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Ready-to-Drink Beauty Beverage Market

Jul 2024

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Análisis del tamaño, la participación y las tendencias del mercado de bebidas de belleza listas para beber por tipo (bebidas funcionales, bebidas de colágeno, bebidas a base de plantas o hierbas, bebidas probióticas, bebidas con aminoácidos) por aplicación (salud de la piel, salud del cabello, salud de las uñas, belleza y bienestar) 2024-20

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Descripción general del mercado de bebidas de belleza listas para beber


El mercado de bebidas de belleza listas para beber está experimentando un crecimiento significativo, con un tamaño de mercado valorado en USD 1.800 millones en 2023 y proyectado para alcanzar los USD 3.330 millones para 2032, a una tasa de crecimiento anual compuesta (CAGR) del 8,5% durante el período de pronóstico de 2024 a 2032.


Las bebidas de belleza listas para beber (RTD) combinan la comodidad con la promesa de realzar la belleza, apelando a las preferencias de los consumidores contemporáneos por productos que favorezcan tanto el bienestar como la estética. Estas bebidas están formuladas con una mezcla de vitaminas, minerales, antioxidantes y otras sustancias esenciales que supuestamente mejoran la salud y la apariencia de la piel, el cabello y las uñas. La creciente conciencia y popularidad de las bebidas de belleza se debe en gran medida a la influencia de los influencers y celebridades de las redes sociales, que abogan por los beneficios de estos productos .


Un sector emergente en el sector de la salud y el bienestar es el mercado de las bebidas de belleza listas para beber (RTD). Estas bebidas están diseñadas para aumentar la hidratación, la elasticidad y el aspecto general de la piel. Son una excelente manera de potenciar la belleza desde el interior. Por lo general, contienen componentes que son bien conocidos por mejorar la salud de la piel y el cabello, como el colágeno, las vitaminas, los antioxidantes y los extractos de hierbas.


Alcance del informe de mercado de bebidas de belleza listas para beber:




























































ATRIBUTODETALLES
Valor del tamaño del mercado en 2023USD 1.8 mil millones
Previsión de ingresos en 2032USD 3.33 mil millones
Tasa de crecimiento CAGRCAGR del 8,5% entre 2024 y 2032
Año histórico2019 a 2023
Unidades cuantitativasRepresentación de ingresos en miles de millones de dólares, volumen (MT) y CAGR de 2024 a 2032
Año de pronóstico2024-2032
Cobertura del informeLa previsión de ingresos, la posición de la empresa, la estructura competitiva del mercado, las perspectivas de crecimiento y las tendencias.
Por tipo

  • Bebidas funcionales

  • Bebidas de colágeno

  • Bebidas a base de plantas y hierbas

  • Bebidas probióticas

  • Bebidas de aminoácidos


Por aplicación

  • Salud de la piel

  • Salud del cabello

  • Salud de las uñas

  • Belleza Bienestar


Ámbito regional

  • América del norte

  • Europa

  • Asia Pacífico

  • América Latina

  • Oriente Medio y África


Ámbito de aplicación del paísEstados Unidos, Canadá, Alemania, Reino Unido, Francia, China, Japón, India, Brasil, Argentina, países del CCG y Sudáfrica
Actores claveSocios de consumo de DSG (Nutrova), Nestlé (Vital Proteins), Shiseido, Life Vantage (TrueScience), Forever Beaumore, Tru Beauty Seltzer, Vitapod, Skin Woof London y Pretty Tasty
Alcance de personalizaciónReports can be customized for free when the report is purchased and the regional and segment scopes are changed with specific geographic environment of competition.

Frequently Asked Questions

How big is the Ready-to-Drink Beauty Beverage Market Size?

The Ready-to-Drink Beauty Beverage Market Size is valued at USD 1.8 Bn in 2023 and is predicted to reach USD 3.33 Bn by 2032.

What is the Ready-to-Drink Beauty Beverage Market Growth?

The Ready-to-Drink Beauty Beverage Market is expected to grow at a CAGR of 8.5% during the forecast period from 2024 to 2032.

Who are the key players in the Ready-to-Drink Beauty Beverage Market?

Key players in the market include Forever Beaumore, Tru Beauty Seltzer, Vitapod, Skin Woof London, Pretty Tasty, Revive Collagen, SUPERSONIC, Bed Babe, Dose & Co., and Isagenix.

Segmentation Analysis

Collagen Segment

The collagen segment is a major contributor to the RTD beauty beverage market, expected to hold a significant global market share in 2023. Consumers prefer collagen-infused beverages for their skin health benefits, including reducing signs of aging and enhancing collagen production. Collagen, a key ingredient in these beverages, helps maintain skin elasticity and moisture.

Powdered Segment

The powdered segment is witnessing rapid growth, dominating the market due to its longer shelf life and cost-effectiveness. Powdered RTD beauty beverages offer consumers the flexibility to customize their drinks by mixing the powder with water or other beverages, catering to individual taste preferences.

Market Dynamics

Key Drivers Several factors contribute to the growing popularity of RTD beauty drinks:
  1. Convenience and Efficacy: Modern consumers seek products that are easy to use and promise quick results. RTD beauty beverages meet this demand by providing a convenient way to consume essential nutrients that support beauty and health.

  2. Influencer and Celebrity Endorsements: The role of social media influencers and celebrities in promoting beauty beverages cannot be understated. Their endorsements significantly boost product awareness and adoption among consumers.

  3. Appealing Packaging and Ingredients: Attractive packaging and the inclusion of ingredients known for their skin benefits, such as collagen and antioxidants, make these beverages more appealing to consumers.

  4. Effective Marketing Strategies: Successful marketing initiatives on social media platforms highlight the benefits of these beverages, driving consumer interest and demand.
  5. Health and Wellness Trends: The growing consumer awareness of the importance of internal health for external beauty has boosted the market. Functional ingredients in these beverages are promoted for their benefits to skincare, hair health, and overall wellness.

Market Challenges: Despite the positive growth outlook, the RTD beauty beverage market faces several challenges:
  1. Regulatory Compliance: Navigating complex regulations and ensuring product safety and efficacy can be challenging, particularly with claims related to health and beauty.

  2. Market Saturation: Increasing number of brands and products can lead to intense competition and difficulty in differentiating offerings.

  3. Consumer Skepticism: Potential customers may be skeptical about the efficacy of beauty beverages and the scientific support behind their claims.

  4. High Costs: The cost of high-quality ingredients and production can be significant, impacting pricing and profitability.

  5. Supply Chain Issues: Sourcing quality ingredients and managing production logistics can be challenging, especially with fluctuating raw material costs.

  6. Changing Consumer Preferences: Rapid shifts in consumer preferences and trends require companies to continuously innovate and adapt.

  7. Marketing and Education: Effectively educating consumers about the benefits and value of RTD beauty beverages can be a challenge.

  8. Shelf Life and Stability: Ensuring that beverages maintain their efficacy and quality throughout their shelf life requires advanced formulations and packaging.

Competitive Landscape Key Players: The RTD beauty beverage market is highly competitive, with several key players contributing to its growth. Major companies in the market include:
  • DSG Consumer Partners (Nutrova)
  • Nestle (Vital Proteins)
  • Shiseido
  • Life Vantage (TrueScience)
  • Forever Beaumore
  • Tru Beauty Seltzer
  • Vitapod
  • Skin Woof London
  • Pretty Tasty
  • Revive Collagen
  • SUPERSONIC
  • Bed Babe
  • Dose & Co.
  • Isagenix

These companies focus on product innovation, strategic partnerships, and extensive marketing campaigns to strengthen their market position.

Recent Developments

In January 2024, Pretty Tasty introduced its inaugural range of ready-to-drink collagen tea, named Pretty Tasty Collagen Tea. This product is crafted with premium collagen peptides, offering a refreshing and well-formulated beverage that provides the scientifically proven benefits of collagen in a delightful, naturally flavoured tea.

Regional Analysis

North America

North America holds a significant revenue share in the RTD beauty beverage market. The region's high demand for nutritious food and shifting consumer priorities drive market growth. The presence of major market players and extensive marketing campaigns also contribute to the market's dominance in this region.

Europe

Europe is expected to grow rapidly in the global RTD beauty beverage market. Factors such as rapid urbanization, busy lifestyles, and rising disposable incomes contribute to the market's expansion in this region.

Segments Covered

The RTD beauty beverage market is segmented based on ingredients, flavors, forms, and distribution channels. By Type:
  • Functional Beverages
  • Collagen Drinks
  • Herbal/Plant-Based Drinks
  • Probiotic Drinks
  • Amino Acid Drinks
By Application:
  • Skin Health
  • Hair Health
  • Nail Health
  • Beauty Wellness
By End User:
  • Women
  • Men
  • Age Groups (Young Adults, Adults, Seniors)
By Region North America
  • The US
  • Canada
  • Mexico
Europe
  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • Rest of Europe
Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • South East Asia
  • Rest of Asia Pacific
Latin America
  • Brazil
  • Argentina
  • Rest of Latin America
Middle East & Africa
  • GCC Countries
  • South Africa
  • Rest of the Middle East and Africa

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