Sugaring Hair Removal Market Size, Share & Trends Analysis Report By Product Type (Strip Sugar, Hand Paste, Others (Wand, etc.)), By Wax Type (Soft Sugar Wax, Medium Sugar Wax, Hard / Firm Sugar Wax), By Application, By End-user, By Consumer Group, By Price, By Distribution Channel, By Region, And By Segment Forecasts, 2023-2032

Key Market Trends

• Rise of DIY Sugaring Kits

One notable development in the hair removal industry is the growing vogue for do-it-yourself (DIY) sugaring kits. Convenience, affordability, and the desire for privacy are the main reasons why consumers are becoming more interested in at-home beauty treatments. DIY sugaring kits give people the equipment and recipes they need to remove hair using sugaring in the convenience of their own homes. Pre-made sugaring pastes, applicators, and instructions are frequently included in these kits, opening up the process to a larger audience. This trend gives people the ability to take charge of their beauty routines and is in line with the larger movement toward empowerment and self-care. The effectiveness of DIY sugaring kits is anticipated to increase as technology advances, which will support the market’s expansion.

• Incorporation of Organic and Sustainable Ingredients

In the personal care industry, emphasis is often placed on natural and sustainable ingredients; this is also true in the market for sugaring hair removal. Products that support their values of personal wellbeing and environmental consciousness are in greater demand from consumers. Sugaring, which consists primarily of sugar, lemon, and water, fits into this trend by nature. To capitalize on the popularity of eco-friendly methods, many companies in the sugaring hair removal market place a strong emphasis on using ingredients that are sourced sustainably and organically. Sugaring products marketed as sustainable and organic are expected to become more popular as the market for green beauty options grows.

• Expansion of Gender-Inclusive Products

The market for sugaring hair removal reflects the shift in the beauty industry toward inclusivity and shattering conventional gender norms. Sugaring, long linked to feminine grooming, is becoming more and more popular with men as well. Companies are creating gender-inclusive product formulations and marketing strategies in response to the changing needs of their customer base. The movement reflects shifting views in society regarding grooming and self-care, creating a space where people of all genders can experiment with and embrace various beauty rituals. By expanding the product offerings and reaching new customer segments, the growth of the market is facilitated by the introduction of gender-inclusive sugaring products.

• Social Media Influence on Beauty Trends

The market for sugaring hair removal is no stranger to the ubiquitous influence of social media on beauty trends. Social media sites like YouTube, Instagram, and TikTok are very important in influencing the opinions and tastes of users. Sugaring is becoming more and more popular because beauty influencers and content creators frequently share sugaring routines, reviews, and benefits of this hair removal technique. Social media platforms’ visual and immersive qualities make them an effective tool for brand sugaring. The market for sugaring hair removal is expected to continue growing as social media’s influence grows and influences consumer choices.

Competitive Landscape

Some Major Key Players In The Sugaring Hair Removal Market:

• Edgewell (Schick Hydro Silk)
• Guangzhou Fourto Sanitary Products Co., Ltd. (WaxKiss)
• Luvspick
• MOOM Inc.
• Nad’s
• Parissa Laboratories Inc.
• Reckitt Benckiser
• Sugar Sugar
• Sugardoh Inc.
• Sugaring NYC
• Other

Recent Developments:

• In October 2023, Sugar Sugar expanded its product line with Skin From Scratch™, introducing a dedicated men’s collection aimed at addressing unique skincare needs using cruelty-free and naturally derived ingredients.

• In April 2023, Sugardoh expanded its presence by entering Ulta Beauty stores nationally, enhancing accessibility of its eco-friendly and sustainable hair removal products to a broader audience.

Regional Analysis

Prominent Role of Asia Pacific in the Market

The Asia Pacific region holds a significant share in the global sugaring hair removal market and is poised for substantial revenue growth. Increasing focus on personal grooming, driven by rising disposable incomes, improving living standards, and a growing number of working women, has bolstered consumer spending on hair removal treatments. This trend is particularly evident in salons and spas, contributing to the region’s market dominance.

Growing Market in North America

North America is forecasted to witness rapid growth in the sugaring hair removal market, fueled by increasing demand for home waxing depilatory solutions among younger and adult demographics. Preference for wax products over creams and razors, which may cause skin irritation, is driving market growth. Continuous introduction of new waxing products tailored to consumer preferences further augments market prospects in the region.

Target Audience for Sugaring Hair Removal Market

• Beauty Salons and Spas
• Dermatologists and Skin Care Clinics
• Home Users and DIY Enthusiasts
• Professional Estheticians
• Health and Wellness Centers
• Online Retailers
• Beauty Product Manufacturers
• Cosmetic Stores

Key Takeaways

• By product type, the strip sugar segment enjoys high demand, accumulating a high revenue share during the forecast period, as they are mostly used.

• Based on consumer group, the women segment is anticipated to dominate the industry during the forecast period

• The soft sugar wax segment is anticipated to yield substantial revenue over the forecast period, owing to heightened demand from dining establishments, lodging facilities, and coffee shops.

Segmentation of Sugaring Hair Removal Market

Sugaring Hair Removal Market By Product Type

• Strip Sugar
• Hand Paste
• Others (Wand, etc.)

Sugaring Hair Removal Market By Wax Type

• Soft Sugar Wax
• Medium Sugar Wax
• Hard / Firm Sugar Wax

Sugaring Hair Removal Market By Application

• Face
• Body

Sugaring Hair Removal Market By End-user

• Individual
• Commercial
• Salons
• Beauty Clinics
• Others (Dermatology Centers, Beauty Centers, etc.)

Sugaring Hair Removal Market By Consumer Group

• Men
• Women

Sugaring Hair Removal Market By Price

• Low
• Medium
• High

Sugaring Hair Removal Market By Distribution Channel

• Online
• Company-owned Websites
• E-commerce Websites
• Offline
• Hypermarkets / Supermarkets
• Specialty Stores
• Others (Retail Stores, etc.)

Sugaring Hair Removal Market By Region

North America

• The US
• Canada
• Mexico

Europe

• Germany
• The UK
• France
• Italy
• Spain
• Rest of Europe

Asia-Pacific

• China
• Japan
• India
• South Korea
• South East Asia
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East and Africa

Significant Contribution of Offline Distribution Channels

Offline distribution channels play a pivotal role in the sugaring hair removal market, holding a substantial share globally. Physical stores allow consumers to interact with products firsthand, inspect packaging, and seek advice from store staff, facilitating informed purchase decisions. The immediacy of acquiring sugaring hair removal products over the counter appeals to consumers preferring instant availability rather than waiting for delivery. Brands strategically position their products in storefronts based on local consumer preferences and demographics, optimizing visibility and accessibility.

Rapid Growth in the Hard Sugar Wax Segment

The hard sugar wax segment is experiencing rapid growth within the global sugaring hair removal market. Known for its streakless application, hard wax is applied, cooled, and removed without the need for wax strips. This segment continues to innovate with enhanced formulations, scents, and added skincare benefits, driving demand for sugaring hair removal products. The advantages associated with hard wax are anticipated to further boost market expansion over the forecasted period.