El mercado de bebidas de belleza listas para beber está experimentando un crecimiento significativo, con un tamaño de mercado valorado en USD 1.800 millones en 2023 y proyectado para alcanzar los USD 3.330 millones para 2032, a una tasa de crecimiento anual compuesta (CAGR) del 8,5% durante el período de pronóstico de 2024 a 2032.
Las bebidas de belleza listas para beber (RTD) combinan la comodidad con la promesa de realzar la belleza, apelando a las preferencias de los consumidores contemporáneos por productos que favorezcan tanto el bienestar como la estética. Estas bebidas están formuladas con una mezcla de vitaminas, minerales, antioxidantes y otras sustancias esenciales que supuestamente mejoran la salud y la apariencia de la piel, el cabello y las uñas. La creciente conciencia y popularidad de las bebidas de belleza se debe en gran medida a la influencia de los influencers y celebridades de las redes sociales, que abogan por los beneficios de estos productos .
Un sector emergente en el sector de la salud y el bienestar es el mercado de las bebidas de belleza listas para beber (RTD). Estas bebidas están diseñadas para aumentar la hidratación, la elasticidad y el aspecto general de la piel. Son una excelente manera de potenciar la belleza desde el interior. Por lo general, contienen componentes que son bien conocidos por mejorar la salud de la piel y el cabello, como el colágeno, las vitaminas, los antioxidantes y los extractos de hierbas.
ATRIBUTO | DETALLES |
Valor del tamaño del mercado en 2023 | USD 1.8 mil millones |
Previsión de ingresos en 2032 | USD 3.33 mil millones |
Tasa de crecimiento CAGR | CAGR del 8,5% entre 2024 y 2032 |
Año histórico | 2019 a 2023 |
Unidades cuantitativas | Representación de ingresos en miles de millones de dólares, volumen (MT) y CAGR de 2024 a 2032 |
Año de pronóstico | 2024-2032 |
Cobertura del informe | La previsión de ingresos, la posición de la empresa, la estructura competitiva del mercado, las perspectivas de crecimiento y las tendencias. |
Por tipo |
|
Por aplicación |
|
Ámbito regional |
|
Ámbito de aplicación del país | Estados Unidos, Canadá, Alemania, Reino Unido, Francia, China, Japón, India, Brasil, Argentina, países del CCG y Sudáfrica |
Actores clave | Socios de consumo de DSG (Nutrova), Nestlé (Vital Proteins), Shiseido, Life Vantage (TrueScience), Forever Beaumore, Tru Beauty Seltzer, Vitapod, Skin Woof London y Pretty Tasty |
Alcance de personalización | Reports can be customized for free when the report is purchased and the regional and segment scopes are changed with specific geographic environment of competition. |
The Ready-to-Drink Beauty Beverage Market Size is valued at USD 1.8 Bn in 2023 and is predicted to reach USD 3.33 Bn by 2032.
The Ready-to-Drink Beauty Beverage Market is expected to grow at a CAGR of 8.5% during the forecast period from 2024 to 2032.
Key players in the market include Forever Beaumore, Tru Beauty Seltzer, Vitapod, Skin Woof London, Pretty Tasty, Revive Collagen, SUPERSONIC, Bed Babe, Dose & Co., and Isagenix.
The collagen segment is a major contributor to the RTD beauty beverage market, expected to hold a significant global market share in 2023. Consumers prefer collagen-infused beverages for their skin health benefits, including reducing signs of aging and enhancing collagen production. Collagen, a key ingredient in these beverages, helps maintain skin elasticity and moisture.
Powdered SegmentThe powdered segment is witnessing rapid growth, dominating the market due to its longer shelf life and cost-effectiveness. Powdered RTD beauty beverages offer consumers the flexibility to customize their drinks by mixing the powder with water or other beverages, catering to individual taste preferences.
Convenience and Efficacy: Modern consumers seek products that are easy to use and promise quick results. RTD beauty beverages meet this demand by providing a convenient way to consume essential nutrients that support beauty and health.
Influencer and Celebrity Endorsements: The role of social media influencers and celebrities in promoting beauty beverages cannot be understated. Their endorsements significantly boost product awareness and adoption among consumers.
Appealing Packaging and Ingredients: Attractive packaging and the inclusion of ingredients known for their skin benefits, such as collagen and antioxidants, make these beverages more appealing to consumers.
Health and Wellness Trends: The growing consumer awareness of the importance of internal health for external beauty has boosted the market. Functional ingredients in these beverages are promoted for their benefits to skincare, hair health, and overall wellness.
Regulatory Compliance: Navigating complex regulations and ensuring product safety and efficacy can be challenging, particularly with claims related to health and beauty.
Market Saturation: Increasing number of brands and products can lead to intense competition and difficulty in differentiating offerings.
Consumer Skepticism: Potential customers may be skeptical about the efficacy of beauty beverages and the scientific support behind their claims.
High Costs: The cost of high-quality ingredients and production can be significant, impacting pricing and profitability.
Supply Chain Issues: Sourcing quality ingredients and managing production logistics can be challenging, especially with fluctuating raw material costs.
Changing Consumer Preferences: Rapid shifts in consumer preferences and trends require companies to continuously innovate and adapt.
Marketing and Education: Effectively educating consumers about the benefits and value of RTD beauty beverages can be a challenge.
Shelf Life and Stability: Ensuring that beverages maintain their efficacy and quality throughout their shelf life requires advanced formulations and packaging.
These companies focus on product innovation, strategic partnerships, and extensive marketing campaigns to strengthen their market position.
Recent DevelopmentsIn January 2024, Pretty Tasty introduced its inaugural range of ready-to-drink collagen tea, named Pretty Tasty Collagen Tea. This product is crafted with premium collagen peptides, offering a refreshing and well-formulated beverage that provides the scientifically proven benefits of collagen in a delightful, naturally flavoured tea.
North America holds a significant revenue share in the RTD beauty beverage market. The region's high demand for nutritious food and shifting consumer priorities drive market growth. The presence of major market players and extensive marketing campaigns also contribute to the market's dominance in this region.
EuropeEurope is expected to grow rapidly in the global RTD beauty beverage market. Factors such as rapid urbanization, busy lifestyles, and rising disposable incomes contribute to the market's expansion in this region.
Want to know more about the report or any specific requirement?
We asked them to research ‘ Equipment market’ all over the world, and their whole arrangement was helpful to us. thehealthanalytics.com insightful analysis and reports contributed to our current analysis and in creating a future strategy. Besides, the te
We asked them to research ‘Equipment market’ all over the world, and their whole arrangement was helpful to us. thehealthanalytics.com insightful analysis and reports contributed to our current analysis and in creating a future strategy. Besides, the te
Our Report’s database covers almost all topics of all regions over the Globe.
Tie ups with top publishers around the globe.
Complete pre and post sales support.
Complete secure payment process.