Der Markt für trinkfertige Kosmetikgetränke erlebt ein signifikantes Wachstum. Sein Marktvolumen wird im Jahr 2023 auf 1,8 Milliarden US-Dollar geschätzt und soll bis 2032 3,33 Milliarden US-Dollar erreichen, was einer durchschnittlichen jährlichen Wachstumsrate (CAGR) von 8,5 % während des Prognosezeitraums von 2024 bis 2032 entspricht.
Trinkfertige Kosmetikgetränke vereinen Bequemlichkeit mit dem Versprechen, die Schönheit zu verbessern, und sprechen damit die Vorlieben moderner Verbraucher für Produkte an, die sowohl das Wohlbefinden als auch die Ästhetik fördern. Diese Getränke enthalten eine Mischung aus Vitaminen, Mineralien, Antioxidantien und anderen wichtigen Substanzen, die angeblich die Gesundheit und das Aussehen von Haut, Haaren und Nägeln verbessern. Die zunehmende Bekanntheit und Popularität von Kosmetikgetränken ist größtenteils auf den Einfluss von Social-Media-Influencern und Prominenten zurückzuführen, die für die Vorteile dieser Produkte werben .
Ein aufstrebender Bereich im Gesundheits- und Wellnesssektor ist der Markt für trinkfertige Schönheitsgetränke. Diese Getränke sollen die Feuchtigkeitsversorgung, Elastizität und das allgemeine Erscheinungsbild der Haut verbessern. Sie sind eine großartige Möglichkeit, die Schönheit von innen heraus zu steigern. Typischerweise enthalten sie Komponenten, die dafür bekannt sind, die Gesundheit von Haut und Haar zu verbessern, wie Kollagen, Vitamine, Antioxidantien und Kräuterextrakte.
ATTRIBUT | DETAILS |
Marktgrößenwert im Jahr 2023 | 1,8 Milliarden USD |
Umsatzprognose im Jahr 2032 | 3,33 Milliarden USD |
Wachstumsrate CAGR | CAGR von 8,5 % von 2024 bis 2032 |
Historisches Jahr | 2019 bis 2023 |
Quantitative Einheiten | Darstellung des Umsatzes in Mrd. US-Dollar, Volumen (MT) und CAGR von 2024 bis 2032 |
Prognosejahr | 2024–2032 |
Berichtsabdeckung | Die Umsatzprognose, die Position des Unternehmens, die Wettbewerbsmarktstruktur, Wachstumsaussichten und Trends |
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Nach Anwendung |
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Regionaler Geltungsbereich |
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Länderbereich | USA, Kanada; Deutschland, Großbritannien, Frankreich; China, Japan, Indien; Brasilien, Argentinien; GCC-Länder, Südafrika |
Schlüsselspieler | DSG Consumer Partners (Nutrova), Nestlé (Vital Proteins), Shiseido, Life Vantage (TrueScience), Forever Beaumore, Tru Beauty Seltzer, Vitapod, Skin Woof London, Pretty Tasty |
Anpassungsumfang | Reports can be customized for free when the report is purchased and the regional and segment scopes are changed with specific geographic environment of competition. |
The Ready-to-Drink Beauty Beverage Market Size is valued at USD 1.8 Bn in 2023 and is predicted to reach USD 3.33 Bn by 2032.
The Ready-to-Drink Beauty Beverage Market is expected to grow at a CAGR of 8.5% during the forecast period from 2024 to 2032.
Key players in the market include Forever Beaumore, Tru Beauty Seltzer, Vitapod, Skin Woof London, Pretty Tasty, Revive Collagen, SUPERSONIC, Bed Babe, Dose & Co., and Isagenix.
The collagen segment is a major contributor to the RTD beauty beverage market, expected to hold a significant global market share in 2023. Consumers prefer collagen-infused beverages for their skin health benefits, including reducing signs of aging and enhancing collagen production. Collagen, a key ingredient in these beverages, helps maintain skin elasticity and moisture.
Powdered SegmentThe powdered segment is witnessing rapid growth, dominating the market due to its longer shelf life and cost-effectiveness. Powdered RTD beauty beverages offer consumers the flexibility to customize their drinks by mixing the powder with water or other beverages, catering to individual taste preferences.
Convenience and Efficacy: Modern consumers seek products that are easy to use and promise quick results. RTD beauty beverages meet this demand by providing a convenient way to consume essential nutrients that support beauty and health.
Influencer and Celebrity Endorsements: The role of social media influencers and celebrities in promoting beauty beverages cannot be understated. Their endorsements significantly boost product awareness and adoption among consumers.
Appealing Packaging and Ingredients: Attractive packaging and the inclusion of ingredients known for their skin benefits, such as collagen and antioxidants, make these beverages more appealing to consumers.
Health and Wellness Trends: The growing consumer awareness of the importance of internal health for external beauty has boosted the market. Functional ingredients in these beverages are promoted for their benefits to skincare, hair health, and overall wellness.
Regulatory Compliance: Navigating complex regulations and ensuring product safety and efficacy can be challenging, particularly with claims related to health and beauty.
Market Saturation: Increasing number of brands and products can lead to intense competition and difficulty in differentiating offerings.
Consumer Skepticism: Potential customers may be skeptical about the efficacy of beauty beverages and the scientific support behind their claims.
High Costs: The cost of high-quality ingredients and production can be significant, impacting pricing and profitability.
Supply Chain Issues: Sourcing quality ingredients and managing production logistics can be challenging, especially with fluctuating raw material costs.
Changing Consumer Preferences: Rapid shifts in consumer preferences and trends require companies to continuously innovate and adapt.
Marketing and Education: Effectively educating consumers about the benefits and value of RTD beauty beverages can be a challenge.
Shelf Life and Stability: Ensuring that beverages maintain their efficacy and quality throughout their shelf life requires advanced formulations and packaging.
These companies focus on product innovation, strategic partnerships, and extensive marketing campaigns to strengthen their market position.
Recent DevelopmentsIn January 2024, Pretty Tasty introduced its inaugural range of ready-to-drink collagen tea, named Pretty Tasty Collagen Tea. This product is crafted with premium collagen peptides, offering a refreshing and well-formulated beverage that provides the scientifically proven benefits of collagen in a delightful, naturally flavoured tea.
North America holds a significant revenue share in the RTD beauty beverage market. The region's high demand for nutritious food and shifting consumer priorities drive market growth. The presence of major market players and extensive marketing campaigns also contribute to the market's dominance in this region.
EuropeEurope is expected to grow rapidly in the global RTD beauty beverage market. Factors such as rapid urbanization, busy lifestyles, and rising disposable incomes contribute to the market's expansion in this region.
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