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Waterless Cosmetics Market

Jul 2024

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Marktgröße, Marktanteil und Branchentrends für wasserlose Kosmetika – Segmentierungsanalyse nach Typ (Hautpflege, Haarpflege, Kosmetik, Sonstiges) nach Anwendung (Online-Einzelhändler, Fachgeschäfte, Supermärkte/Hypermärkte, Sonstige Vertriebskanäle), Wachstumsaussichten, Nachfrage, regionale Einblicke und Prognose (2024–2032)

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Marktübersicht für wasserlose Kosmetik


Der Markt für wasserlose Kosmetik, der derzeit im Jahr 2023 auf 8,78 Milliarden US-Dollar geschätzt wird, soll laut Prognosen deutlich wachsen und bis 2032 24,60 Milliarden US-Dollar erreichen. Dieses beeindruckende Wachstum wird durch eine durchschnittliche jährliche Wachstumsrate (CAGR) von 10,8 % während des Prognosezeitraums 2024–2032 vorangetrieben.

Wasserlose Kosmetika werden ohne Wasser hergestellt und verwenden Öle, Butter und Puder, um Feuchtigkeit, Nährstoffe und andere kosmetische Vorteile zu bieten. Durch den Verzicht auf Wasser sind diese Produkte oft länger haltbar und enthalten höhere Wirkstoffkonzentrationen. Beispiele hierfür sind Seren auf Ölbasis, feste Balsame, Pudergrundierungen und feste Shampoos. Diese Produkte sind nicht nur umweltfreundlich, sondern reduzieren auch Verpackungsmüll und sind praktisch für unterwegs .


Die Branche der wasserlosen Kosmetik steht vor einem starken Wachstum, angetrieben durch das wachsende Umweltbewusstsein und das Interesse der Verbraucher an nachhaltigen Schönheitsprodukten. Trotz Hindernissen wie erhöhten Produktionskosten und der Notwendigkeit der Verbraucheraufklärung gibt es erhebliche Möglichkeiten für Innovation und Marktwachstum. Unternehmen, die die Vorteile wasserloser Kosmetika gekonnt vermitteln und weiterhin erstklassige, effiziente Produkte entwickeln, werden in diesem sich verändernden Marktumfeld voraussichtlich erfolgreich sein.


Aufgrund der Vorlieben der Verbraucher in Bezug auf Aussehen und Schönheit wächst der Markt für wasserfreie Kosmetik. Kunden entscheiden sich für Produkte mit reichhaltigen Anti-Aging- und verschönernden Substanzen, da sie einen umweltfreundlichen Lebensstil annehmen und sich der Marktchancen für wasserfreie Kosmetik immer bewusster werden.























































ATTRIBUTTechnische Daten
Marktgrößenwert im Jahr 20238,78 Milliarden USD
Umsatzprognose im Jahr 203224,60 Milliarden USD
Wachstumsrate CAGRCAGR von 10,8 % von 2024 bis 2032
Quantitative EinheitenDarstellung des Umsatzes in Mrd. US-Dollar und CAGR von 2024 bis 2032
Historisches Jahr2019 bis 2023
Prognosejahr2024–2032
Nach Produkttyp

  • Hautpflege

  • Haarpflege

  • Kosmetika

  • Sonstiges


Nach Anwendung

  • Männer

  • Frauen

  • Unisex


Nach Region

  • Nordamerika

  • Europa

  • Asien-Pazifik

  • Lateinamerika

  • Naher Osten und Afrika


WettbewerbsumfeldUnilever Plc, The Waterless Beauty Company, L'Oreal SA, Kao Corporation, The Procter & Gamble Company, Loli, Clensta, Ruby's Organics, Carter + Jane, Taiki USA, Ktein, Niconi, True Botanicals, Allies Group Pte. Ltd., Lavedo Cosmetics, No Cosmetics, May Coop, Azafran Innovacion, Vantage Personal Care
Customization ScopeFree customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape.

Frequently Asked Questions

What are waterless cosmetics?

Waterless cosmetics are beauty and personal care products formulated without water. They often come in forms such as bars, powders, and balms.

How big is the Waterless Cosmetics Market Size?

Waterless Cosmetics Market Size is valued at USD 8.78 Bn in 2023 and is predicted to reach USD 24.60 Bn by the year 2032.

What is the Waterless Cosmetics Market Growth?

Waterless Cosmetics Market is predicted to develop at a 10.8% CAGR during the forecast period for 2024-2032.

Who are the key players of the Waterless Cosmetics Market?

Unilever Plc, The Waterless Beauty Company, L'Oreal SA, Kao Corporation, The Procter & Gamble Company, Loli, Clensta, Ruby's Organics, Carter + Jane

Waterless Cosmetics Market Segmentation Analysis

The Waterless cosmetics market is segmented by product type, consumer orientation, price range and sales channel. By product type, the market is segmented into skin care, hair care, cosmetics, and others. On the basis of consumer orientation, the market is divided into male, female and unisex. On the basis of sales channels, the market is divided into wholesalers/distributors, specialty stores, department stores, hypermarkets/supermarkets, e-commerce and other forms of retail. By price category, the market is divided into economy (below $30), mid-price ($30-$60) and premium (above $60).

By product, the share of the skin products segment in the waterless cosmetics market is significant.

In the skin care category, players offer waterless products such as creams, serums, lotions, cleansers, etc. In addition, the demand for skin care products is relatively higher than that of cosmetics and hair care products. This is a major reason why the skin care category has been a good value in the market.

The women's segment grew rapidly.

In terms of consumer orientation, the proportion of women is expected to be significant. Women are more beauty conscious than men and appreciate beauty products. In addition, their purchase frequency and money spent on beauty care products is relatively higher. These factors have resulted in the women's range having a good share of the waterless cosmetics market.

The region accounts for a significant share of North America's waterless cosmetics market revenue.

The North American waterless cosmetics market will dominate the market during the forecast period as beauty bloggers, experts and influencers play a key role in shaping consumer beauty treatments and product preferences. Beauty influencers and bloggers have gained popularity and their ability to connect with their followers has fueled the market. Growing demand for organic and chemical-free skin care products and cosmetics is supporting the overall expansion of the country. Waterless cosmetics do not contain harmful preservatives that reduce skin irritation. This is one of the main factors behind the popularity of waterless cosmetics in the region. In Asia Pacific, the global market for waterless cosmetics will grow significantly due to rapid industrialization, government initiatives, and increasing funding for various industries.

Competitive Landscape

Prominent players in the Waterless Cosmetics Market include:
  • Unilever Plc
  • The Waterless Beauty Company
  • L'Oreal SA
  • Kao Corporation
  • The Procter & Gamble Company
  • Loli
  • Clensta
  • Ruby's Organics
  • Carter + Jane
  • Taiki USA
  • Ktein
  • Niconi
  • True Botanicals
  • Allies Group Pte. Ltd.
  • Lavedo Cosmetics
  • No Cosmetics
  • May Coop
  • Azafran Innovacion
  • Vantage Personal Care
Recent Developments
  • March 2023: Vantage Personal Care introduced JEESPERSE® NoLo Self-Emulsifying Bases for waterless hair care applications. These bases, which include JEESPERSE NoLo N1 and JEESPERSE NoLo C2, are designed to require minimal mixing energy during the emulsion process.
  • January 2023: WYOS Personal Care launched waterless stick-style shampoo and skincare products. This vegan and cruelty-free product line features an active component complex and a refreshing aroma suitable for all skin and hair types.

Market Dynamics

Key Drivers of Market Growth

The potency of waterless skincare and cosmetic products is a major factor contributing to the growing popularity of this trend. Consumers are increasingly drawn to eco-friendly beauty solutions, which minimize water usage and pollution. Waterless cosmetics offer numerous advantages, including extended shelf life, concentrated formulations, and reduced environmental impact.

Market Challenges

Even though the waterless cosmetics market is expanding, it encounters various obstacles. The increased production costs linked to developing concentrated, water-free formulas may result in elevated retail prices, rendering these items less attainable for budget-conscious consumers. Furthermore, there is a necessity for enhanced consumer awareness, as numerous prospective purchasers remain uninformed about the advantages and applications of waterless cosmetics. Surmounting skepticism and establishing credibility in these innovative products demands significant marketing and educational endeavors.

Market Opportunities

The waterless beauty industry presents a wide range of possibilities for creativity and growth. Companies have the chance to meet the increasing need for eco-friendly and efficient beauty items by creating a variety of innovative waterless products. Moreover, there is a potential for entering new markets that are experiencing a rise in environmental awareness and disposable incomes. Partnering with environmental groups and certification agencies can also boost brand reputation and appeal to environmentally conscious customers.

Regional Analysis

North America accounted for the largest market share in the waterless cosmetics market, driven by increasing consumer awareness about sustainability and eco-friendly products. The US leads the market, benefiting from a well-established beauty and personal care industry and a growing trend towards sustainable living. Major companies and startups in the US are at the forefront of innovating waterless cosmetic products. Canada follows closely, with consumers increasingly prioritizing environmentally friendly products, and the country’s strong regulatory framework ensures high standards for cosmetic products, driving consumer trust. Mexico is emerging as a growing market for waterless cosmetics, with rising consumer awareness about sustainability and the benefits of waterless products.

The Waterless Cosmetics Market is on a robust growth trajectory, driven by increasing consumer demand for sustainable and eco-friendly beauty products. With ongoing innovations and a rising awareness of environmental impact, the market is poised for significant expansion in the coming years.

Segments Covered in the Waterless Cosmetics Market Report

By Product Type
  • Skincare
  • Hair Care
  • Cosmetics
  • Others
By Consumer Orientation
  • Men
  • Women
  • Unisex
By Sales Channel
  • Wholesalers/Distributors
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Departmental Stores
  • Online Retail
  • Other Retail Formats
By Price Range
  • Economy (Below USD 30)
  • Mid-Range (USD 30 to USD 60)
  • Premium (Above USD 60)
By Regional
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

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