Menstrual Health Apps Market Size, Share & Trends Analysis Report by Age group, By Platforms (Android, iOS, Others), By Applications (Fertility & Ovulation Management, Period Cycle Tracking, Medication Reminder and Menstrual Health Management, By Region, and Global Forecasts, 2024-2032

Market Dynamics

Market Driver

Menstrual health apps market is strongly driven by the force of adoption of Period-tracking apps by young as well as adult users: Menstrual health apps are highly adopted by both young and adult users, but majorly by younger audience. With the user-friendly interface, customized features and integration of technology the young users are preferably adopting these apps. Users focus on the convenience and better self-management offered to them by these apps, making them believe in accuracy related to health insights. All these features and real time assessment on the issues appeals the tech-savvy generation to adopt health apps for immediate results further driving the market ahead.

Market Restraint

Young users are concerned about the security of their personal health data and the potential for unauthorized access or misuse by third parties: One of the major concerns related to health apps is third party’s access to personal information. Young users are worried because companies and organizations might misuse this personal data. However, users fear that the sensitive information may be violate their privacy or leak online. This raises question among individuals making them confused about who will control the information and to whom it is accessible. Leading to lack of trust between such health centered online apps and users is major drawback in health apps. This lack of trust makes them hesitant to fully embrace digital health solutions, despite their benefits.

Market Opportunity

Adults are more indulged in benefitting with access to virtual consultations with gynecologists and healthcare professionals for expert advice: Adult users majorly look for the virtual consultations with healthcare professionals for advice. Integration of virtual appointments with these professionals and delivering the service through health apps will be significant opportunity for the market to grow and develop globally. With integration of this feature there will be intense rise in the adoption rate of the menstrual health apps between the adult users. This reduces time to visit the clinic and bringing convenience to the door step of the customers, balancing the busy schedule. This opportunity efficiently helps in driving the menstrual health apps market, enhancing the overall user experience.

Market Trends

• The global women’s health app market is tremendously growing, and projected to grow from $3.4 billion in 2023 to $15.6 billion by 2033. This rapid growth is driven by rising demand for menstrual health apps and the widespread use of smartphones for health management. The market has increased adoption among women aged 25 to 34 who prefer digital solutions for their healthcare needs.

• More apps and devices are being developed to address female-specific health needs, such as fertility and pregnancy tracking. This growth is brought by use of smartphones and better understanding of women’s health needs such as menstruation and pregnancy. North America and Europe are leading the market, but Africa and Asia are also making significant developments. Advances in femtech, including smartphone diagnostics and virtual healthcare, are improving access to care. Companies are working to overcome cultural and logistical barriers to make women’s health services more accessible and effective.

Major key players

• Essity
• Flo Health Inc.
• TENA
• Fitbit, Inc.
• Ovia Health
• Glow, Inc.
• Apple Inc.
• Plackal Tech
• Playtex
• Simple Innovation
• Glow, Inc.
• Zywa Health
• Planned Parenthood Federation of America
• Witiz
• Kindara, Inc.
• Klaara Health
• Simple Design Ltd.
• Medisafe
• World Global Network

Recent Developments:

1. July 31, 2024 – Essity, the leading hygiene and health company has announced its partnership with World Economic Forum, joining its Global Alliance for Women’s Health. Along with the top brands like TENA, Libresse, and Bodyform, Ettisy is making spearhead efforts to identify and work on the gaps in this area. Essity majorly focuses on investing in menstrual health as essential for gender equality and human rights with an aim to drive systemic change globally.

2. August 15, 2024 – According to Randomized Controlled Trial (RCT), Flo app has been rewarded as #1 Menstrual healthcare app for over more than 70 million active users, which considerably improves health literacy and enables women to manage their PMS and PMDD symptoms with three months of Flo use. By the study that took place in collaboration with experts from Johns Hopkins University, the University of Virginia, and Texas Christian University, demonstrated that after three months of using the app, women improved their understanding of PMS and PMDD symptoms and reproductive health.

3. November 8, 2023 – Ovia Health, a part of Labcorp, introduced a new Fertility and Family Building Benefit, ensuring flexible and complete solution to support employees through all stages of family building. This program includes a financial tool called the Ovia Wallet, which helps cover costs for services like IVF, adoption, and surrogacy. Additionally, members will receive care navigation and one-on-one support to help them find and use fertility clinics and other services. This benefit aims to make family-building support more accessible and customized to diverse needs.

Regional Analysis

North America dominates the global market of menstrual health apps market with largest hold of market share. This region has grown rapidly over the last few years owing to a number of factors such as advance healthcare facilities, mobile phone penetration, technological advancements and higher rate of adoption of application by the users. Above this, the rising awareness about menstrual issues among women is another driving factor of this market. Region’s cultural shift towards the openness encourages individuals to adopt the digital solutions for menstrual health management. However, European and Asia-Pacific countries are expected to grow their adoption rates of menstrual health apps by the year 2032, leading substantial growth in market size and revenue. Asia-Pacific being largely populated, including many young tech-savvy women embracing digital solutions in day-to-day life.

Market Segmentation

Menstrual Health Apps Market By Type

• Menopause
• Menstrual Health
• Pregnancy Tracking
• Disease Management
• Others

Menstrual Health Apps Market By Age group

• Teenagers (13-19)
• Youngsters (20-29)
• Adults (30-40)
• Older Adults (41+)

Menstrual Health Apps Market By Platform

• Android
• iOS
• Others

      Menstrual Health Apps Market By Application

• Period cycle tracking
• Fertility & ovulation management
• Menstrual health management

Menstrual Health Apps Market By Region-

North America

• The US
• Canada
• Mexico

Europe

• Germany
• The UK
• France
• Italy
• Spain
• Rest of Europe

Asia-Pacific

• China
• Japan
• India
• South Korea
• South East Asia
• Rest of Asia Pacific

South America

• Brazil
• Argentina
• Rest of South America

Middle East & Africa

• UAE

• South Africa

• Saudi Arabia

• Rest of Middle East and Africa

Menstrual Health Apps Market Key Takeaways

• With the largest revenue share, North America is expected to dominate the global menstrual health apps market in 2023.
• During the forecast period, Asia Pacific and Europe are expected to grow at the fastest CAGR.
• By Application, the period cycle tracking segment has held a major revenue share in 2023.
• iOS segment, categorized by platforms expected to show efficient growth during the predicted time interval.

Market Insights

Growing Awareness and Adoption: Awareness of menstrual health and wellness is increasing, leading to increased use of menstrual health programs. These apps offer features like cycle tracking, symptom management, and personalized health information that resonate with a broader audience looking for convenient and informative health solutions.

Technological Advances: Innovations in technology, including artificial intelligence and machine learning, are improving the functionality of menstrual care programs. Advanced algorithms help predict the menstrual cycle more accurately and provide personalized health recommendations. Integration with wearable and healthcare platforms also improves user experience and engagement.

Growing focus on women’s health: Growing focus on women’s health and wellness is driving the market. Menstrual cycle health apps not only deal with period tracking, but also provide comprehensive support for reproductive health, fertility monitoring and lifestyle, which are becoming increasingly popular among users.

Expansion in Emerging Markets: The market is expanding in developing regions with increasing menstrual health awareness and smartphone penetration. As more women in these regions gain access to smartphones and digital health solutions, the demand for menstrual care is increasing.

Challenges and Opportunities: Although there is significant growth potential, challenges such as privacy concerns and the need for personalized medical advice can affect user trust and engagement. Addressing these issues through strong data protection measures and partnerships with healthcare professionals offers opportunities for market players.

Market Segmentation Analysis

Menstrual Health Apps Market by Age Group

• Teenagers (13-19): This segment mainly focuses on individuals between 13-19 in age where they are been provided with the educational content. This information helps them with first-time period tracking features. These individuals are introduced to user-friendly interfaces, interactive features, and privacy controls. These health apps offer resources on helping young users navigate their early experiences. This segment is highly driven by the need and urgency to make teenagers aware about accessible and accurate information.

• Youngsters (20-29): Young adults often seek more advanced features like fertility tracking and symptom management enhancing the user experience more significantly. This age group tends to find more integration in value apps that integrate with lifestyle and fitness trackers. Users of this age are mostly engaged in customization options as well as allowing for personalized tracking and recommendations.

• Adults (30-40): Apps for this age group is majorly emphasizes on fertility planning and comprehensive health management. Users prefer integration of these apps with medical consultations and wellness tips which offers detailed insights and reports on menstrual patterns and related symptoms. This segment is driven by the users at different life stages.

• Older Adults (41+): Menstrual health apps for older adults mainly focus on managing symptoms related to perimenopause and menopause. With the help of tools to track irregular cycles these apps manage health related concerns.

Menstrual Health Apps Market by Platform

• Android: Globally, Android platform captures a significant share of the market due to its widespread adoption. Along with the diverse user base the segment is driven by its affordability and accessibility in emerging markets. It offers compatibility with various devices enabling smooth user experience.

• iOS: iOS users are the individuals that generally expect high-quality apps with seamless performance. This platform often targets users looking for premium services, including integration with other Apple products.

• Others: This category includes apps available on less common platforms such as Windows and web-based solutions. While smaller in market share, these platforms cater to niche users who may prefer cross-platform accessibility or non-mainstream operating systems. Developers targeting this segment focus on offering flexibility and broader compatibility. The market is driven by users who seek alternative or additional platforms for managing their menstrual health.

Menstrual Health Apps Market by Application

• Period Cycle Tracking: Apps involved in period cycle tracking are base in this market, offering users essential insights into their menstrual patterns. These features help users with reminders, predictions, and detailed logs, aiding in the understanding of personal cycles.

• Fertility & Ovulation Management: This application segment is critical for users focused on family planning and reproductive health. However, Apps in this category offer features like ovulation prediction, fertility windows, and pregnancy planning tools. These apps are majorly driven because of increasing focus on fertility awareness and the rise of digital health management

• Menstrual Health Management: Apps focused on this segment of menstrual health management, address a broader range of user needs, including symptom tracking, pain management, and wellness tips. This segment is driven by the personalized and customized solutions provided to the individuals based on individual health data. This segment is intensely growing due to the ask of individuals for comprehensive solutions managing menstrual-related symptoms and overall well-being.