Intelligent Packaging Market Size, Share & Trends Analysis Report: By Technology, Application, Level of Packaging (Primary Packaging, Secondary Packaging, Tertiary Packaging), End-Use, Region, and Segment Forecasts, 2024-2032

Key Industry Insights & Findings

• The integration of intelligent packaging into the Internet of Things (IoT) ecosystem presents opportunities for a more connected and data-driven approach.

• Intelligent packaging’s integration with IoT and Industry 4.0 facilitates a more connected and automated supply chain, enhancing overall operational efficiency.

• North America led the market in 2023, capturing a significant share of the global revenue.

• High costs may be a barrier, especially for small and medium-sized enterprises (SMEs).

Intelligent Packaging Market Dynamics

Market Drivers:

1. Increasing Demand for Innovative Packaging Solutions: The rising need for advanced packaging solutions in the food processing and pharmaceutical industries is a major driver. Companies are seeking packaging that enhances product safety, extends shelf life, and improves consumer experience.

2. Consumer Concern Over Food Waste: Growing consumer awareness about reducing food waste is pushing the demand for intelligent packaging solutions that help in monitoring and extending the freshness of food products.

3. Rising Demand for Functional Packaging: There is a growing trend towards functional packaging that offers additional benefits such as active and smart packaging features, which drive the market growth.

4. Expansion of E-Commerce: The rapid growth of the e-commerce sector increases the need for efficient and secure packaging solutions to handle the logistics and delivery of products.

5. Technological Advancements: Innovations in packaging technology, including sensors, RFID, and NFC, contribute to market expansion by offering new functionalities and improving supply chain management.

6. Increased Industrialization: Greater industrial activity and the need for sophisticated packaging solutions in various sectors boost the demand for intelligent packaging.

Challenges:

1. High Initial Costs: The high costs associated with the manufacturing and implementation of intelligent packaging solutions may deter small and medium-sized enterprises (SMEs) from adopting these technologies.

2. Consumer Awareness and Adoption: Limited consumer understanding of the benefits of intelligent packaging can slow market adoption. There is a need for better education and awareness about the advantages of these solutions.

3. Technological Complexity: The complexity of integrating advanced technologies into packaging can be a barrier for some companies, particularly those with limited technical expertise or resources.

4. Regulatory Compliance: Adhering to various regulatory standards and guidelines for intelligent packaging can be challenging and may require significant investment and adjustments in packaging processes.

Opportunities:

1. Growing Demand for Sustainable Packaging: There is an increasing focus on sustainability, and companies that offer eco-friendly and recyclable intelligent packaging solutions can capture a significant share of the market.

2. Development of Next-Generation Packaging Solutions: The continuous evolution of technology presents opportunities for companies to introduce innovative packaging solutions that offer enhanced features and functionalities.

3. Expansion in Emerging Markets: Rapid urbanization and industrialization in emerging markets such as China, India, and Southeast Asia provide lucrative opportunities for market expansion and growth.

4. Enhanced Supply Chain Management: Intelligent packaging solutions that improve supply chain visibility and efficiency can offer significant advantages to businesses, driving adoption in various industries.

5. Increased Demand for Convenience Foods: The rise in consumer preference for convenience foods, such as ready-to-eat and ready-to-cook meals, drives the need for advanced packaging solutions that maintain product quality and safety.

6. Technological Integration with IoT: The integration of intelligent packaging with the Internet of Things (IoT) offers opportunities for more connected and data-driven approaches to packaging, enhancing functionality and value.

Intelligent Packaging Market Segment Analysis

• Healthcare Segment: Expected to hold a major share of the global intelligent packaging market. The demand is driven by stringent transportation and packaging regulations for medical goods and medications, increased OTC medication use due to the aging population and chronic conditions, and advancements in medical science and pharmaceutical R&D.

• Primary Packaging Segment: Projected to experience rapid growth. Primary packaging serves as the main defense against external deterioration, impurity, and destruction, and helps maintain product storage. The segment benefits from advantages such as stickability, presentation, ease of handling, and convenience. Technological innovations and increased market penetration by leading players are anticipated to drive growth.

Intelligent Packaging Market: Competitive Landscape

Major Key Players in the Intelligent Packaging Market:

• Dow Chemical Company
• LyondellBasell Industries N.V.
• BASF SE
• Exxon Mobil Corporation
• Saudi Basic Industries Corporation
• INEOS Group Limited
• Eni S.p.A.
• LG Chemical
• LANXESS AG
• Chevron Phillips Chemical Company, LLC
• Amcor plc.
• Crown Holding Inc.

Recent Developments

In March 2024, 3M introduced a new padded, paper-based mailer material that is curbside recyclable and enhances packing operations. The 3M™ Padded Automatable Curbside Recyclable (PACR) Mailer Material enables packaging at three times the speed of manual packing when used with compatible automated machines.

In May 2022– Avery Dennison announced its strategic partnership with Wiliot, a developer and provider of digital ID technologies to scale the IoT through the integration of atma.io and the development, design, and manufacturing of Wiliot tags, which will help to create an intelligent and fully connected IoT.

In April 2022 – Amcor PLC invested in establishing new thermoforming capabilities for medical packaging in its Sligo, Ireland, healthcare packaging facility. The multi-million-dollar investment would strengthen Amcor’s growth industry for sterile packaging, offering customers in Europe and North America another site with comprehensive healthcare solutions.

In September 2021: Avery Dennison Corporation announced the launch of the AD Maxdura Tire Tag, one of the most advanced embedded UHF RFID tags for the tire industry.

Intelligent Packaging Market Segmentation

By Technology:

• Indicators
  • Time-Temperature Indicators
  • Gas & Integrity Indicators
  • Freshness Indicators
• Sensors
• Interactive Packaging/Data Carriers
  • Quick-response (QR Codes)
  • Barcodes
  • Radio Frequency Identification (RFIDs)
  • Near Field Communications (NFCs)
  • Bluetooth Low Energy (BLE)
• Active Packaging
• • Oxygen Scavengers
  • Ethylene Absorbers
  • Moisture Scavengers
  • Anti-microbial Packaging

By Level of Packaging:

• Primary Packaging
• Secondary Packaging
• Tertiary Packaging

By Application:

• Bottles and Jars
• Blisters
• Trays & Clamshells
• Cans
• Boxes & Cartons
• Vials, Ampoules, & Prefilled Syringes
• Bags & Pouches
• Films & Wraps
• Mailers
• Labels, Tapes, & Tags

By End Use:

• Food
  • Meat, Poultry, & Seafood
  • Fruits & Vegetables
  • Dairy Products
  • Bakery & Confectionary
  • Processed Food
  • Ready to Eat Food
  • Other Food Products
• Beverage
• Healthcare
  • Medical Devices
  • Medical Supplies
  • Pharmaceuticals
• Cosmetics
• Logistics & Transport
• Consumer Electronics
• Personal Care & Homecare
• Other Consumer Goods

By Region:

• North America
• Latin America
• Europe
• South Asia
• East Asia
• Oceania
• Middle East and Africa

Regional Insights

North America: Expected to maintain a significant market share due to infrastructure availability for smart manufacturing, shipping, and packaging, with growth driven by an expanding workforce and increased demand for interactive and advanced packaging solutions.

Asia Pacific: Anticipated to experience profitable growth due to strong demand for packaged food and related items, urbanization, and lifestyle changes in developing countries like China, India, and Thailand.