage the emotive power of video to convey brand messages effectively, capture audience attention, and foster a deeper connection with consumers.
Furthermore, the integration of augmented reality in advertising introduces a layer of interactivity that transcends traditional boundaries. AR enables users to engage with branded content in real-world contexts, blurring the lines between the digital and physical realms. Interactive AR experiences, such as trying on virtual products or exploring 3D representations of advertised items in the user’s environment, not only captivate attention but also provide a personalized and memorable brand interaction.
The effectiveness of these interactive ad formats lies in their ability to create a participatory and personalized journey for users. Video content, when crafted strategically, immerses viewers in narratives that resonate with their emotions and interests, fostering a sense of connection and brand affinity. Augmented reality, on the other hand, transforms passive viewing into active engagement, allowing users to explore and interact with products or services in ways previously unimaginable.
Advertising Technology (Adtech) Platform Market Trends
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Programmatic advertising continued to gain prominence, with increased automation and real-time bidding. Advertisers were increasingly leveraging programmatic platforms to target specific audiences and optimize ad placements.
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Heightened concerns about data privacy led to increased scrutiny and regulatory changes, such as the implementation of the General Data Protection Regulation (GDPR) in Europe. Adtech platforms adapted to these changes by enhancing user consent mechanisms and ensuring compliance with data protection regulations.
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The evolving landscape of data privacy, there was a shift towards the reliance on first-party data. Adtech platforms were emphasizing the importance of building and utilizing their own first-party data for more personalized and targeted advertising.
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The rise of streaming services and connected TV led to a surge in CTV advertising. Adtech platforms adapted to provide solutions for targeted advertising on streaming platforms, offering a more personalized viewing experience.
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Adtech platforms were exploring and introducing innovative ad formats to capture audience attention. This included interactive ads, shoppable ads, and augmented reality (AR) experiences to enhance user engagement.
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Adtech platforms were increasingly integrating AI and ML technologies to optimize ad targeting, analyze consumer behavior, and automate decision-making processes. This led to more efficient and effective advertising campaigns.
Competitive Landscape
The competitive landscape of the advertising technology (Adtech) platform market was dynamic, with several prominent companies competing to provide innovative and advanced advertising technology (Adtech) platform solutions.
- Meta
- Amazon Advertising
- The Trade Desk
- Criteo
- Adobe Advertising Cloud
- Magnite
- Xandr
- PubMatic
- YieldOne
- Microsoft Advertising
- Sizmek
- TripleLift
- OpenX
- Index Exchange
- Rubicon Project
- MediaMath
- AppLovin
- IronSource
- Unity Ads
Recent Developments:
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9, 2024: Albertsons and commerce media company Criteo partnered to provide the grocer’s retail media arm with demand- and supply-side advertising capabilities to drive measurable commerce outcomes.
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16, 2024: – OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and StackAdapt, a leading multi-channel advertising platform, announced a partnership to help enable political advertisers to reach their target audiences programmatically across CTV, mobile, web and display.
Regional Analysis
North America accounted for the largest market in the advertising technology (Adtech) platform market. North America accounted for 40 % market share of the global market value. North America has historically been a dominant player in the Advertising Technology (Adtech) Platform Market, and this leadership can be attributed to several key factors. The region, encompassing the United States and Canada, boasts a highly developed digital ecosystem, making it a fertile ground for the growth and adoption of Adtech solutions. The presence of major technology hubs, such as Silicon Valley, facilitates innovation and the emergence of cutting-edge advertising technologies.
Additionally, North America is home to a large number of major digital advertising companies and platforms, contributing to the region’s market dominance. The robust infrastructure, widespread internet penetration, and a tech-savvy population create an environment conducive to the success of Adtech platforms. The region’s economic strength and the high level of digital advertising expenditure by businesses further solidify its leading position. Additionally, North America has been at the forefront of trends like programmatic advertising, data-driven targeting, and innovations in ad formats.
In Europe, the Adtech Platform Market is characterized by a combination of established players and emerging startups, fostering a dynamic and innovative landscape. Countries like the United Kingdom, Germany, France, and the Netherlands are notable hubs for Adtech companies, with a strong focus on technological innovation and digital advertising solutions. The region benefits from a large and diverse consumer market, allowing for experimentation with various advertising formats and strategies. Furthermore, the implementation of data privacy regulations such as the General Data Protection Regulation (GDPR) has led to a heightened emphasis on consumer privacy and data protection in Adtech practices. This regulatory framework has prompted Adtech companies to adopt more transparent and compliant approaches to data management, influencing the development of innovative solutions for targeted advertising while respecting user privacy rights.
The Asia-Pacific region represents a dynamic and rapidly evolving landscape in the Adtech Platform Market, driven by factors such as technological advancement, growing internet penetration, and the proliferation of mobile devices. Countries like China, Japan, South Korea, India, and Australia are key players in the region’s Adtech ecosystem, characterized by a mix of established tech giants, innovative startups, and local players. Mobile-first consumer behavior is particularly prevalent in the Asia-Pacific region, driving significant investments in mobile advertising technologies and solutions. Moreover, the rise of e-commerce and digital payments has created new opportunities for Adtech platforms to target consumers along the entire purchase journey, from awareness to conversion. The regulatory environment in the Asia-Pacific region varies across countries, with some jurisdictions implementing data privacy regulations similar to GDPR, while others have more relaxed regulatory frameworks.
Target Audience for Advertising Technology (Adtech) Platform Market
- Advertisers
- Advertising Agencies
- Marketing Professionals
- Media Planners
- Brand Managers
- Chief Marketing Officers (CMOs)
- Digital Marketing Managers
- E-commerce Companies
- Publishers
- Technology Providers
Segments Covered in the Advertising Technology (Adtech) Platform Market Report
Advertising Technology (Adtech) Platform Market by Deployment Model
- Cloud-based
- On-premise
Advertising Technology (Adtech) Platform Market by Type
- Demand-Side Platforms (DSPs)
- Supply-Side Platforms (SSPs)
- Data Management Platforms (DMPs)
- Customer Relationship Management (CRM) Platforms
Advertising Technology (Adtech) Platform Market by Size and Type of User
- Large enterprises
- Small and Medium-Sized Business (SMB) Platforms
Advertising Technology (Adtech) Platform Market by Region
- North America
- Europe
- Asia Pacific
- South America
- Middle East and Africa
Key Question Answered
- What is the expected growth rate of the advertising technology (Adtech) platform market over the next 7 years?
- Who are the major players in the Advertising Technology (Adtech) Platform market and what is their market share?
- What are the end-user industries driving market demand and what is their outlook?
- What are the opportunities for growth in emerging markets such as Asia-Pacific, the middle east, and Africa?
- How is the economic environment affecting the Advertising Technology (Adtech) Platform market, including factors such as interest rates, inflation, and exchange rates?
- What is the expected impact of government policies and regulations on the Advertising Technology (Adtech) Platform market?
- What is the current and forecasted size and growth rate of the global Advertising Technology (Adtech) Platform market?
- What are the key drivers of growth in the Advertising Technology (Adtech) Platform market?
- Who are the major players in the market and what is their market share?
- What are the distribution channels and supply chain dynamics in the Advertising Technology (Adtech) Platform market?
- What are the technological advancements and innovations in the Advertising Technology (Adtech) Platform market and their impact on product development and growth?
- What are the regulatory considerations and their impact on the market?
- What are the challenges faced by players in the advertising technology (Adtech) platform market and how are they addressing these challenges?
- What are the opportunities for growth and expansion in the Advertising Technology (Adtech) Platform market?
- What are the service offerings and specifications of leading players in the market?
Table of Content
- INTRODUCTION
- MARKET DEFINITION
- MARKET SEGMENTATION
- RESEARCH TIMELINES
- ASSUMPTIONS AND LIMITATIONS
- RESEARCH METHODOLOGY
- DATA MINING
- SECONDARY RESEARCH
- PRIMARY RESEARCH
- SUBJECT-MATTER EXPERTS’ ADVICE
- QUALITY CHECKS
- FINAL REVIEW
- DATA TRIANGULATION
- BOTTOM-UP APPROACH
- TOP-DOWN APPROACH
- RESEARCH FLOW
- DATA SOURCES
- DATA MINING
- EXECUTIVE SUMMARY
- MARKET OVERVIEW
- GLOBAL ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET OUTLOOK
- MARKET DRIVERS
- MARKET RESTRAINTS
- MARKET OPPORTUNITIES
- IMPACT OF COVID-19 ON ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET
- PORTER’S FIVE FORCES MODEL
- THREAT FROM NEW ENTRANTS
- THREAT FROM SUBSTITUTES
- BARGAINING POWER OF SUPPLIERS
- BARGAINING POWER OF CUSTOMERS
- DEGREE OF COMPETITION
- END USER VALUE CHAIN ANALYSIS
- GLOBAL ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET OUTLOOK
- GLOBAL ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE, 2020-2030, (USD BILLION)
- SELF-SERVICE PLATFORMS (SSPS)
- DEMAND-SIDE PLATFORMS (DSPS)
- GLOBAL ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL, 2020-2030, (USD BILLION)
- DISPLAY ADVERTISING
- SOCIAL MEDIA ADVERTISING
- SEARCH ENGINE ADVERTISING (SEA)
- NATIVE ADVERTISING
- VIDEO ADVERTISING
- GLOBAL ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER, 2020-2030, (USD BILLION)
- ENTERPRISE PLATFORMS
- SMALL AND MEDIUM-SIZED BUSINESS (SMB) PLATFORMS
- AGENCY TRADING DESKS (ATDS)
- GLOBAL ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY REGION, 2020-2030, (USD BILLION)
- NORTH AMERICA
- US
- CANADA
- MEXICO
- SOUTH AMERICA
- BRAZIL
- ARGENTINA
- COLOMBIA
- REST OF SOUTH AMERICA
- EUROPE
- GERMANY
- UK
- FRANCE
- ITALY
- SPAIN
- RUSSIA
- REST OF EUROPE
- ASIA PACIFIC
- INDIA
- CHINA
- JAPAN
- SOUTH KOREA
- AUSTRALIA
- SOUTH-EAST ASIA
- REST OF ASIA PACIFIC
- MIDDLE EAST AND AFRICA
- UAE
- SAUDI ARABIA
- SOUTH AFRICA
- REST OF MIDDLE EAST AND AFRICA
- NORTH AMERICA
- COMPANY PROFILES*
(BUSINESS OVERVIEW, COMPANY SNAPSHOT, PRODUCTS OFFERED, RECENT DEVELOPMENTS)
- META
- AMAZON ADVERTISING
- THE TRADE DESK
- CRITEO
- ADOBE ADVERTISING CLOUD
- MAGNITE
- XANDR
- PUBMATIC
- YIELDONE
- MICROSOFT ADVERTISING
- SIZMEK
- TRIPLELIFT
- OPENX
- INDEX EXCHANGE
- RUBICON PROJECT
- MEDIAMATH
- APPLOVIN
- IRONSOURCE
- UNITY ADSÂ Â Â Â Â *THE COMPANY LIST IS INDICATIVE
LIST OF TABLES
TABLE 1Â Â Â Â Â GLOBAL ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
TABLE 2Â Â Â Â Â GLOBAL ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
TABLE 3Â Â Â Â Â GLOBAL ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
TABLE 4Â Â Â Â Â GLOBAL ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY REGION (USD BILLION) 2020-2030
TABLE 5Â Â Â Â Â NORTH AMERICA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
TABLE 6Â Â Â Â Â NORTH AMERICA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
TABLE 7Â Â Â Â Â NORTH AMERICA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
TABLE 8Â Â Â Â Â NORTH AMERICA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY COUNTRY (USD BILLION) 2020-2030
TABLE 9Â Â Â Â Â US ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
TABLE 10Â Â Â US ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
TABLE 11Â Â Â US ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
TABLE 12Â Â Â CANADA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
TABLE 13Â Â Â CANADA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
TABLE 14Â Â Â CANADA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
TABLE 15Â Â Â MEXICO ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
TABLE 16Â Â Â MEXICO ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
TABLE 17Â Â Â MEXICO ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
TABLE 18Â Â Â SOUTH AMERICA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
TABLE 19Â Â Â SOUTH AMERICA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
TABLE 20Â Â Â SOUTH AMERICA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
TABLE 21Â Â Â SOUTH AMERICA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY COUNTRY (USD BILLION) 2020-2030
TABLE 22Â Â Â BRAZIL ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
TABLE 23Â Â Â BRAZIL ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
TABLE 24Â Â Â BRAZIL ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
TABLE 25Â Â Â ARGENTINA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
TABLE 26Â Â Â ARGENTINA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
TABLE 27Â Â Â ARGENTINA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
TABLE 28Â Â Â COLOMBIA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
TABLE 29Â Â Â COLOMBIA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
TABLE 30Â Â Â COLOMBIA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
TABLE 31Â Â Â REST OF SOUTH AMERICA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
TABLE 32Â Â Â REST OF SOUTH AMERICA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
TABLE 33Â Â Â REST OF SOUTH AMERICA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
TABLE 34Â Â Â ASIA-PACIFIC ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
TABLE 35Â Â Â ASIA-PACIFIC ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
TABLE 36Â Â Â ASIA-PACIFIC ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
TABLE 37Â Â Â ASIA-PACIFIC ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY COUNTRY (USD BILLION) 2020-2030
TABLE 38Â Â Â INDIA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
TABLE 39Â Â Â INDIA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
TABLE 40Â Â Â INDIA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
TABLE 41Â Â Â CHINA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
TABLE 42Â Â Â CHINA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
TABLE 43Â Â Â CHINA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
TABLE 44Â Â Â JAPAN ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
TABLE 45Â Â Â JAPAN ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
TABLE 46Â Â Â JAPAN ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
TABLE 47Â Â Â SOUTH KOREA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
TABLE 48Â Â Â SOUTH KOREA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
TABLE 49Â Â Â SOUTH KOREA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
TABLE 50Â Â Â AUSTRALIA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
TABLE 51Â Â Â AUSTRALIA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
TABLE 52Â Â Â AUSTRALIA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
TABLE 53Â Â Â SOUTH-EAST ASIA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
TABLE 54Â Â Â SOUTH-EAST ASIA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
TABLE 55Â Â Â SOUTH-EAST ASIA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
TABLE 56Â Â Â REST OF ASIA PACIFIC ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
TABLE 57Â Â Â REST OF ASIA PACIFIC ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
TABLE 58Â Â Â REST OF ASIA PACIFIC ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
TABLE 59Â Â Â EUROPE ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
TABLE 60Â Â Â EUROPE ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
TABLE 61Â Â Â EUROPE ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
TABLE 62Â Â Â EUROPE ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY COUNTRY (USD BILLION) 2020-2030
TABLE 63Â Â Â GERMANY ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
TABLE 64Â Â Â GERMANY ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
TABLE 65Â Â Â GERMANY ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
TABLE 66Â Â Â UK ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
TABLE 67Â Â Â UK ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
TABLE 68Â Â Â UK ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
TABLE 69Â Â Â FRANCE ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
TABLE 70Â Â Â FRANCE ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
TABLE 71Â Â Â FRANCE ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
TABLE 72Â Â Â ITALY ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
TABLE 73Â Â Â ITALY ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
TABLE 74Â Â Â ITALY ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
TABLE 75Â Â Â SPAIN ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
TABLE 76Â Â Â SPAIN ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
TABLE 77Â Â Â SPAIN ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
TABLE 78Â Â Â RUSSIA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
TABLE 79Â Â Â RUSSIA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
TABLE 80Â Â Â RUSSIA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
TABLE 81Â Â Â REST OF EUROPE ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
TABLE 82Â Â Â REST OF EUROPE ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
TABLE 83Â Â Â REST OF EUROPE ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
TABLE 84Â Â Â MIDDLE EAST AND AFRICA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
TABLE 85Â Â Â MIDDLE EAST AND AFRICA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
TABLE 86Â Â Â MIDDLE EAST AND AFRICA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
TABLE 87Â Â Â MIDDLE EAST AND AFRICA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY COUNTRY (USD BILLION) 2020-2030
TABLE 88Â Â Â UAE ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
TABLE 89Â Â Â UAE ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
TABLE 90Â Â Â UAE ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
TABLE 91Â Â Â SAUDI ARABIA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
TABLE 92Â Â Â SAUDI ARABIA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
TABLE 93Â Â Â SAUDI ARABIA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
TABLE 94Â Â Â SOUTH AFRICA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
TABLE 95Â Â Â SOUTH AFRICA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
TABLE 96Â Â Â SOUTH AFRICA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
TABLE 97Â Â Â REST OF MIDDLE EAST AND AFRICA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
TABLE 98Â Â Â REST OF MIDDLE EAST AND AFRICA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
TABLE 99Â Â Â REST OF MIDDLE EAST AND AFRICA ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
LIST OF FIGURES
FIGURE 1Â Â Â MARKET DYNAMICS
FIGURE 2Â Â Â MARKET SEGMENTATION
FIGURE 3Â Â Â REPORT TIMELINES: YEARS CONSIDERED
FIGURE 4Â Â Â DATA TRIANGULATION
FIGURE 5Â Â Â BOTTOM-UP APPROACH
FIGURE 6Â Â Â TOP-DOWN APPROACH
FIGURE 7Â Â Â RESEARCH FLOW
FIGURE 8Â Â Â GLOBAL ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2020-2030
FIGURE 9Â Â Â GLOBAL ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2020-2030
FIGURE 10 GLOBAL ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2020-2030
FIGURE 11 GLOBAL ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY REGION (USD BILLION) 2020-2030
FIGURE 12 PORTER’S FIVE FORCES MODEL
FIGURE 13 GLOBAL ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY TYPE (USD BILLION) 2022
FIGURE 14 GLOBAL ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY DEPLOYMENT MODEL (USD BILLION) 2022
FIGURE 15 GLOBAL ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY END USER (USD BILLION) 2022
FIGURE 16 GLOBAL ADVERTISING TECHNOLOGY (ADTECH) PLATFORM MARKET BY REGION (USD BILLION) 2021
FIGURE 17 MARKET SHARE ANALYSIS
FIGURE 18 META : COMPANY SNAPSHOT
FIGURE 19 GOOGLE: COMPANY SNAPSHOT
FIGURE 20 AMAZON ADVERTISING: COMPANY SNAPSHOT
FIGURE 21 THE TRADE DESK: COMPANY SNAPSHOT
FIGURE 22 CRITEO: COMPANY SNAPSHOT
FIGURE 23 ADOBE ADVERTISING CLOUD: COMPANY SNAPSHOT
FIGURE 24 MAGNITE: COMPANY SNAPSHOT
FIGURE 25 XANDR: COMPANY SNAPSHOT
FIGURE 26 PUBMATIC: COMPANY SNAPSHOT
FIGURE 27 YIELDONE: COMPANY SNAPSHOT
FIGURE 28 MICROSOFT ADVERTISING: COMPANY SNAPSHOT
FIGURE 29 SIZMEK: COMPANY SNAPSHOT
FIGURE 30 TRIPLELIFT: COMPANY SNAPSHOT
FIGURE 31 OPENX: COMPANY SNAPSHOT
FIGURE 32 INDEX EXCHANGE: COMPANY SNAPSHOT
FIGURE 33 RUBICON PROJECT: COMPANY SNAPSHOT
FIGURE 34 MEDIAMATH: COMPANY SNAPSHOT
FIGURE 35 APPLOVIN: COMPANY SNAPSHOT
FIGURE 36 IRONSOURCE: COMPANY SNAPSHOT
FIGURE 37Â Â Â Â Â Â Â Â Â Â UNITY ADS: COMPANY SNAPSHOT
FAQ
The global advertising technology (Adtech) platform market is anticipated to grow from USD 986.42 Billion in 2023 to USD 2821.66 Billion by 2030, at a CAGR of 16.20 % during the forecast period.
North America accounted for the largest market in the advertising technology (Adtech) platform market. North America accounted for 40 % market share of the global market value.
Meta, Google, Amazon Advertising, The Trade Desk, Criteo, Adobe Advertising Cloud, Magnite, Xandr, PubMatic, YieldOne, Microsoft Advertising, Sizmek, TripleLift, OpenX, Index Exchange, Rubicon Project, MediaMath, AppLovin, IronSource, Unity Ads
Key trends in the advertising technology (Adtech) platform market include a continued focus on programmatic advertising growth with increased automation and real-time bidding, a shift towards first-party data usage for personalized targeting, and the rise of connected TV (CTV) advertising driven by the surge in streaming services and digital content consumption.
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