Le marché mondial de l'écotourisme devrait passer de 292,30 milliards USD en 2023 à 836,13 milliards USD en 2030, à un TCAC de 16,2 % au cours de la période de prévision.
L’un des aspects importants de l’écotourisme est l’importance qu’il accorde à la protection et à la conservation de l’environnement naturel. Ce type de voyage relève du tourisme durable, qui vise à réduire les effets néfastes sur l’environnement. Le tourisme dans des endroits isolés et préservés où la flore, la faune et l’héritage culturel locaux sont les principaux attraits est connu sous le nom d’écotourisme. L’écotourisme est un style de voyage qui met fortement l’accent sur la protection de l’environnement. Ce type de voyage est inclus dans la catégorie du tourisme durable, qui vise à avoir une influence négative aussi minimale que possible sur l’environnement. L’écotourisme comprend des choses comme les séjours chez l’habitant, les parcs nationaux, les sanctuaires animaliers et les éco-tours. Le secteur de l’écotourisme connaît une croissance rapide et est déjà considéré comme l’une des industries touristiques mondiales les plus importantes.
L'écotourisme consiste à voyager dans une région isolée et préservée où les principaux attraits sont la faune, la culture et les coutumes locales. La popularité des voyages et du tourisme dans des endroits distinctifs a augmenté à l'échelle mondiale. Les voyages vers des éco-destinations inhabituelles sont de plus en plus populaires au Népal, au Kenya, en Islande et à Palau. La croissance de l'industrie de l'écotourisme est attribuée à une sensibilisation accrue à la conservation de l'environnement, à des forfaits de vacances attrayants, au développement durable et à des prix abordables. La conservation des écosystèmes est obtenue grâce à des voyages durables dans des zones naturelles. Ces qualités sont liées à l'expansion du marché et à des possibilités importantes pour les agences de voyages et les opérateurs touristiques du monde entier, et elles offrent des avantages financiers aux hôtes locaux.
Additionally, ecotourism supports local well-being, interpretation, and education in addition to the preservation of natural areas. It is backed by a global network of people and organizations committed to teaching tourists and travel industry professionals about environmental challenges. It benefits both private and local enterprises and offers efficient and affordable incentives for boosting bio-cultural diversity. It is currently overtaking conventional mass tourism due to the growing travel and tourism business. One kind of tourism that emphasizes protecting and maintaining the environment is called ecotourism. It is a component of the sustainable tourism concept, which seeks to minimize adverse effects on the environment.
ATTRIBUTE | DETAILS |
Study period | 2020-2030 |
Base year | 2022 |
Estimated year | 2023 |
Forecasted year | 2023-2030 |
Historical period | 2019-2021 |
Unit | Value (USD Billion) |
Segmentation | By Type of Traveler, By Age Group, By Sales Channel, and By Region |
By Type of Traveler |
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By Age Group |
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By Sales Channel |
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By Region |
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The global ecotourism market is anticipated to grow from USD 292.30 Billion in 2023 to USD 836.13 Billion by 2030, at a CAGR of 16.2% during the forecast period.
Asia Pacific accounted for the largest market in the Ecotourism market. Asia Pacifc accounted for 35% market share of the global market value.
Intrepid Travel, G Adventures, Natural Habitat Adventures, Lindblad Expeditions, World Expeditions, Adventure Alternative, Wilderness Safaris, Ecoventura, National Geographic Expeditions, TUI Group, Airbnb, Marriott International, The International Ecotourism Society, Sustainable Travel International, Rainforest Expeditions, Green Global Travel, Earthwatch Institute, African Wildlife Foundation, Travel Leaders Group LLC, Aracari Travel
Carbon Offsetting: Consumers are becoming more conscious of the carbon footprint of their travel choices and are looking for ways to offset their emissions. Many ecotourism companies offer carbon offsetting programs that allow travelers to invest in projects that reduce greenhouse gases, such as tree planting or renewable energy initiatives.
The solo and group traveler segments of the global ecotourism market are based on the kind of traveler. The lone traveler sector is expected to increase at a greater CAGR throughout the projected period, however the group traveler segment currently has the largest market share. In 2022, the group segment accounted for more than 80% of the revenue share. The rise in popularity of group travel, the creation of different travel groups on social media platforms, and the increase in the number of young eco-tourists are the key factors driving the expansion. Furthermore, in recent years, young travelers’ groups have demonstrated extraordinary endurance when it comes to group travel. To draw in several group travelers, tour operators worldwide are providing a range of vacation packages that incorporate different group activities. This has raised the bar even higher.
From 2023 to 2030, solo travel is projected to increase at a CAGR of 16.9%. Over the past ten years, the number of people wanting to travel alone has increased dramatically as more people seek to embrace their independence and have immersive travel experiences. In a Booking.com poll, American women led the way in the frequency of their solo vacations, with 72% of them going it alone. Tour operators and holiday companies have even begun to specialize in serving lone travelers due to the growing popularity of solo travel.
[caption id="attachment_35226" align="aligncenter" width="750"]The ecotourism market is divided into three age groups: Generation X, Generation Y, and Generation Z. The largest market stakeholder, Generation Y, was estimated to be worth USD 86,493 million in 2021. There are many visitors from Generation Y. Members of Generation Y travel. They are looking for amusement and culture. Young individuals who like to travel prefer to visit historical nations for brief visits. In addition, Generation Y has a strong interest in travelling to developing nations, which positively influences market study. By 2030, the worldwide market for Generation Y is expected to produce USD 3,01,899 million and expand at a 14.9% compound annual growth rate. The Generation X market was estimated to be worth USD 40,321 million in 2021 and is projected to bring in USD 1,27,039 million in 2030 with a CAGR of 13.6%.
Gen X enjoys travelling, taking adventurous trips, and seeing different cultures. One common reason for travelling is to unwind. With a 16.0% compound annual growth rate, the Generation Z market, which was valued at USD 22,646 million in 2021, is projected to produce USD 86,120 million in 2030. Gen Z travelers is frugal and looks for interesting destinations. The members of Generation Z are tech-savvy and heavy internet users. They are encouraged to travel by social networks. Travelers from Generation Z seek out interesting social encounters. It is anticipated that these elements would propel market expansion.
[caption id="attachment_35228" align="aligncenter" width="750"]Driver
The rise in awareness regarding outdoor recreational activities and increased interest of individuals in sustainable tourism will fuel the market growth.
The market for sustainable tourism and outdoor recreation is expanding significantly due to increased consumer interest and awareness. People are favouring outdoor leisure activities that emphasize a connection with nature more and more as they become more aware of environmental challenges. This mentality change is consistent with sustainable tourism, which promotes eco-friendly and ethical travel experiences. There is a growing desire for travel places that include eco-friendly excursions, hiking, and bird viewing. People are starting to place a higher value on activities that promote communal well-being and environmental protection in addition to being enjoyable. This trend is encouraging the growth of a variety of products in the market, such as guided tours that highlight conservation initiatives and eco-friendly lodging. The market growth is further propelled by a desire for authentic and immersive experiences that promote a sense of responsibility towards the environment, indicating a positive trajectory for the future of sustainable and outdoor recreational tourism.
RestraintLimited support infrastructure at ecotourism sites, such as insufficient air, train, or road access is a crucial barrier to the growth of ecotourism.
One major barrier to the expansion of ecotourism is the poor support infrastructure at ecotourism destinations, which is characterized by restricted air, train, or road access. Numerous locations for ecotourism are located in isolated or environmentally delicate areas with inadequate transportation infrastructure. This restriction makes the area less accessible to prospective guests and makes it more difficult to transfer supplies and dispose of rubbish efficiently. The lack of easily accessible travel choices may deter visitors, so restricting the economic potential of these environmentally significant locations. Local communities are also strained by inadequate infrastructure, which makes it difficult for them to host and serve tourists' demands. Strategic investments in enhancing support infrastructure and transportation networks are imperative to get over this obstacle and guarantee that ecotourism destinations can thrive sustainably while preserving their unique natural attributes.
Opportunities
Opportunities for expansion in the ecotourism business are presented by people's rising inclination towards ecotravel as a means of seeing various cultures and ways of living to break up the monotony of everyday life.
Growth in the ecotourism industry is directly related to people's increasing preference for ecotravel as a novel way to encounter different cultures and ways of living, offering a pleasant diversion from the routine of daily life. People's demand for genuine and meaningful travel experiences is growing, and ecotourism is appealing since it provides a unique perspective on local populations and ecosystems. This tendency is consistent with a larger movement in favor of sustainable and ethical travel, as more and more tourists want to reduce their environmental footprints while engaging in enlightening cultural experiences. By crafting experiences that go beyond standard tourism and place an emphasis on community participation, conservation activities, and a better understanding of the natural world, the ecotourism industry may take advantage of this tendency.
Sustainable Accommodations: Travelers are increasingly seeking eco-friendly lodging options that minimize their environmental impact. This includes everything from eco-lodges built with recycled materials and powered by renewable energy to glamping in yurts or treehouses.
Carbon Offsetting: Consumers are becoming more conscious of the carbon footprint of their travel choices and are looking for ways to offset their emissions. Many ecotourism companies offer carbon offsetting programs that allow travelers to invest in projects that reduce greenhouse gases, such as tree planting or renewable energy initiatives.
Community-Based Tourism: Travelers are seeking more authentic experiences that connect them with local communities and cultures. Community-based tourism initiatives, which involve local residents in the planning and operation of tourism businesses, are becoming increasingly popular. This not only benefits the local economy but also helps to preserve traditional cultures and ways of life.
Wildlife Conservation: Ecotourism can play a vital role in supporting wildlife conservation efforts. Travelers are increasingly interested in experiences that contribute to the protection of endangered species and their habitats. This could involve volunteering at wildlife sanctuaries, participating in ecotourism safaris, or simply choosing destinations that are committed to sustainable wildlife management.
Green Transportation: Travelers are opting for more sustainable modes of transportation, such as bicycles, electric vehicles, and even sailing ships. This not only reduces emissions but also allows travelers to experience destinations at a slower pace and appreciate the natural beauty around them.
The competitive landscape of the ecotourism market was dynamic, with several prominent companies competing to provide innovative and advanced ecotourism.
Recent Developments:
19 June 2023 - Airbnb partnered with the Ministry in its vision to promote inbound tourism as a part of its Visit India 2023 initiative. Under the MoU, Airbnb will launch a dedicated 'Soul of India' microsite for the global audience showcasing India’s rich culture and built heritage.
30 May 2022 - Marriott International has signed a partnership agreement with Ant Group to enhance its digital operations in the Chinese market by providing Alipay members with various benefits when they sign up for the Marriott Bonvoy Rewards Program, Marriott’s signature loyalty program. Marriott International will deliver more membership benefits with upgrades on products and services to further improve the consumer experience under its strong brand portfolio.
By 2022, Asia Pacific is expected to have the most market share, at 35%. A significant portion of the outbound passenger market from the Asia-Pacific region may be attributed to the increasing number of millennials, who are further supported by growing disposable income and expanding infrastructure. International tourism in the region has been boosted by strong economic growth in an area home to more than half of the world's population, as well as by improved air connectivity, tourism promotion, and significant infrastructural projects. An increase in government funding for the upkeep and development of the area's current ecotourism attractions will also draw a sizable number of visitors.
[caption id="attachment_35248" align="aligncenter" width="750"]Due to people's growing interest in animal tourism, natural environment tourism, and other topics, ecotourism has expanded dramatically throughout North America in the last several years. The increase in popularity of travel vloggers on social media sites like YouTube, Instagram, and others has drawn a lot more travelers, which has further accelerated the expansion of the local market. Additionally, government organizations in the United States are investing more time and money in cooperative initiatives and are actively involved in creating, organizing, and managing ecotourism operations. Therefore, the expansion of the regional market will be further fueled by an increase in government programmer to encourage eco-friendly tourism and a high level of interest in travel. South America and the Middle East have observed an increase in tourist footfall in the last couple of years. Countries, such as the UAE have a rich natural environment that offers a unique combination of diverse terrain. The UAE has a large arid land with vast sand deserts, but it is also known for its mountains, oases, sand dunes, valleys, mangroves, beaches, and salt plains
Who are the major players in the Ecotourism market and what is their market share?
What are the end-user industries driving market demand and what is their outlook?
What are the opportunities for growth in emerging markets such as Asia-pacific, the middle east, and Africa?
How is the economic environment affecting the Ecotourism market, including factors such as interest rates, inflation, and exchange rates?
What is the expected impact of government policies and regulations on the Ecotourism market?
What is the current and forecasted size and growth rate of the global Ecotourism market?
What are the key drivers of growth in the Ecotourism market?
Who are the major players in the market and what is their market share?
What are the distribution channels and supply chain dynamics in the Ecotourism market?
What are the technological advancements and innovations in the Ecotourism market and their impact on product development and growth?
What are the regulatory considerations and their impact on the market?
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