Data Management Platform (DMP) Software Market

Data Management Platform (DMP) Software Market Segmentation Analysis

The market for Data Management Platform (DMP) Software is divided into four segments according to data source, deployment, end user and region. The Data Management Platform (DMP) software market exhibits diverse dynamics, with a segmentation based on data sources including first-party, second-party, and third-party data. Deployment options range from cloud-based to on-premise solutions, catering to various preferences. The market caters to a wide array of end users such as media agencies, brand/retailers, publishers, and ad networks, reflecting its adaptability across different industry sectors and business models. [caption id="attachment_34919" align="aligncenter" width="1920"] Data Management Platform (DMP) Software Market | Exactitude Consultancy[/caption] As of 2022, the Data Management Platform Market was dominated by the on-premises deployment category, with a 68% share. Businesses choose to use MDM software installed in on-site data centers because it provides complete control over the security of critical company data, including information on products, assets, customers, and suppliers. The data is safe since it is stored on dedicated servers and is not connected to any other company business data. Due to its ability to enable businesses to implement highly secure, complicated, and customized master data management systems that meet their needs, the on-premises deployment mode is becoming more and more popular. Consequently, the combination of all these reasons is fueling the expansion of the on-premises deployment market in the global MDM market. At 32%, the on-premise deployment type is the dominant market share in the Data Management Platform (DMP) software market. This suggests that rather than depending on cloud-based services, a considerable percentage of firms opt to host their DMP software solutions locally within their own infrastructure. Businesses may have more customization choices, more control over their data, and adherence to security regulations with the On-premise implementation. Nevertheless, it may require more money for initial setup and continuous maintenance. This deployment strategy emphasizes the variety of market choices for data management infrastructure and is frequently chosen by organizations operating in industries with regulatory concerns or those with strict data governance standards. [caption id="attachment_34920" align="aligncenter" width="1920"] Data Management Platform (DMP) Software Market | Exactitude Consultancy[/caption] With a 38% market share, the ad network category led the data management platform market in 2020. Strong media is frequently used in television commercials to promote the goods and services of certain companies and brands.  As a result, effective data gathering techniques are needed in order for local broadcasters to target their audience, which is driving up demand for data management platforms. Target audience information is provided by the TV DMP deployment, which also propels the data management platform market. This indicates that ad networks were essential in the adoption of DMP solutions as they made effective use of the platforms to handle and evaluate data for targeted advertising. The Media Agency category holds a significant lead in the Data Management Platform (DMP) Software Market with a share of 26%, followed by Publishers at 21%. This suggests that media agencies are among the first to use DMP solutions, managing and analyzing data for accurate targeting and successful campaign optimization. The substantial market share in the Media Agency sector highlights how important DMPs are to improving data-driven approaches to content distribution and advertising. Although they are a little behind, publishers also exhibit a noteworthy adoption rate, demonstrating the many ways that DMPs can be used to improve audience engagement and content delivery in the publishing sector. The market share distribution across these important end-user categories illustrates the variety of DMP software uses and demands in the media sector publishing landscape. [caption id="attachment_34921" align="aligncenter" width="1920"] Data Management Platform (DMP) Software Market | Exactitude Consultancy[/caption]

Data Management Platform (DMP) Software Market Dynamics

Driver The DMP Software Market is driven by rising demand for integrated customer data management solutions. The market for data management platform (DMP) software is expanding rapidly due to the growing need for comprehensive consumer data management solutions. Companies are realizing more and more how important DMPs are to the process of gathering, arranging, and evaluating heterogeneous data sources into a cohesive, all-encompassing picture of consumer behavior. By using an integrated strategy, businesses may improve customer experiences overall, optimize marketing efforts, and gain actionable information. The use of DMPs is further fueled by the growing complexity of data landscapes and the requirement for a centralized platform to handle this flood of information. These platforms serve the changing needs of organizations in an increasingly data-centric world by enabling targeted advertising, personalized content distribution, and effective audience segmentation. The need for client data to be seamlessly integrated across several touchpoints is what drives the growth of the DMP Software Market, positioning these solutions as indispensable tools for businesses striving to stay competitive and customer-focused in a data-driven era. Restraint Adopting data management platform (DMP) technology can be expensive, which hurts the DMP solution industry. Costs connected with Data Management Platform (DMP) technology typically impede adoption, which has an effect on the DMP solution market. DMP implementation can be costly because of things like initial setup fees, integrating DMPs with current systems, and continuing maintenance expenditures. These financial obstacles can be difficult for small and medium-sized businesses (SMEs), which would restrict their capacity to use modern data management skills. Adoption costs are further increased by the requirement for qualified personnel to manage and maximize DMPs. Prospective adopters, particularly those with limited resources, may be discouraged by the perceived high barrier to entry. To maximize return on investment, industry participants need to address these cost concerns by highlighting the long-term benefit of DMPs, offering various pricing structures, and ensuring thorough training and support. Cut Down the perceived financial burden is crucial for broader market penetration and ensuring that the benefits of DMP technology are accessible to a more extensive range of businesses. Opportunities The ever-increasing demand for data analytics and insights to better understand consumer behavior is driving the global data management platform (DMP) software market. The growing need for data analytics and insights to comprehend customer behavior better is fueling the strong expansion of the worldwide Data Management Platform (DMP) software market. Enterprises spanning several sectors acknowledge the critical function of DMPs in consolidating, arranging, and scrutinizing extensive information to derive significant insights. Adoption of DMP technology is driven by the need for a complete view of customer preferences, online activities, and purchasing habits. The demand for advanced data management solutions rises as businesses work to improve marketing tactics, make well-informed decisions, and provide individualized experiences. This pattern is indicative of a larger movement in the business to use data-driven strategies in order to maintain competitiveness in a changing market. The flexibility of DMPs in delivering insights that are actionable and facilitating a more nuanced understanding of consumer behavior positions them as indispensable tools for businesses navigating the evolving landscape of data-driven decision-making.

Data Management Platform (DMP) Software Market Trends

• Integration with Customer Data Platforms (CDPs): The lines between DMPs and CDPs are blurring, leading to increased integration and collaboration. This enables more unified customer profiles and seamless omnichannel marketing campaigns.
• Focus on Privacy and Compliance: With stricter data privacy regulations like GDPR and CCPA, DMPs are prioritizing data security, consent management, and pseudonymization/anonymization techniques.
• Rise of Contextual Targeting: Marketers are shifting from cookie-based targeting to contextual targeting, leveraging the semantic meaning of content to reach relevant audiences without invading their privacy.
• Advanced Data Analytics and AI Integration: DMPs are incorporating advanced analytics and AI capabilities for deeper audience insights, predictive modeling, and personalized campaign optimization.
• Multi-Cloud and Hybrid Deployments: As cloud adoption grows, DMPs are offering flexible deployment options like multi-cloud and hybrid models to cater to diverse customer needs and security preferences.
• Emphasis on Identity Solutions: With the decline of third-party cookies, identity solutions like Unified ID 2.0 are gaining traction, allowing DMPs to match audience segments across different platforms.

Competitive Landscape

The competitive landscape of the data management platform (DMP) software market was dynamic, with several prominent companies competing to provide innovative and advanced data management platform (DMP) software.

1. eXelate, Inc.
2. Krux Digital, LLC
3. Lotame Solutions, Inc.
4. Cxense ASA
5. KBM Group LLC
6. Turn Inc..
7. Rocket Fuel, Inc.
8. Neustar, Inc.
9. Adobe Systems Incorporated
10. Oracle Corporation
11. SAS Institute
12. SAP SE
13. Cloudera Inc.
14. Informatica
15. Actian Corporation
16. Hitachi Ltd.
17. CA Technologies
18. Innovid
19. Cxense ASA
20. Salesforce

Recent Developments: 14 September 2023 - Oracle Corp and Microsoft Corp announced Oracle Database@Azure, which gives customers direct access to Oracle database services running on Oracle Cloud Infrastructure (OCI) and deployed in Microsoft Azure datacenters. 10 October 2023 -  Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq:ADBE) unveiled Adobe Firefly Image 2 Model, Adobe Firefly Vector Model and Adobe Firefly Design Model, the next major release in its family of creative generative AI models.

Regional Analysis

With a market share of over 39% in 2022, North America led the data management platform market, followed by Europe and Asia-Pacific. The expansion of the data management platform market in this region is being driven by the increasing adoption of internet technologies in businesses, including software, hardware, transmission protocols, and other related areas. Furthermore, a lot of businesses are choosing to use data management platforms to enable and manage new technologies. Additionally, the US's top TV streaming platform has been launched in response to the demand for an effective platform for gauging performance through TV identity, which is expanding the DMP market in this area. The growing use of cloud-based solutions, which are easier to use and more affordable, is also helping the North American industry. Furthermore, the region is home to a large number of data-driven companies, which are driving the demand for DMP software. [caption id="attachment_34922" align="aligncenter" width="1920"] Data Management Platform (DMP) Software Market | Exactitude Consultancy[/caption] Asia's Data Management Platform (DMP) Software Market is expanding at a very quick pace. This is a result of local businesses' growing need for data-driven marketing solutions. The expansion of the DMP software market in Asia is also being fueled by the accessibility of affordable cloud-based solutions and the growing popularity of digital marketing techniques. The desire to understand consumer behavior and preferences is driving up demand for data-driven marketing solutions. This aids companies in improving the ROI of their marketing initiatives and better targeting them. The European Data Management Platform (DMP) Software Market is expanding at a rapid pace. This is because businesses seek to obtain a competitive edge and there is a growing need for data-driven marketing solutions.

Target Audience for Data Management Platform (DMP) Software

• Marketing Agencies
• Advertisers
• Publishers
• Media Agencies
• Brand/Retailers
• Ad Networks
• Enterprises
• E-commerce Businesses
• Healthcare Organizations
• Data Analysts
• Digital Marketers
• IT Departments

Segments Covered in the Data Management Platform (DMP) Software Market Report

 Data Management Platform (DMP) Software Market by Data Source

• First Party Data
• Second Party Data
• Third Party Data

 Data Management Platform (DMP) Software Market by Deployment

• Cloud-based
• On-premise

Data Management Platform (DMP) Software Market by End User

• Media Agency
• Brand/Retailer
• Publisher
• Ad Network

Data Management Platform (DMP) Software Market by Region

• North America
• Europe
• Asia Pacific
• South America
• Middle East and Africa

Key Question Answered

• What is the expected growth rate of the Data Management Platform (DMP) Software market over the next 7 years?
• Who are the major players in the Data Management Platform (DMP) Software market and what is their market share?
• What are the end-user industries driving market demand and what is their outlook?
• What are the opportunities for growth in emerging markets such as Asia-pacific, the middle east, and Africa?
• How is the economic environment affecting the Data Management Platform (DMP) Software market, including factors such as interest rates, inflation, and exchange rates?
• What is the expected impact of government policies and regulations on the Data Management Platform (DMP) Software market?
• What is the current and forecasted size and growth rate of the global Data Management Platform (DMP) Software market?
• What are the key drivers of growth in the Data Management Platform (DMP) Software market?
• Who are the major players in the market and what is their market share?
• What are the distribution channels and supply chain dynamics in the Data Management Platform (DMP) Software market?
• What are the technological advancements and innovations in the Data Management Platform (DMP) Software market and their impact on product development and growth?
• What are the regulatory considerations and their impact on the market?
• What are the challenges faced by players in the Data Management Platform (DMP) Software market and how are they addressing these challenges?
• What are the opportunities for growth and expansion in the Data Management Platform (DMP) Software market?
• What are the services offered and specifications of leading players in the market?

1. INTRODUCCIÓN
   
   
   
   1. DEFINICIÓN DE MERCADO
   
   
   2. SEGMENTACIÓN DEL MERCADO
   
   
   3. CRONOGRAMAS DE INVESTIGACIÓN
   
   
   4. SUPUESTOS Y LIMITACIONES
   
   
   
   


2. METODOLOGÍA DE LA INVESTIGACIÓN
   
   
   
   1. MINERÍA DE DATOS
      
      
      
      1. INVESTIGACIÓN SECUNDARIA
      
      
      2. INVESTIGACIÓN PRIMARIA
      
      
      3. ASESORAMIENTO DE EXPERTOS EN LA MATERIA
      
      
      
      
   
   
   2. CONTROLES DE CALIDAD
      
      
      
      1. REVISIÓN FINAL
      
      
      
      
   
   
   3. TRIANGULACIÓN DE DATOS
      
      
      
      1. ENFOQUE DE ABAJO HACIA ARRIBA
      
      
      2. ENFOQUE DE ARRIBA HACIA ABAJO
      
      
      3. FLUJO DE INVESTIGACIÓN
      
      
      
      
   
   
   4. FUENTES DE DATOS
   
   
   
   


3. RESUMEN EJECUTIVO


4. PANORAMA DEL MERCADO
   
   
   
   1. PERSPECTIVA DEL MERCADO DE SOFTWARE DE PLATAFORMA DE GESTIÓN DE DATOS (DMP)
      
      
      
      1. IMPULSORES DEL MERCADO
      
      
      2. RESTRICCIONES DEL MERCADO
      
      
      3. OPORTUNIDADES DE MERCADO
      
      
      
      
   
   
   2. IMPACTO DEL COVID-19 EN EL MERCADO DE SOFTWARE DE PLATAFORMAS DE GESTIÓN DE DATOS (DMP)
   
   
   3. MODELO DE LAS CINCO FUERZAS DE PORTER
      
      
      
      1. AMENAZA DE NUEVOS INGRESANTES
      
      
      2. AMENAZA DE SUSTITUTOS
      
      
      3. PODER DE NEGOCIACIÓN DE LOS PROVEEDORES
      
      
      4. PODER DE NEGOCIACIÓN DE LOS CLIENTES
      
      
      5. GRADO DE COMPETENCIA
      
      
      
      
   
   
   4. ANÁLISIS DE LA CADENA DE VALOR DE LA INDUSTRIA
   
   
   
   


5. MERCADO GLOBAL DE SOFTWARE DE PLATAFORMAS DE GESTIÓN DE DATOS (DMP) POR FUENTE DE DATOS, 2020-2030 (MIL MILLONES DE USD)
   
   
   
   1. DATOS DE PROPIO PARTE
   
   
   2. DATOS DE SEGUNDA PARTE
   
   
   3. DATOS DE TERCEROS
   
   
   
   


6. MERCADO GLOBAL DE SOFTWARE DE PLATAFORMA DE GESTIÓN DE DATOS (DMP) POR IMPLEMENTACIÓN, 2020-2030 (MIL MILLONES DE USD)
   
   
   
   1. BASADO EN LA NUBE
   
   
   2. EN LAS INSTALACIONES
   
   
   
   


7. MERCADO GLOBAL DE SOFTWARE DE PLATAFORMA DE GESTIÓN DE DATOS (DMP) POR USUARIO FINAL, 2020-2030 (MIL MILLONES DE USD)
   
   
   
   1. AGENCIA DE MEDIOS
   
   
   2. MARCA/MINORISTA
   
   
   3. EDITOR
   
   
   4. RED PUBLICITARIA
   
   
   
   


8. MERCADO GLOBAL DE SOFTWARE DE PLATAFORMA DE GESTIÓN DE DATOS (DMP) POR REGIÓN, 2020-2030 (MIL MILLONES DE USD)
   
   
   
   1. AMÉRICA DEL NORTE
      
      
      
      1. A NOSOTROS
      
      
      2. CANADÁ
      
      
      3. MÉXICO
      
      
      
      
   
   
   2. SUDAMERICA
      
      
      
      1. BRASIL
      
      
      2. ARGENTINA
      
      
      3. COLOMBIA
      
      
      4. RESTO DE SUDAMÉRICA
      
      
      
      
   
   
   3. EUROPA
      
      
      
      1. ALEMANIA
      
      
      2. Reino Unido
      
      
      3. FRANCIA
      
      
      4. ITALIA
      
      
      5. ESPAÑA
      
      
      6. RUSIA
      
      
      7. RESTO DE EUROPA
      
      
      
      
   
   
   4. ASIA PACÍFICO
      
      
      
      1. INDIA
      
      
      2. PORCELANA
      
      
      3. JAPÓN
      
      
      4. COREA DEL SUR
      
      
      5. AUSTRALIA
      
      
      6. ASIA SUDESTE
      
      
      7. RESTO DE ASIA PACÍFICO
      
      
      
      
   
   
   5. ORIENTE MEDIO Y ÁFRICA
      
      
      
      1. Emiratos Árabes Unidos
      
      
      2. ARABIA SAUDITA
      
      
      3. SUDÁFRICA
      
      
      4. RESTO DE ORIENTE MEDIO Y ÁFRICA
      
      
      
      
   
   
   
   

9. PERFILES DE EMPRESAS*

(BUSINESS OVERVIEW, COMPANY SNAPSHOT, PRODUCTS OFFERED, RECENT DEVELOPMENTS)

1. EXELATE, INC.


2. KRUX DIGITAL, LLC


3. LOTAME SOLUTIONS, INC.


4. CXENSE ASA


5. KBM GROUP LLC


6. TURN INC..


7. ROCKET FUEL, INC.


8. NEUSTAR, INC.


9. ADOBE SYSTEMS INCORPORATED


10. ORACLE CORPORATION


11. SAS INSTITUTE


12. SAP SE


13. CLOUDERA INC.


14. INFORMATICA


15. ACTIAN CORPORATION


16. HITACHI LTD.


17. CA TECHNOLOGIES


18. INNOVID


19. CXENSE ASA


20. SALESFORCE

*THE COMPANY LIST IS INDICATIVE

LIST OF TABLES

TABLE 1 GLOBAL DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DATA SOURCE (USD BILLION) 2020-2030

TABLE 2 GLOBAL DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DEPLOYMENT (USD BILLION) 2020-2030

TABLE 3 GLOBAL DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY END USER (USD BILLION) 2020-2030

TABLE 4 GLOBAL DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY REGIONS (USD BILLION) 2020-2030

TABLE 5 NORTH AMERICA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DATA SOURCE (USD BILLION) 2020-2030

TABLE 6 NORTH AMERICA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DEPLOYMENT (USD BILLION) 2020-2030

TABLE 7 NORTH AMERICA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY END USER (USD BILLION) 2020-2030

TABLE 8 NORTH AMERICA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY COUNTRY (USD BILLION) 2020-2030

TABLE 9 US DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DATA SOURCE (USD BILLION) 2020-2030

TABLE 10 US DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DEPLOYMENT (USD BILLION) 2020-2030

TABLE 11 US DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY END USER (USD BILLION) 2020-2030

TABLE 12 CANADA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DATA SOURCE (USD BILLION) 2020-2030

TABLE 13 CANADA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DEPLOYMENT (USD BILLION) 2020-2030

TABLE 14 CANADA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY END USER (USD BILLION) 2020-2030

TABLE 15 MEXICO DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DATA SOURCE (USD BILLION) 2020-2030

TABLE 16 MEXICO DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DEPLOYMENT (USD BILLION) 2020-2030

TABLE 17 MEXICO DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY END USER (USD BILLION) 2020-2030

TABLE 18 SOUTH AMERICA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DATA SOURCE (USD BILLION) 2020-2030

TABLE 19 SOUTH AMERICA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DEPLOYMENT (USD BILLION) 2020-2030

TABLE 20 SOUTH AMERICA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY END USER (USD BILLION) 2020-2030

TABLE 21 SOUTH AMERICA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY COUNTRY (USD BILLION) 2020-2030

TABLE 22 BRAZIL DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DATA SOURCE (USD BILLION) 2020-2030

TABLE 23 BRAZIL DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DEPLOYMENT (USD BILLION) 2020-2030

TABLE 24 BRAZIL DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY END USER (USD BILLION) 2020-2030

TABLE 25 ARGENTINA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DATA SOURCE (USD BILLION) 2020-2030

TABLE 26 ARGENTINA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DEPLOYMENT (USD BILLION) 2020-2030

TABLE 27 ARGENTINA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY END USER (USD BILLION) 2020-2030

TABLE 28 COLOMBIA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DATA SOURCE (USD BILLION) 2020-2030

TABLE 29 COLOMBIA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DEPLOYMENT (USD BILLION) 2020-2030

TABLE 30 COLOMBIA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY END USER (USD BILLION) 2020-2030

TABLE 31 REST OF SOUTH AMERICA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DATA SOURCE (USD BILLION) 2020-2030

TABLE 32 REST OF SOUTH AMERICA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DEPLOYMENT (USD BILLION) 2020-2030

TABLE 33 REST OF SOUTH AMERICA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY END USER (USD BILLION) 2020-2030

TABLE 34 ASIA-PACIFIC DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DATA SOURCE (USD BILLION) 2020-2030

TABLE 35 ASIA-PACIFIC DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DEPLOYMENT (USD BILLION) 2020-2030

TABLE 36 ASIA-PACIFIC DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY END USER (USD BILLION) 2020-2030

TABLE 37 ASIA-PACIFIC DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY COUNTRY (USD BILLION) 2020-2030

TABLE 38 INDIA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DATA SOURCE (USD BILLION) 2020-2030

TABLE 39 INDIA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DEPLOYMENT (USD BILLION) 2020-2030

TABLE 40 INDIA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY END USER (USD BILLION) 2020-2030

TABLE 41 CHINA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DATA SOURCE (USD BILLION) 2020-2030

TABLE 42 CHINA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DEPLOYMENT (USD BILLION) 2020-2030

TABLE 43 CHINA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY END USER (USD BILLION) 2020-2030

TABLE 44 JAPAN DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DATA SOURCE (USD BILLION) 2020-2030

TABLE 45 JAPAN DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DEPLOYMENT (USD BILLION) 2020-2030

TABLE 46 JAPAN DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY END USER (USD BILLION) 2020-2030

TABLE 47 SOUTH KOREA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DATA SOURCE (USD BILLION) 2020-2030

TABLE 48 SOUTH KOREA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DEPLOYMENT (USD BILLION) 2020-2030

TABLE 49 SOUTH KOREA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY END USER (USD BILLION) 2020-2030

TABLE 50 AUSTRALIA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DATA SOURCE (USD BILLION) 2020-2030

TABLE 51 AUSTRALIA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DEPLOYMENT (USD BILLION) 2020-2030

TABLE 52 AUSTRALIA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY END USER (USD BILLION) 2020-2030

TABLE 53 SOUTH-EAST ASIA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DATA SOURCE (USD BILLION) 2020-2030

TABLE 54 SOUTH-EAST ASIA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DEPLOYMENT (USD BILLION) 2020-2030

TABLE 55 SOUTH-EAST ASIA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY END USER (USD BILLION) 2020-2030

TABLE 56 REST OF ASIA PACIFIC DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DATA SOURCE (USD BILLION) 2020-2030

TABLE 57 REST OF ASIA PACIFIC DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DEPLOYMENT (USD BILLION) 2020-2030

TABLE 58 REST OF ASIA PACIFIC DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY END USER (USD BILLION) 2020-2030

TABLE 59 EUROPE DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DATA SOURCE (USD BILLION) 2020-2030

TABLE 60 EUROPE DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DEPLOYMENT (USD BILLION) 2020-2030

TABLE 61 EUROPE DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY END USER (USD BILLION) 2020-2030

TABLE 62 EUROPE DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY COUNTRY (USD BILLION) 2020-2030

TABLE 63 GERMANY DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DATA SOURCE (USD BILLION) 2020-2030

TABLE 64 GERMANY DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DEPLOYMENT (USD BILLION) 2020-2030

TABLE 65 GERMANY DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY END USER (USD BILLION) 2020-2030

TABLE 66 UK DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DATA SOURCE (USD BILLION) 2020-2030

TABLE 67 UK DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DEPLOYMENT (USD BILLION) 2020-2030

TABLE 68 UK DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY END USER (USD BILLION) 2020-2030

TABLE 69 FRANCE DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DATA SOURCE (USD BILLION) 2020-2030

TABLE 70 FRANCE DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DEPLOYMENT (USD BILLION) 2020-2030

TABLE 71 FRANCE DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY END USER (USD BILLION) 2020-2030

TABLE 72 ITALY DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DATA SOURCE (USD BILLION) 2020-2030

TABLE 73 ITALY DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DEPLOYMENT (USD BILLION) 2020-2030

TABLE 74 ITALY DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY END USER (USD BILLION) 2020-2030

TABLE 75 SPAIN DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DATA SOURCE (USD BILLION) 2020-2030

TABLE 76 SPAIN DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DEPLOYMENT (USD BILLION) 2020-2030

TABLE 77 SPAIN DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY END USER (USD BILLION) 2020-2030

TABLE 78 RUSSIA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DATA SOURCE (USD BILLION) 2020-2030

TABLE 79 RUSSIA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DEPLOYMENT (USD BILLION) 2020-2030

TABLE 80 RUSSIA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY END USER (USD BILLION) 2020-2030

TABLE 81 REST OF EUROPE DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DATA SOURCE (USD BILLION) 2020-2030

TABLE 82 REST OF EUROPE DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DEPLOYMENT (USD BILLION) 2020-2030

TABLE 83 REST OF EUROPE DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY END USER (USD BILLION) 2020-2030

TABLE 84 MIDDLE EAST AND AFRICA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DATA SOURCE (USD BILLION) 2020-2030

TABLE 85 MIDDLE EAST AND AFRICA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DEPLOYMENT (USD BILLION) 2020-2030

TABLE 86 MIDDLE EAST AND AFRICA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY END USER (USD BILLION) 2020-2030

TABLE 87 MIDDLE EAST AND AFRICA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY COUNTRY  (USD BILLION) 2020-2030

TABLE 88 UAE DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DATA SOURCE (USD BILLION) 2020-2030

TABLE 89 UAE DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DEPLOYMENT (USD BILLION) 2020-2030

TABLE 90 UAE DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY END USER (USD BILLION) 2020-2030

TABLE 91 SAUDI ARABIA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DATA SOURCE (USD BILLION) 2020-2030

TABLE 92 SAUDI ARABIA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DEPLOYMENT (USD BILLION) 2020-2030

TABLE 93 SAUDI ARABIA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY END USER (USD BILLION) 2020-203

TABLE 94 SOUTH AFRICA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DATA SOURCE (USD BILLION) 2020-2030

TABLE 95 SOUTH AFRICA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DEPLOYMENT (USD BILLION) 2020-2030

TABLE 96 SOUTH AFRICA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY END USER (USD BILLION) 2020-203

TABLE 97 REST OF MIDDLE EAST AND AFRICA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DATA SOURCE (USD BILLION) 2020-2030

TABLE 98 REST OF MIDDLE EAST AND AFRICA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY DEPLOYMENT (USD BILLION) 2020-2030

TABLE 99 REST OF MIDDLE EAST AND AFRICA DATA MANAGEMENT PLATFORM (DMP) SOFTWARE MARKET BY END USER (USD BILLION) 2020-2030

 

LIST OF FIGURES

FIGURE 1 MARKET DYNAMICS

FIGURE 2 MARKET SEGMENTATION

FIGURE 3 REPORT TIMELINES: YEARS CONSIDERED

FIGURE 4 DATA TRIANGULATION

FIGURE 5 BOTTOM-UP APPROACH

FIGURE 6 TOP-DOWN APPROACH

FIGURE 7 RESEARCH FLOW

FIGURE 8 GLOBAL DATA MANAGEMENT PLATFORM (DMP) SOFTWARE BY DATA SOURCE, USD BILLION, 2020-2030

FIGURE 9 GLOBAL DATA MANAGEMENT PLATFORM (DMP) SOFTWARE BY DEPLOYMENT, USD BILLION, 2020-2030

FIGURE 10 GLOBAL DATA MANAGEMENT PLATFORM (DMP) SOFTWARE BY END USER, USD BILLION, 2020-2030

FIGURE 11 GLOBAL DATA MANAGEMENT PLATFORM (DMP) SOFTWARE BY REGION, USD BILLION, 2020-2030

FIGURE 12 PORTER’S FIVE FORCES MODEL

FIGURE 13 GLOBAL DATA MANAGEMENT PLATFORM (DMP) SOFTWARE BY DATA SOURCE, USD BILLION, 2022

FIGURE 14 GLOBAL DATA MANAGEMENT PLATFORM (DMP) SOFTWARE BY DEPLOYMENT, USD BILLION, 2022

FIGURE 15 GLOBAL DATA MANAGEMENT PLATFORM (DMP) SOFTWARE BY END USER, USD BILLION, 2022

FIGURE 16 GLOBAL DATA MANAGEMENT PLATFORM (DMP) SOFTWARE BY REGION, USD BILLION, 2022

FIGURE 17 MARKET SHARE ANALYSIS

FIGURE 18 EXELATE, INC.: COMPANY SNAPSHOT

FIGURE 19 KRUX DIGITAL, LLC: COMPANY SNAPSHOT

FIGURE 20 LOTAME SOLUTIONS, INC.: COMPANY SNAPSHOT

FIGURE 21 CXENSE ASA: COMPANY SNAPSHOT

FIGURE 22 KBM GROUP LLC: COMPANY SNAPSHOT

FIGURE 23 TURN INC..: COMPANY SNAPSHOT

FIGURE 24 ROCKET FUEL, INC.: COMPANY SNAPSHOT

FIGURE 25 NEUSTAR, INC.: COMPANY SNAPSHOT

FIGURE 26 ADOBE SYSTEMS INCORPORATED: COMPANY SNAPSHOT

FIGURE 27 ORACLE CORPORATION: COMPANY SNAPSHOT

FIGURE 28 SAS INSTITUTE: COMPANY SNAPSHOT

FIGURE 29 SAP SE: COMPANY SNAPSHOT

FIGURE 30 CLOUDERA INC.: COMPANY SNAPSHOT

FIGURE 31 INFORMATICA: COMPANY SNAPSHOT

FIGURE 32 ACTIAN CORPORATION: COMPANY SNAPSHOT

FIGURE 33 HITACHI LTD.: COMPANY SNAPSHOT

FIGURE 34 CA TECHNOLOGIES: COMPANY SNAPSHOT

FIGURE 35 INNOVID: COMPANY SNAPSHOT

FIGURE 36 CXENSE ASA: COMPANY SNAPSHOT

FIGURE 37 SALESFORCE: COMPANY SNAPSHOT