Digital OOH Market

Digital OOH Market Segmentation Analysis

Globally, the Digital OOHs market can be segmented on the basis of format type, application, end user, and region. The Digital Out-of-Home (DOOH) market exhibits diverse format types, including billboards, transit displays, street furniture, and others, catering to both indoor and outdoor applications. End-user sectors such as automotive, personal care & households, entertainment, retail, food & beverages, telecom, BFSI, and others contribute to the market's multifaceted growth, reflecting the adaptability and broad applicability of DOOH across various industries.

[caption id="attachment_35174" align="aligncenter" width="700"] Digital OOH Market | Exactitude Consultancy[/caption]

With a 41% revenue share in 2022, the billboard category led the digital OOH industry and is predicted to do so going forward. The appeal of the billboards is the reason behind this. This emphasizes how successful classic billboards continue to be in the ever-changing world of digital advertising. With the addition of digital capabilities, billboards can provide advertisers with dynamic and visually striking opportunities to interact with viewers. Their enduring success is partly attributed to their extensive presence in crowded metropolitan environments. Digital billboards are also positioned as a flexible and eye-catching advertising medium because to its capacity to react to real-time content changes and interactive capabilities. The fact that billboard advertising is still relevant and successful in the digital OOH field in 2022 is indicated by its 41% market share.

Over the course of the projected period, the transit sector is anticipated to have the second-largest market share. Interactive advertisements on the platform through various types of advertising, including as billboards, kiosks, and signboards, may be responsible for a sizable amount of the rise in transportation media income. These advertisements are the result of the demand for travel-related digital content and information. Because of this, customer interaction has altered across all forms of transit, enabling firms to consciously raise brand recognition within their target market. In the upcoming years, this will drive away potential consumers from traditional media. therefore promoting the expansion of the category.

[caption id="attachment_35176" align="aligncenter" width="700"] Digital OOH Market | Exactitude Consultancy[/caption]

The outdoor category brought in the most money in 2022. The same category would also have the fastest CAGR of 11.7 percent throughout the course of the predicted year. Almost two thirds of the worldwide digital out-of-home industry was made up of outdoor advertising. This is a result of rising demand in emerging economies for smart infrastructure solutions. Outdoor digital out-of-home kits are more expensive than indoor versions. One of the key reasons driving this market's expansion is the growing use of digital technologies like interactive displays, projection mapping, and LED displays. Marketers may create more attractive and dynamic advertising campaigns that entice consumers outside by using these technologies. The growth of the outdoor sector is also aided by the development of data-driven advertising solutions. Promoters might raise the success of their outdoor campaigns by using data on consumer behavior, demographics, and preferences to target and deliver more relevant advertising messages to customers.

Within the application-based Digital Out-of-Home (DOOH) market segmentation, the Indoor sector commands a significant share of 46%. This denotes the widespread use of digital displays in interior locations including malls, airports, train stations, and retail establishments. Using dynamic information and interaction to increase brand awareness, indoor DOOH gives advertisers the chance to communicate with captive consumers in busy indoor spaces. The domination of the indoor category highlights how well digital displays work to draw customers' attention in strategic commercial places by producing immersive and tailored advertising experiences within confined spaces.

[caption id="attachment_35177" align="aligncenter" width="707"] Digital OOH Market | Exactitude Consultancy[/caption]

Digital OOH Market Dynamics

Driver Extensive use of displays and rising adoption of digital media drives the DOOH market growth. The extensive usage of displays and the growing acceptance of digital media are driving significant development in the Digital Out-of-Home (DOOH) sector. Digital signs are commonplace in public areas like retail malls, transportation hubs, and urban settings, which has made DOOH advertising a lucrative business. Digital content is dynamic and interactive, which gives marketers the ability to engage consumers with real-time, intriguing message that captures attention in a manner that is not possible with traditional static displays. The increasing advancement and cost-effectiveness of digital technology reduces entry barriers for DOOH, resulting in increased market penetration. Further driving DOOH's expansion are its multilocation reach and applicability to a wide range of businesses, including telecommunications, retail, and entertainment. This trend is reflective of the evolving landscape in advertising, where the fusion of digital displays and media presents new and innovative opportunities for engaging with consumers. Restraint The high cost of the DOOH is expected to hamper the growth of the digital out of home industry. The high costs of installing and maintaining digital signage infrastructure are a significant growth issue for the Digital Out-of-Home (DOOH) business. Smaller advertisers and network operators may find it difficult to afford the initial outlay required for digital displays and related technology. The costs associated with software integration, content production, and continuous maintenance also add to the total cost of implementing DOOH. The industry's growth may be constrained by this cost element, especially in regions where money is tight. In order to secure the DOOH market's sustained expansion and viability, advertisers and other stakeholders must carefully weigh the advantages of dynamic and tailored content distribution against the associated costs. Economies of scale, industry cooperation, and technology advancements may all be used to alleviate cost issues. Opportunities The digital out of home market Share is expected to witness notable growth during the forecast period, owing to reduced cost of digital screens across the globe. The growing share of the Digital Out-of-Home (DOOH) market is expected to be driven by the global decline in the price of digital displays, which is expected to occur throughout the forecast period. The growth of DOOH solutions is being fueled by the decreasing cost of digital display technology, which makes it more affordable for advertising and enterprises. Smaller businesses and new markets can enter the DOOH field as digital displays become more inexpensive, which will aid in the market's development. The cheaper price also makes it more appealing to switch from static, conventional displays to dynamic, captivating digital ones. This pattern is consistent with the global movement towards digitization and contemporary forms of advertising. In general, the dynamic and ever-evolving Digital Out-of-Home market is seeing widespread adoption and expansion thanks in large part to the declining cost of digital displays.

Digital OOH Market Trends

• Programmatic Buying and Ad Exchanges: Gone are the days of manual ad buys. DOOH has gone programmatic, allowing for real-time buying and selling of ad space on screens through exchanges. This means increased efficiency, targeted advertising, and dynamic pricing based on factors like location, time of day, and weather.

• Data-Driven Targeting and Measurement: DOOH is shedding its "black box" image. Advanced sensors and software can now track audience demographics, dwell time, and even facial expressions near screens. This data allows for hyper-targeted ad campaigns and accurate measurement of campaign effectiveness.

• Interactive and Contextual Content: Static ads are out, dynamic and interactive experiences are in. Imagine a billboard displaying personalized greetings based on weather or real-time sports scores, or a bus shelter screen playing ads triggered by approaching commuters' interests. This level of engagement is grabbing attention and boosting results.

• Integration with Other Channels: DOOH is no longer a siloed medium. It's seamlessly integrating with online and mobile campaigns, creating cohesive omnichannel experiences. Imagine scanning a QR code on a DOOH ad to receive a discount on your phone, or a mobile app unlocking exclusive content on a nearby screen.

• Rise of Non-Traditional Screens: Forget just billboards and bus stops. DOOH is expanding to gas pumps, elevators, airports, and even mirrors in gyms. This opens up new possibilities for reaching niche audiences and creating immersive brand experiences.

Competitive Landscape

The competitive landscape of the Digital OOH market was dynamic, with several prominent companies competing to provide innovative and Digital OOH.

1. JCDecaux Group
2. Clear Channel Outdoor Holdings Inc.
3. BroadSign International LLC
4. OUTFRONT Media
5. Daktronics Inc.
6. Talon Outdoor Ltd
7. oOh!media Limited
8. QMS Media Limited
9. SevenOne Media GmbH
10. Stroer SE & Co. KGaA
11. Exterion Media Group
12. The Times Group
13. EyeMedia LLC
14. Scala – Digital Signage Software
15. Ayuda Media Systems
16. Signagelive Limited
17. Net Display Systems
18. ONELAN Limited
19. YCD Multimedia
20. Four Winds Interactive

Recent Developments:

14 December 2023 - JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, which began its OOH activities in Slovakia in 1990, announced that on December 14th it signed an agreement regarding the merger of its activity in Slovakia with Akzent Bigboard, the outdoor advertising subsidiary of JOJ Media House Group, the leading Media Group in Slovakia.

27 June 2023 - Clear Channel Outdoor, Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc., announced a new long-term 10-year contract with Austin-Bergstrom International Airport (AUS). The contract began April 1, 2023, and continues CCO's commitment to revolutionizing advertising and sponsorships at AUS, elevating the airport's status as a destination for brands to connect with travellers.

Regional Analysis

Over the course of the forecast period, North America is anticipated to lead the worldwide digital out-of-home market. The market's growth is attributed to the region's emerging nations, such the United States and Canada, rapidly urbanising, and to the growing usage of digital out-of-home advertising in commercial verticals. The ongoing growth of the regional market contributes to the acceleration of technological advancements as well as the emergence of smart cities. For instance, in February 2022, VIOOH Limited and outdoor advertising services provider JCDecaux launched programmatic digital out-of-home advertising at significant U.S. airports. The service will be accessible at airports in Massachusetts, Pennsylvania, Texas, and California.

[caption id="attachment_35208" align="aligncenter" width="709"] Digital OOH Market | Exactitude Consultancy[/caption]

Furthermore, during the projection period, the Asia Pacific region is anticipated to develop at the greatest CAGR. The reason for this is because developing countries with rising populations, such as China, India, and Japan, have larger consumer bases and can afford to spend more on digital out-of-home advertising. Furthermore, because out-of-home advertising is becoming more and more popular across a variety of industry verticals, it is projected that the market for digital out-of-home advertising will expand throughout the forecast period. The sector has also expanded in recent years because to the expanding infrastructure development in developing countries such as China and India.

Target Audience for Digital OOH Market

• Advertisers and Agencies
• Retailers
• Transportation Authorities
• Entertainment Venues
• Real Estate Developers
• Automotive Industry
• Telecom Companies
• Food and Beverage Brands
• Financial Institutions (BFSI)
• Government and Municipalities

Import & Export Data for Digital OOH Market

Exactitude consultancy provides import and export data for the recent years. It also offers insights on production and consumption volume of the product. Understanding the import and export data is pivotal for any player in the Digital OOH market. This knowledge equips businesses with strategic advantages, such as:

1. Identifying emerging markets with untapped potential.

2. Adapting supply chain strategies to optimize cost-efficiency and market responsiveness.

3. Navigating competition by assessing major players' trade dynamics.

Key insights

• Trade volume trends: our report dissects import and export data spanning the last five years to reveal crucial trends and growth patterns within the global Digital OOH market. This data-driven exploration empowers readers with a deep understanding of the market's trajectory.

• Market players: gain insights into the leading players driving the pet relaxant trade. From established giants to emerging contenders, our analysis highlights the key contributors to the import and export landscape.

• Geographical dynamics: delve into the geographical distribution of trade activities. Uncover which regions dominate exports and which ones hold the reins on imports, painting a comprehensive picture of the industry's global footprint.

• Product breakdown: by segmenting data based on Digital OOH types –– we provide a granular view of trade preferences and shifts, enabling businesses to align strategies with the evolving technological landscape.

Import and export data is crucial in reports as it offers insights into global market trends, identifies emerging opportunities, and informs supply chain management. By analyzing trade flows, businesses can make informed decisions, manage risks, and tailor strategies to changing demand. This data aids governments in policy formulation and trade negotiations, while investors use it to assess market potential. Moreover, import and export data contributes to economic indicators, influences product innovation, and promotes transparency in international trade, making it an essential component for comprehensive and informed analyses.

Segments Covered in the Digital OOH Market Report

Digital OOH Market by Format Type

• Billboard
• Transit
• Street Furniture
• Others

Digital OOH Market by Application

• Indoor
• Outdoor

Digital OOH Market by End User

• Automotive
• Personal Care and Households
• Entertainment
• Retail
• Food and Beverages
• Telecom
• BFSI
• Others

 Digital OOH Market by Region

• North America
• Europe
• Asia Pacific
• South America
• Middle East and Africa

Key Question Answered

• What is the expected growth rate of the Digital OOH market over the next 7 years?

• Who are the major players in the Digital OOH market and what is their market share?

• What are the end-user industries driving market demand and what is their outlook?

• What are the opportunities for growth in emerging markets such as Asia-pacific, the middle east, and Africa?

• How is the economic environment affecting the Digital OOH market, including factors such as interest rates, inflation, and exchange rates?

• What is the expected impact of government policies and regulations on the Digital OOH market?

• What is the current and forecasted size and growth rate of the Digital OOH market?

• What are the key drivers of growth in the Digital OOH market?

• Who are the major players in the market and what is their market share?

• What are the End Users and supply chain dynamics in the Digital OOH market?

• What are the technological advancements and innovations in the Digital OOH market and their impact on product development and growth?

• What are the regulatory considerations and their impact on the market?

• What are the challenges faced by players in the Digital OOH market and how are they addressing these challenges?

• What are the opportunities for growth and expansion in the Digital OOH market?

• What is the product offered and specifications of leading players in the market?

TABLE OF CONTENTS

1. INTRODUCTION
   
   
   
   1. MARKET DEFINITION
   
   
   2. MARKET SEGMENTATION
   
   
   3. RESEARCH TIMELINES
   
   
   4. ASSUMPTIONS AND LIMITATIONS
   
   
   
   


2. RESEARCH METHODOLOGY
   
   
   
   1. DATA MINING
      
      
      
      1. SECONDARY RESEARCH
      
      
      2. PRIMARY RESEARCH
      
      
      3. SUBJECT-MATTER EXPERTS’ ADVICE
      
      
      
      
   
   
   2. QUALITY CHECKS
      
      
      
      1. FINAL REVIEW
      
      
      
      
   
   
   3. DATA TRIANGULATION
      
      
      
      1. BOTTOM-UP APPROACH
      
      
      2. TOP-DOWN APPROACH
      
      
      3. RESEARCH FLOW
      
      
      
      
   
   
   4. DATA FORMAT TYPES
   
   
   
   


3. EXECUTIVE SUMMARY


4. MARKET OVERVIEW
   
   
   
   1. DIGITAL OOH MARKET OUTLOOK
      
      
      
      1. MARKET DRIVERS
      
      
      2. MARKET RESTRAINTS
      
      
      3. MARKET OPPORTUNITIES
      
      
      
      
   
   
   2. IMPACT OF COVID-19 ON DIGITAL OOH MARKET
   
   
   3. PORTER’S FIVE FORCES MODEL
      
      
      
      1. THREAT FROM NEW ENTRANTS
      
      
      2. THREAT FROM SUBSTITUTES
      
      
      3. BARGAINING POWER OF SUPPLIERS
      
      
      4. BARGAINING POWER OF CUSTOMERS
      
      
      5. DEGREE OF COMPETITION
      
      
      
      
   
   
   4. INDUSTRY VALUE CHAIN ANALYSIS
   
   
   
   


5. GLOBAL DIGITAL OOH MARKET BY FORMAT TYPE, 2020-2030, (USD BILLION) (THOUSAND UNITS)
   
   
   
   1. BILLBOARD
   
   
   2. TRANSIT
   
   
   3. STREET FURNITURE
   
   
   4. OTHERS
   
   
   
   


6. GLOBAL DIGITAL OOH MARKET BY APPLICATION, 2020-2030, (USD BILLION) (THOUSAND UNITS)
   
   
   
   1. INDOOR
   
   
   2. OUTDOOR
   
   
   
   


7. GLOBAL DIGITAL OOH MARKET BY END USER, 2020-2030, (USD BILLION) (THOUSAND UNITS)
   
   
   
   1. AUTOMOTIVE
   
   
   2. PERSONAL CARE AND HOUSEHOLDS
   
   
   3. ENTERTAINMENT
   
   
   4. RETAIL
   
   
   5. FOOD AND BEVERAGES
   
   
   6. TELECOM
   
   
   7. BFSI
   
   
   8. OTHERS
   
   
   
   


8. GLOBAL DIGITAL OOH MARKET BY REGION, 2020-2030, (USD BILLION) (THOUSAND UNITS)
   
   
   
   1. NORTH AMERICA
      
      
      
      1. US
      
      
      2. CANADA
      
      
      3. MEXICO
      
      
      
      
   
   
   2. SOUTH AMERICA
      
      
      
      1. BRAZIL
      
      
      2. ARGENTINA
      
      
      3. COLOMBIA
      
      
      4. REST OF SOUTH AMERICA
      
      
      
      
   
   
   3. EUROPE
      
      
      
      1. GERMANY
      
      
      2. UK
      
      
      3. FRANCE
      
      
      4. ITALY
      
      
      5. SPAIN
      
      
      6. RUSSIA
      
      
      7. REST OF EUROPE
      
      
      
      
   
   
   4. ASIA PACIFIC
      
      
      
      1. INDIA
      
      
      2. CHINA
      
      
      3. JAPAN
      
      
      4. SOUTH KOREA
      
      
      5. AUSTRALIA
      
      
      6. SOUTH-EAST ASIA
      
      
      7. REST OF ASIA PACIFIC
      
      
      
      
   
   
   5. MIDDLE EAST AND AFRICA
      
      
      
      1. UAE
      
      
      2. SAUDI ARABIA
      
      
      3. SOUTH AFRICA
      
      
      4. REST OF MIDDLE EAST AND AFRICA
      
      
      
      
   
   
   
   

9. COMPANY PROFILES*

(BUSINESS OVERVIEW, COMPANY SNAPSHOT, FORMATS OFFERED, RECENT DEVELOPMENTS)

1. JCDECAUX GROUP


2. CLEAR CHANNEL OUTDOOR HOLDINGS INC.


3. BROADSIGN INTERNATIONAL LLC


4. OUTFRONT MEDIA


5. DAKTRONICS INC.


6. TALON OUTDOOR LTD


7. OOH!MEDIA LIMITED


8. QMS MEDIA LIMITED


9. SEVENONE MEDIA GMBH


10. STROER SE & CO. KGAA


11. EXTERION MEDIA GROUP


12. THE TIMES GROUP


13. EYEMEDIA LLC


14. SCALA – DIGITAL SIGNAGE SOFTWARE


15. AYUDA MEDIA SYSTEMS


16. SIGNAGELIVE LIMITED


17. NET DISPLAY SYSTEMS


18. ONELAN LIMITED


19. YCD MULTIMEDIA


20. FOUR WINDS INTERACTIVE        *THE COMPANY LIST IS INDICATIVE

LIST OF TABLES

TABLE 1 GLOBAL DIGITAL OOH MARKET BY FORMAT TYPE (USD BILLION) 2020-2030

TABLE 2 GLOBAL DIGITAL OOH MARKET BY FORMAT TYPE (THOUSAND UNITS) 2020-2030

TABLE 3 GLOBAL DIGITAL OOH MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 4 GLOBAL DIGITAL OOH MARKET BY APPLICATION (THOUSAND UNITS) 2020-2030

TABLE 5 GLOBAL DIGITAL OOH MARKET BY END USER (USD BILLION) 2020-2030

TABLE 6 GLOBAL DIGITAL OOH MARKET BY END USER (THOUSAND UNITS) 2020-2030

TABLE 7 GLOBAL DIGITAL OOH MARKET BY REGION (USD BILLION) 2020-2030

TABLE 8 GLOBAL DIGITAL OOH MARKET BY REGION (THOUSAND UNITS) 2020-2030

TABLE 9 NORTH AMERICA DIGITAL OOH MARKET BY COUNTRY (USD BILLION) 2020-2030

TABLE 10 NORTH AMERICA DIGITAL OOH MARKET BY COUNTRY (THOUSAND UNITS) 2020-2030

TABLE 11 NORTH AMERICA DIGITAL OOH MARKET BY FORMAT TYPE (USD BILLION) 2020-2030

TABLE 12 NORTH AMERICA DIGITAL OOH MARKET BY FORMAT TYPE (THOUSAND UNITS) 2020-2030

TABLE 13 NORTH AMERICA DIGITAL OOH MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 14 NORTH AMERICA DIGITAL OOH MARKET BY APPLICATION (THOUSAND UNITS) 2020-2030

TABLE 15 NORTH AMERICA DIGITAL OOH MARKET BY END USER (USD BILLION) 2020-2030

TABLE 16 NORTH AMERICA DIGITAL OOH MARKET BY END USER (THOUSAND UNITS) 2020-2030

TABLE 17 US DIGITAL OOH MARKET BY FORMAT TYPE (USD BILLION) 2020-2030

TABLE 18 US DIGITAL OOH MARKET BY FORMAT TYPE (THOUSAND UNITS) 2020-2030

TABLE 19 US DIGITAL OOH MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 20 US DIGITAL OOH MARKET BY APPLICATION (THOUSAND UNITS) 2020-2030

TABLE 21 US DIGITAL OOH MARKET BY END USER (USD BILLION) 2020-2030

TABLE 22 US DIGITAL OOH MARKET BY END USER (THOUSAND UNITS) 2020-2030

TABLE 23 CANADA DIGITAL OOH MARKET BY FORMAT TYPE (USD BILLION) 2020-2030

TABLE 24 CANADA DIGITAL OOH MARKET BY FORMAT TYPE (THOUSAND UNITS) 2020-2030

TABLE 25 CANADA DIGITAL OOH MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 26 CANADA DIGITAL OOH MARKET BY APPLICATION (THOUSAND UNITS) 2020-2030

TABLE 27 CANADA DIGITAL OOH MARKET BY END USER (USD BILLION) 2020-2030

TABLE 28 CANADA DIGITAL OOH MARKET BY END USER (THOUSAND UNITS) 2020-2030

TABLE 29 MEXICO DIGITAL OOH MARKET BY FORMAT TYPE (USD BILLION) 2020-2030

TABLE 30 MEXICO DIGITAL OOH MARKET BY FORMAT TYPE (THOUSAND UNITS) 2020-2030

TABLE 31 MEXICO DIGITAL OOH MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 32 MEXICO DIGITAL OOH MARKET BY APPLICATION (THOUSAND UNITS) 2020-2030

TABLE 33 MEXICO DIGITAL OOH MARKET BY END USER (USD BILLION) 2020-2030

TABLE 34 MEXICO DIGITAL OOH MARKET BY END USER (THOUSAND UNITS) 2020-2030

TABLE 35 SOUTH AMERICA DIGITAL OOH MARKET BY COUNTRY (USD BILLION) 2020-2030

TABLE 36 SOUTH AMERICA DIGITAL OOH MARKET BY COUNTRY (THOUSAND UNITS) 2020-2030

TABLE 37 SOUTH AMERICA DIGITAL OOH MARKET BY FORMAT TYPE (USD BILLION) 2020-2030

TABLE 38 SOUTH AMERICA DIGITAL OOH MARKET BY FORMAT TYPE (THOUSAND UNITS) 2020-2030

TABLE 39 SOUTH AMERICA DIGITAL OOH MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 40 SOUTH AMERICA DIGITAL OOH MARKET BY APPLICATION (THOUSAND UNITS) 2020-2030

TABLE 41 SOUTH AMERICA DIGITAL OOH MARKET BY END USER (USD BILLION) 2020-2030

TABLE 42 SOUTH AMERICA DIGITAL OOH MARKET BY END USER (THOUSAND UNITS) 2020-2030

TABLE 43 BRAZIL DIGITAL OOH MARKET BY FORMAT TYPE (USD BILLION) 2020-2030

TABLE 44 BRAZIL DIGITAL OOH MARKET BY FORMAT TYPE (THOUSAND UNITS) 2020-2030

TABLE 45 BRAZIL DIGITAL OOH MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 46 BRAZIL DIGITAL OOH MARKET BY APPLICATION (THOUSAND UNITS) 2020-2030

TABLE 47 BRAZIL DIGITAL OOH MARKET BY END USER (USD BILLION) 2020-2030

TABLE 48 BRAZIL DIGITAL OOH MARKET BY END USER (THOUSAND UNITS) 2020-2030

TABLE 49 ARGENTINA DIGITAL OOH MARKET BY FORMAT TYPE (USD BILLION) 2020-2030

TABLE 50 ARGENTINA DIGITAL OOH MARKET BY FORMAT TYPE (THOUSAND UNITS) 2020-2030

TABLE 51 ARGENTINA DIGITAL OOH MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 52 ARGENTINA DIGITAL OOH MARKET BY APPLICATION (THOUSAND UNITS) 2020-2030

TABLE 53 ARGENTINA DIGITAL OOH MARKET BY END USER (USD BILLION) 2020-2030

TABLE 54 ARGENTINA DIGITAL OOH MARKET BY END USER (THOUSAND UNITS) 2020-2030

TABLE 55 COLOMBIA DIGITAL OOH MARKET BY FORMAT TYPE (USD BILLION) 2020-2030

TABLE 56 COLOMBIA DIGITAL OOH MARKET BY FORMAT TYPE (THOUSAND UNITS) 2020-2030

TABLE 57 COLOMBIA DIGITAL OOH MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 58 COLOMBIA DIGITAL OOH MARKET BY APPLICATION (THOUSAND UNITS) 2020-2030

TABLE 59 COLOMBIA DIGITAL OOH MARKET BY END USER (USD BILLION) 2020-2030

TABLE 60 COLOMBIA DIGITAL OOH MARKET BY END USER (THOUSAND UNITS) 2020-2030

TABLE 61 REST OF SOUTH AMERICA DIGITAL OOH MARKET BY FORMAT TYPE (USD BILLION) 2020-2030

TABLE 62 REST OF SOUTH AMERICA DIGITAL OOH MARKET BY FORMAT TYPE (THOUSAND UNITS) 2020-2030

TABLE 63 REST OF SOUTH AMERICA DIGITAL OOH MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 64 REST OF SOUTH AMERICA DIGITAL OOH MARKET BY APPLICATION (THOUSAND UNITS) 2020-2030

TABLE 65 REST OF SOUTH AMERICA DIGITAL OOH MARKET BY END USER (USD BILLION) 2020-2030

TABLE 66 REST OF SOUTH AMERICA DIGITAL OOH MARKET BY END USER (THOUSAND UNITS) 2020-2030

TABLE 67 ASIA-PACIFIC DIGITAL OOH MARKET BY COUNTRY (USD BILLION) 2020-2030

TABLE 68 ASIA-PACIFIC DIGITAL OOH MARKET BY COUNTRY (THOUSAND UNITS) 2020-2030

TABLE 69 ASIA-PACIFIC DIGITAL OOH MARKET BY FORMAT TYPE (USD BILLION) 2020-2030

TABLE 70 ASIA-PACIFIC DIGITAL OOH MARKET BY FORMAT TYPE (THOUSAND UNITS) 2020-2030

TABLE 71 ASIA-PACIFIC DIGITAL OOH MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 72 ASIA-PACIFIC DIGITAL OOH MARKET BY APPLICATION (THOUSAND UNITS) 2020-2030

TABLE 73 ASIA-PACIFIC DIGITAL OOH MARKET BY END USER (USD BILLION) 2020-2030

TABLE 74 ASIA-PACIFIC DIGITAL OOH MARKET BY END USER (THOUSAND UNITS) 2020-2030

TABLE 75 INDIA DIGITAL OOH MARKET BY FORMAT TYPE (USD BILLION) 2020-2030

TABLE 76 INDIA DIGITAL OOH MARKET BY FORMAT TYPE (THOUSAND UNITS) 2020-2030

TABLE 77 INDIA DIGITAL OOH MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 78 INDIA DIGITAL OOH MARKET BY APPLICATION (THOUSAND UNITS) 2020-2030

TABLE 79 INDIA DIGITAL OOH MARKET BY END USER (USD BILLION) 2020-2030

TABLE 80 INDIA DIGITAL OOH MARKET BY END USER (THOUSAND UNITS) 2020-2030

TABLE 81 CHINA DIGITAL OOH MARKET BY FORMAT TYPE (USD BILLION) 2020-2030

TABLE 82 CHINA DIGITAL OOH MARKET BY FORMAT TYPE (THOUSAND UNITS) 2020-2030

TABLE 83 CHINA DIGITAL OOH MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 84 CHINA DIGITAL OOH MARKET BY APPLICATION (THOUSAND UNITS) 2020-2030

TABLE 85 CHINA DIGITAL OOH MARKET BY END USER (USD BILLION) 2020-2030

TABLE 86 CHINA DIGITAL OOH MARKET BY END USER (THOUSAND UNITS) 2020-2030

TABLE 87 JAPAN DIGITAL OOH MARKET BY FORMAT TYPE (USD BILLION) 2020-2030

TABLE 88 JAPAN DIGITAL OOH MARKET BY FORMAT TYPE (THOUSAND UNITS) 2020-2030

TABLE 89 JAPAN DIGITAL OOH MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 90 JAPAN DIGITAL OOH MARKET BY APPLICATION (THOUSAND UNITS) 2020-2030

TABLE 91 JAPAN DIGITAL OOH MARKET BY END USER (USD BILLION) 2020-2030

TABLE 92 JAPAN DIGITAL OOH MARKET BY END USER (THOUSAND UNITS) 2020-2030

TABLE 93 SOUTH KOREA DIGITAL OOH MARKET BY FORMAT TYPE (USD BILLION) 2020-2030

TABLE 94 SOUTH KOREA DIGITAL OOH MARKET BY FORMAT TYPE (THOUSAND UNITS) 2020-2030

TABLE 95 SOUTH KOREA DIGITAL OOH MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 96 SOUTH KOREA DIGITAL OOH MARKET BY APPLICATION (THOUSAND UNITS) 2020-2030

TABLE 97 SOUTH KOREA DIGITAL OOH MARKET BY END USER (USD BILLION) 2020-2030

TABLE 98 SOUTH KOREA DIGITAL OOH MARKET BY END USER (THOUSAND UNITS) 2020-2030

TABLE 99 AUSTRALIA DIGITAL OOH MARKET BY FORMAT TYPE (USD BILLION) 2020-2030

TABLE 100 AUSTRALIA DIGITAL OOH MARKET BY FORMAT TYPE (THOUSAND UNITS) 2020-2030

TABLE 101 AUSTRALIA DIGITAL OOH MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 102 AUSTRALIA DIGITAL OOH MARKET BY APPLICATION (THOUSAND UNITS) 2020-2030

TABLE 103 AUSTRALIA DIGITAL OOH MARKET BY END USER (USD BILLION) 2020-2030

TABLE 104 AUSTRALIA DIGITAL OOH MARKET BY END USER (THOUSAND UNITS) 2020-2030

TABLE 105 SOUTH-EAST ASIA DIGITAL OOH MARKET BY FORMAT TYPE (USD BILLION) 2020-2030

TABLE 106 SOUTH-EAST ASIA DIGITAL OOH MARKET BY FORMAT TYPE (THOUSAND UNITS) 2020-2030

TABLE 107 SOUTH-EAST ASIA DIGITAL OOH MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 108 SOUTH-EAST ASIA DIGITAL OOH MARKET BY APPLICATION (THOUSAND UNITS) 2020-2030

TABLE 109 SOUTH-EAST ASIA DIGITAL OOH MARKET BY END USER (USD BILLION) 2020-2030

TABLE 110 SOUTH-EAST ASIA DIGITAL OOH MARKET BY END USER (THOUSAND UNITS) 2020-2030

TABLE 111 REST OF ASIA PACIFIC DIGITAL OOH MARKET BY FORMAT TYPE (USD BILLION) 2020-2030

TABLE 112 REST OF ASIA PACIFIC DIGITAL OOH MARKET BY FORMAT TYPE (THOUSAND UNITS) 2020-2030

TABLE 113 REST OF ASIA PACIFIC DIGITAL OOH MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 114 REST OF ASIA PACIFIC DIGITAL OOH MARKET BY APPLICATION (THOUSAND UNITS) 2020-2030

TABLE 115 REST OF ASIA PACIFIC DIGITAL OOH MARKET BY END USER (USD BILLION) 2020-2030

TABLE 116 REST OF ASIA PACIFIC DIGITAL OOH MARKET BY END USER (THOUSAND UNITS) 2020-2030

TABLE 117 EUROPE DIGITAL OOH MARKET BY COUNTRY (USD BILLION) 2020-2030

TABLE 118 EUROPE DIGITAL OOH MARKET BY COUNTRY (THOUSAND UNITS) 2020-2030

TABLE 119 EUROPE DIGITAL OOH MARKET BY FORMAT TYPE (USD BILLION) 2020-2030

TABLE 120 EUROPE DIGITAL OOH MARKET BY FORMAT TYPE (THOUSAND UNITS) 2020-2030

TABLE 121 EUROPE DIGITAL OOH MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 122 EUROPE DIGITAL OOH MARKET BY APPLICATION (THOUSAND UNITS) 2020-2030

TABLE 123 EUROPE DIGITAL OOH MARKET BY END USER (USD BILLION) 2020-2030

TABLE 124 EUROPE DIGITAL OOH MARKET BY END USER (THOUSAND UNITS) 2020-2030

TABLE 125 GERMANY DIGITAL OOH MARKET BY FORMAT TYPE (USD BILLION) 2020-2030

TABLE 126 GERMANY DIGITAL OOH MARKET BY FORMAT TYPE (THOUSAND UNITS) 2020-2030

TABLE 127 GERMANY DIGITAL OOH MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 128 GERMANY DIGITAL OOH MARKET BY APPLICATION (THOUSAND UNITS) 2020-2030

TABLE 129 GERMANY DIGITAL OOH MARKET BY END USER (USD BILLION) 2020-2030

TABLE 130 GERMANY DIGITAL OOH MARKET BY END USER (THOUSAND UNITS) 2020-2030

TABLE 131 UK DIGITAL OOH MARKET BY FORMAT TYPE (USD BILLION) 2020-2030

TABLE 132 UK DIGITAL OOH MARKET BY FORMAT TYPE (THOUSAND UNITS) 2020-2030

TABLE 133 UK DIGITAL OOH MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 134 UK DIGITAL OOH MARKET BY APPLICATION (THOUSAND UNITS) 2020-2030

TABLE 135 UK DIGITAL OOH MARKET BY END USER (USD BILLION) 2020-2030

TABLE 136 UK DIGITAL OOH MARKET BY END USER (THOUSAND UNITS) 2020-2030

TABLE 137 FRANCE DIGITAL OOH MARKET BY FORMAT TYPE (USD BILLION) 2020-2030

TABLE 138 FRANCE DIGITAL OOH MARKET BY FORMAT TYPE (THOUSAND UNITS) 2020-2030

TABLE 139 FRANCE DIGITAL OOH MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 140 FRANCE DIGITAL OOH MARKET BY APPLICATION (THOUSAND UNITS) 2020-2030

TABLE 141 FRANCE DIGITAL OOH MARKET BY END USER (USD BILLION) 2020-2030

TABLE 142 FRANCE DIGITAL OOH MARKET BY END USER (THOUSAND UNITS) 2020-2030

TABLE 143 ITALY DIGITAL OOH MARKET BY FORMAT TYPE (USD BILLION) 2020-2030

TABLE 144 ITALY DIGITAL OOH MARKET BY FORMAT TYPE (THOUSAND UNITS) 2020-2030

TABLE 145 ITALY DIGITAL OOH MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 146 ITALY DIGITAL OOH MARKET BY APPLICATION (THOUSAND UNITS) 2020-2030

TABLE 147 ITALY DIGITAL OOH MARKET BY END USER (USD BILLION) 2020-2030

TABLE 148 ITALY DIGITAL OOH MARKET BY END USER (THOUSAND UNITS) 2020-2030

TABLE 149 SPAIN DIGITAL OOH MARKET BY FORMAT TYPE (USD BILLION) 2020-2030

TABLE 150 SPAIN DIGITAL OOH MARKET BY FORMAT TYPE (THOUSAND UNITS) 2020-2030

TABLE 151 SPAIN DIGITAL OOH MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 152 SPAIN DIGITAL OOH MARKET BY APPLICATION (THOUSAND UNITS) 2020-2030

TABLE 153 SPAIN DIGITAL OOH MARKET BY END USER (USD BILLION) 2020-2030

TABLE 154 SPAIN DIGITAL OOH MARKET BY END USER (THOUSAND UNITS) 2020-2030

TABLE 155 RUSSIA DIGITAL OOH MARKET BY FORMAT TYPE (USD BILLION) 2020-2030

TABLE 156 RUSSIA DIGITAL OOH MARKET BY FORMAT TYPE (THOUSAND UNITS) 2020-2030

TABLE 157 RUSSIA DIGITAL OOH MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 158 RUSSIA DIGITAL OOH MARKET BY APPLICATION (THOUSAND UNITS) 2020-2030

TABLE 159 RUSSIA DIGITAL OOH MARKET BY END USER (USD BILLION) 2020-2030

TABLE 160 RUSSIA DIGITAL OOH MARKET BY END USER (THOUSAND UNITS) 2020-2030

TABLE 161 REST OF EUROPE DIGITAL OOH MARKET BY FORMAT TYPE (USD BILLION) 2020-2030

TABLE 162 REST OF EUROPE DIGITAL OOH MARKET BY FORMAT TYPE (THOUSAND UNITS) 2020-2030

TABLE 163 REST OF EUROPE DIGITAL OOH MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 164 REST OF EUROPE DIGITAL OOH MARKET BY APPLICATION (THOUSAND UNITS) 2020-2030

TABLE 165 REST OF EUROPE DIGITAL OOH MARKET BY END USER (USD BILLION) 2020-2030

TABLE 166 REST OF EUROPE DIGITAL OOH MARKET BY END USER (THOUSAND UNITS) 2020-2030

TABLE 167 MIDDLE EAST AND AFRICA DIGITAL OOH MARKET BY COUNTRY (USD BILLION) 2020-2030

TABLE 168 MIDDLE EAST AND AFRICA DIGITAL OOH MARKET BY COUNTRY (THOUSAND UNITS) 2020-2030

TABLE 169 MIDDLE EAST AND AFRICA DIGITAL OOH MARKET BY FORMAT TYPE (USD BILLION) 2020-2030

TABLE 170 MIDDLE EAST AND AFRICA DIGITAL OOH MARKET BY FORMAT TYPE (THOUSAND UNITS) 2020-2030

TABLE 171 MIDDLE EAST AND AFRICA DIGITAL OOH MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 172 MIDDLE EAST AND AFRICA DIGITAL OOH MARKET BY APPLICATION (THOUSAND UNITS) 2020-2030

TABLE 173 MIDDLE EAST AND AFRICA DIGITAL OOH MARKET BY END USER (USD BILLION) 2020-2030

TABLE 174 MIDDLE EAST AND AFRICA DIGITAL OOH MARKET BY END USER (THOUSAND UNITS) 2020-2030

TABLE 175 UAE DIGITAL OOH MARKET BY FORMAT TYPE (USD BILLION) 2020-2030

TABLE 176 UAE DIGITAL OOH MARKET BY FORMAT TYPE (THOUSAND UNITS) 2020-2030

TABLE 177 UAE DIGITAL OOH MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 178 UAE DIGITAL OOH MARKET BY APPLICATION (THOUSAND UNITS) 2020-2030

TABLE 179 UAE DIGITAL OOH MARKET BY END USER (USD BILLION) 2020-2030

TABLE 180 UAE DIGITAL OOH MARKET BY END USER (THOUSAND UNITS) 2020-2030

TABLE 181 SAUDI ARABIA DIGITAL OOH MARKET BY FORMAT TYPE (USD BILLION) 2020-2030

TABLE 182 SAUDI ARABIA DIGITAL OOH MARKET BY FORMAT TYPE (THOUSAND UNITS) 2020-2030

TABLE 183 SAUDI ARABIA DIGITAL OOH MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 184 SAUDI ARABIA DIGITAL OOH MARKET BY APPLICATION (THOUSAND UNITS) 2020-2030

TABLE 185 SAUDI ARABIA DIGITAL OOH MARKET BY END USER (USD BILLION) 2020-2030

TABLE 186 SAUDI ARABIA DIGITAL OOH MARKET BY END USER (THOUSAND UNITS) 2020-2030

TABLE 187 SOUTH AFRICA DIGITAL OOH MARKET BY FORMAT TYPE (USD BILLION) 2020-2030

TABLE 188 SOUTH AFRICA DIGITAL OOH MARKET BY FORMAT TYPE (THOUSAND UNITS) 2020-2030

TABLE 189 SOUTH AFRICA DIGITAL OOH MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 190 SOUTH AFRICA DIGITAL OOH MARKET BY APPLICATION (THOUSAND UNITS) 2020-2030

TABLE 191 SOUTH AFRICA DIGITAL OOH MARKET BY END USER (USD BILLION) 2020-2030

TABLE 192 SOUTH AFRICA DIGITAL OOH MARKET BY END USER (THOUSAND UNITS) 2020-2030

TABLE 193 REST OF MIDDLE EAST AND AFRICA DIGITAL OOH MARKET BY FORMAT TYPE (USD BILLION) 2020-2030

TABLE 194 REST OF MIDDLE EAST AND AFRICA DIGITAL OOH MARKET BY FORMAT TYPE (THOUSAND UNITS) 2020-2030

TABLE 195 REST OF MIDDLE EAST AND AFRICA DIGITAL OOH MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 196 REST OF MIDDLE EAST AND AFRICA DIGITAL OOH MARKET BY APPLICATION (THOUSAND UNITS) 2020-2030

TABLE 197 REST OF MIDDLE EAST AND AFRICA DIGITAL OOH MARKET BY END USER (USD BILLION) 2020-2030

TABLE 198 REST OF MIDDLE EAST AND AFRICA DIGITAL OOH MARKET BY END USER (THOUSAND UNITS) 2020-2030

 

LIST OF FIGURES

FIGURE 1 MARKET DYNAMICS

FIGURE 2 MARKET SEGMENTATION

FIGURE 3 REPORT TIMELINES: YEARS CONSIDERED

FIGURE 4 DATA TRIANGULATION

FIGURE 5 BOTTOM-UP APPROACH

FIGURE 6 TOP-DOWN APPROACH

FIGURE 7 RESEARCH FLOW

FIGURE 8 GLOBAL DIGITAL OOH MARKET BY FORMAT TYPE USD BILLION, 2020-2030

FIGURE 9 GLOBAL DIGITAL OOH MARKET BY APPLICATION USD BILLION, 2020-2030

FIGURE 10 GLOBAL DIGITAL OOH MARKET BY END USER, USD BILLION, 2020-2030

FIGURE 11 GLOBAL DIGITAL OOH MARKET BY REGION, USD BILLION, 2020-2030

FIGURE 12 PORTER’S FIVE FORCES MODEL

FIGURE 13 GLOBAL DIGITAL OOH MARKET BY FORMAT TYPE USD BILLION, 2022

FIGURE 14 GLOBAL DIGITAL OOH MARKET BY APPLICATION, USD BILLION, 2022

FIGURE 15 GLOBAL DIGITAL OOH MARKET BY END USER, USD BILLION, 2022

FIGURE 16 GLOBAL DIGITAL OOH MARKET BY REGION, USD BILLION, 2022

FIGURE 17 MARKET SHARE ANALYSIS

FIGURE 18 JCDECAUX GROUP: COMPANY SNAPSHOT

FIGURE 19 CLEAR CHANNEL OUTDOOR HOLDINGS INC.: COMPANY SNAPSHOT

FIGURE 20 BROADSIGN INTERNATIONAL LLC: COMPANY SNAPSHOT

FIGURE 21 OUTFRONT MEDIA: COMPANY SNAPSHOT

FIGURE 22 DAKTRONICS INC.: COMPANY SNAPSHOT

FIGURE 23 TALON OUTDOOR LTD: COMPANY SNAPSHOT

FIGURE 24 OOH! MEDIA LIMITED: COMPANY SNAPSHOT

FIGURE 25 QMS MEDIA LIMITED: COMPANY SNAPSHOT

FIGURE 26 SEVENONE MEDIA GMBH: COMPANY SNAPSHOT

FIGURE 27 STROER SE & CO. KGAA: COMPANY SNAPSHOT

FIGURE 28 EXTERION MEDIA GROUP: COMPANY SNAPSHOT

FIGURE 29 THE TIMES GROUP: COMPANY SNAPSHOT

FIGURE 30 EYEMEDIA LLC: COMPANY SNAPSHOT

FIGURE 31 SCALA – DIGITAL SIGNAGE SOFTWARE: COMPANY SNAPSHOT

FIGURE 32 AYUDA MEDIA SYSTEMS: COMPANY SNAPSHOT

FIGURE 33 SIGNAGELIVE LIMITED: COMPANY SNAPSHOT

FIGURE 34 NET DISPLAY SYSTEMS: COMPANY SNAPSHOT

FIGURE 35 ONELAN LIMITED: COMPANY SNAPSHOT

FIGURE 36 YCD MULTIMEDIA: COMPANY SNAPSHOT

FIGURE 37 FOUR WINDS INTERACTIVE: COMPANY SNAPSHOT