La capacidad de descargar aplicaciones, servicios y configuraciones a través de una red móvil o celular se conoce como programación por aire (OTA). La programación por aire (OTA) se utiliza para actualizar firmware, software e incluso claves de cifrado de forma automática.
Las actualizaciones de software y firmware por aire (OTA) para plataformas integradas han ganado popularidad en los sectores de dispositivos portátiles, industriales y automotrices. Una vez que el producto está en uso, se requieren actualizaciones de firmware o software para reparar errores, corregir problemas de seguridad o actualizar funciones para mejorar el dispositivo y mantenerlo actualizado con el software más reciente. OTA es una tecnología que le permite actualizar su software o firmware de forma remota. En el caso de un vehículo, el firmware o software se actualiza de forma inalámbrica a través de un dispositivo de comunicaciones, a través de una puerta de enlace dentro del automóvil a la ECU, cuya existencia está aumentando en los vehículos modernos.
A medida que aumenta el uso de automóviles conectados, es probable que el mercado de actualizaciones OTA en la industria automotriz aumente drásticamente en los próximos años. La creciente demanda de automóviles conectados, la necesidad de reducir las retiradas de vehículos y la creciente aceptación de tecnologías innovadoras como la IA, la IoT y la computación en la nube en la industria automotriz están contribuyendo a la expansión.
| ATRIBUTO | DETALLES |
| Periodo de estudio | 2020-2029 |
| Año base | 2021 |
| Año estimado | 2022 |
| Año pronosticado | 2022-2029 |
| Periodo histórico | 2018-2020 |
| Unidad | Valor (miles de millones de USD) |
| Segmentación | Por tecnología, por vehículo, por propulsión, por aplicación, por región |
| Por tecnología |
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| En vehículo |
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| Por propulsión |
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| Por aplicación |
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| Por región |
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Se espera que la creciente demanda mundial de automóviles conectados impulse el crecimiento de la industria. Los vehículos conectados tienen sofisticados sistemas de información y entretenimiento y telemática que requieren actualizaciones inalámbricas. Las actualizaciones OTA para automóviles permiten a los propietarios de vehículos actualizar sus plataformas de vehículos conectados sin visitar un centro de servicio. El creciente deseo de automóviles autónomos está impulsando la demanda del mercado. La creciente disponibilidad y adopción de servicios de Internet de alta velocidad, como las redes 4G y 5G, permite a los fabricantes de automóviles entregar actualizaciones OTA de manera rápida, eficiente y confiable, lo que permite actualizaciones más frecuentes, servicios conectados mejorados y una mejor recopilación y análisis de datos, lo que impulsa el mercado de actualizaciones OTA para automóviles. Además, las actualizaciones OTA pueden ayudar a los fabricantes de automóviles a ahorrar dinero al disminuir la necesidad de actualizaciones físicas o visitas al concesionario. También permiten a los fabricantes brindar nuevas funciones y servicios a los clientes sin la necesidad de costosas actualizaciones de hardware.
La epidemia de COVID-19 tuvo un impacto global significativo en el sector automotriz, lo que resultó en una disminución significativa en las ventas de vehículos y una falta de materias primas. Numerosos participantes de la industria automotriz han sido testigos de desafíos como paradas de producción y cierres de instalaciones ordenados por el gobierno. La pandemia, por otro lado, ha tenido un impacto indirecto en el negocio de vehículos por aire (OTA). Durante una pandemia, los líderes de la industria idearán varios métodos para integrar información crítica como información de contacto, una lista de hospitales/centros médicos cercanos e información de referencia rápida para los síntomas primarios con la orientación oficial del gobierno local, así como una mejor experiencia del usuario. Se espera que el uso de estas tecnologías impulse la demanda de vehículos por aire (OTA) en el futuro cercano.
The global automotive over-the-air (OTA) update market revenue is projected to expand at a CAGR of 18.1% during the forecast period.
The global automotive over-the-air (OTA) update market was valued at USD 2.59 billion in 2020.
Some key players operating in automotive over-the-air (OTA) update market are DENSO Corporation, Aptiv PLC, Continental AG, Garmin Ltd., HARMAN International, HERE Global B.V., Infineon Technologies AG, Nvidia Corporation, Qualcomm Incorporated, Robert Bosch GmbH, Xevo Inc., and Lear Corporation.
North America had the largest share of the global automotive over-the-air (OTA) update market.
The growing global demand for connected automobiles is expected to fuel industry growth.
The automotive over-the-air (OTA) update market is segmented based on technology, vehicle, propulsion, application and region. By technology the market is bifurcated into firmware over-the-air (FOTA), software over-the-air (SOTA); by vehicle the market is bifurcated into passenger vehicle and commercial vehicle; by propulsion the market is bifurcated into internal combustion engine (ICE) and electric; by application the market is bifurcated into telematics control unit (TCU), electronic control unit (ECU), infotainment, safety & security, others.
In recent years, the software over-the-air (SOTA) segment has had the biggest market share. The rising infotainment applications such as live traffic updates, park assist, e-mail applications, and social media apps are likely to boost the expansion of the automotive SOTA industry.
Passenger vehicles accounted for the largest revenue share, of over 68%, in 2021, and this is likely to continue throughout the forecast period. This will be owing to an increase in the sales of mid-range and luxury passenger vehicles with enhanced capabilities like autonomy. Furthermore, self-driving cars are outfitted with equipment for eye tracking, virtual assistance, speech recognition, driver monitoring, gesture recognition, and natural language interfaces. These systems rely largely on regular OTA updates to ensure safe and secure functioning, which add to market growth.
In 2021, the ICE category had the largest market share, and it is anticipated to continue that position in the future years. This is due to the fact that most medium- and heavy-duty commercial vehicles, as well as cars, are powered by an internal combustion engine. Furthermore, OTA updates have improved predictive maintenance, cost savings, and allowed equipment to remain operational without malfunctioning for extended periods of time. Since ICE variations account for the vast majority of vehicles sold each year, the category is likely to continue dominating the market during the forecast period. The electric category within the propulsion segment will expand the fastest during the forecast period. This might be attributed to the increased government support for EV adoption in the form of incentives and grants, as well as tough pollution standards.
The telematics control unit (TCU) category is expected to grow at the quickest CAGR throughout the projected period due to a growth in the number of telecommunication applications. Many automakers include telematics control systems as standard equipment in their automobiles.
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The automotive over-the-air (OTA) update market by region includes North America, Asia-Pacific (APAC), Europe, South America, and Middle East & Africa (MEA).
North America accounted for the biggest revenue share, of roughly 37%, in 2021, and it is likely to maintain its dominance in the future years, owing to the region's increased use of connected vehicles. The expanding interoperability of mobile devices with vehicles has boosted the demand for automobile networking, navigation, communication, and entertainment services. Furthermore, due to expansion in the automotive industry, rising population, adoption of mid-range and expensive automobiles, and rising living standards, the United States is predicted to hold a substantial part of the North America region. The market is being propelled forward by rising demand for vehicle comfort amenities and fuel-efficient automobiles. Furthermore, government organisations, businesses, third-party administrators, and others are focusing their efforts on providing customer-centric automotive solutions, which will help the over-the-air (OTA) update market in this region thrive.
The European region accounted for a significant revenue share in 2021, and it is expected to maintain that position throughout the projected period. This is due to the region's huge number of automobile manufacturers and high rate of adoption of cutting-edge automotive technologies. Furthermore, the market size is being bolstered by rising demand for high-end vehicles, an increase in the number of vehicle manufacturers, and large capital expenditures in automobile R&D and manufacturing. Throughout the projected period, APAC will experience the fastest growth in the market. Developing economies with large automobile industries, such as China, India, and South Korea, have significant regional market shares.
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