La taille du marché mondial de la musique de fond devrait passer de 782,62 millions USD en 2023 à 1 208,21 millions USD en 2030, affichant un TCAC de 6,4 % au cours de la période de prévision.
La musique de fond est une bande sonore diffusée en arrière-plan de divers supports, événements ou lieux sans en être l'élément dominant. Son objectif est d'améliorer l'expérience dans son ensemble en créant une atmosphère, en définissant un ton ou en exprimant des émotions sans nuire au contenu principal. La musique de fond au cinéma, à la télévision et dans les jeux vidéo peut accentuer l'effet des événements, susciter certaines émotions ou développer une tension. La musique de fond contribue à l'atmosphère des lieux publics tels que les restaurants, les centres commerciaux et les bureaux et l'affecte. La musique de fond est fréquemment utilisée dans les présentations, les publicités et d'autres formes de multimédia pour renforcer les messages ou les thèmes en plus de fournir du divertissement et de l'atmosphère. Le choix d'une musique de fond appropriée est essentiel car elle a un impact subtil mais important sur l'expérience globale du public ou des participants.
L’industrie de la musique de fond est importante car elle joue un rôle important dans l’amélioration de nombreux types de médias, de divertissement et d’environnements commerciaux. Les entreprises de tous les secteurs reconnaissent l’importance de la musique de fond en termes d’expérience client, d’identification de la marque et d’ambiance générale. Dans les environnements de vente au détail, une musique de fond appropriée peut influencer le comportement des consommateurs, encourager des visites plus longues et favoriser une ambiance favorable qui conduit à des ventes plus importantes. Les créateurs de films, de télévision et de jeux vidéo utilisent la musique de fond pour susciter des émotions, améliorer le scénario et connecter les gens à un niveau plus profond. L’ industrie de la musique de fond est particulièrement importante pour les fournisseurs de contenu, les annonceurs et les organisateurs d’événements car elle leur permet de renforcer les messages et de créer des moments mémorables. À mesure que la technologie progresse, le besoin de solutions de musique de fond personnalisées et organisées augmente, ce qui rend l’industrie dynamique et sensible aux goûts changeants des clients. Enfin, l’industrie de la musique de fond joue un rôle important dans l’établissement du paysage sensoriel de divers lieux et médias, influençant la façon dont les gens perçoivent et interagissent avec les informations ou les situations qui les entourent.
ATTRIBUT | DETAILS |
Study period | 2020-2030 |
Base year | 2022 |
Estimated year | 2023 |
Forecasted year | 2023-2030 |
Historical period | 2019-2021 |
Unit | Value (USD Million) |
Segmentation | By Type, Application and Region |
By Type |
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By Application |
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By Region |
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The global background music market size is projected to grow from USD 782.62 million in 2023 to USD 1208.21 million by 2030, exhibiting a CAGR of 6.4% during the forecast period.
North America accounted for the largest market in the background music market.
Almotech, Auracle Sound, BrandTrack, Cloud Cover Music, CSI Music Service, Express Melody, Heartbeats International, Imagesound, Jukeboxy, Mood Media Corporation., NSM Music Ltd.,PlayNetwork, Qsic Pty Ltd., Sirius XM Holdings, Sound Machine, Store Play, Sunflower Music Company, Touch Tunes, USEN Holding Corporation Inc., Xenox Music Media.
Subscription-based background music services were becoming increasingly popular. Businesses valued the cost-effectiveness and convenience of subscribing to a service that supplied a steady and diverse stream of music.
The global background music market is bifurcated three segments, by type, application and region. By type, the market is bifurcated into music streaming, AV system equipment. By application, the market is bifurcated retail stores, restaurants, entertainment places, public organizations, and others and region.
[caption id="attachment_36557" align="aligncenter" width="593"]The background music market is divided into two types: music streaming and AV system equipment, demonstrating the wide range of technical solutions that meet the demands of various industries. Music streaming has grown in popularity as a handy and adaptable alternative for businesses, allowing them to access a large collection of music and create playlists tailored to their brand or mood. This sort of background music distribution is flexible and easy to customize, allowing businesses to dynamically alter their audio environment. In contrast, AV system equipment includes hardware and technological infrastructure for audio-visual configurations such as speakers, amplifiers, and control systems. This category is essential for venues with more sophisticated audio needs, such as theaters, concert halls, or big event spaces, where a reliable and integrated AV system is required to offer high-quality sound. The division into music streaming and AV system equipment reflects the industry's acknowledgment of varying tastes and requirements across enterprises, providing a range of solutions to fulfill the diversified demands of clients in various industries. The background music market's dynamic character is aided by the ongoing progress of technology in each of these categories.
[caption id="attachment_36558" align="aligncenter" width="626"]The background music industry is divided into numerous sectors based on application, with each representing a unique setting in which music plays an important part in molding the entire experience. Retailers use background music to create a pleasant retail environment, influence consumer behavior, and promote brand identification. The choice of background music in restaurants helps to the eating environment, which improves the entire customer experience. Background music is used in entertainment venues including theaters, clubs, and amusement parks to set the mood, build enthusiasm, and compliment the entertainment offers. Background music is used in public places such as workplaces, airports, and government buildings to create a positive work or service environment. The "others" category includes a wide range of applications, such as healthcare facilities, hotels, and educational institutions, where background music is employed for everything from relaxing in waiting rooms to establishing a focused learning atmosphere. The market's application segmentation reflects the unique demands and preferences across sectors, highlighting background music's adaptability in enhancing the environment and achieving specific goals in a variety of contexts. This personalized approach guarantees that businesses and organizations may select solutions that meet their specific needs and goals.
[caption id="attachment_36559" align="aligncenter" width="608"]The increasing demand for background music in retail and hospitality sectors stems from its recognized role in enhancing the overall customer experience.
Background music is used strategically in retail establishments, restaurants, hotels, and other hospitality venues, going beyond simply aural accompaniment. It has become an essential aspect of the ambiance, contributing to a sensory environment that matches the company identity and appeals to the target demographic. In retail, for example, professionally designed playlists may affect consumer behavior by influencing things like dwell duration and purchase decisions. Retailers recognize that the correct background music can create a positive and immersive environment, building a bond between customers and brands. This, in turn, can boost client satisfaction and loyalty. Similarly, in the hospitality business, background music is important in determining the mood of restaurants, hotels, and other entertainment venues. It adds to the ambiance of the restaurant, affecting how people perceive their whole eating or leisure experience. The music selection may be tailored to the target demographics’ interests, producing a friendly and entertaining environment that encourages patrons to spend more time and, as a result, money.
Restraint Securing music rights for commercial use may be difficult and expensive.The licensing and copyright issues involved with the use of background music in commercial contexts provide a substantial barrier for enterprises, particularly small businesses with limited resources. Obtaining the proper permits for music consumption entails negotiating a complicated and sometimes confusing legal landscape. This intricacy stems from the requirement to get licenses from a variety of groups, including record companies, artists, and performance rights organizations, each with their own set of musical rights. Obtaining these permits can be costly for small enterprises with limited funds. The procedure include negotiating and entering into agreements with rights holders, with costs varying according on the type of company, audience size, and frequency of music consumption. As a result, the financial burden of meeting licensing requirements can be especially difficult for smaller businesses that may lack the financial flexibility to devote considerable resources to this area of their operations. Furthermore, the variability in regulatory compliance among areas and nations adds another degree of complication. Businesses operating in several jurisdictions must negotiate and comply with various copyright laws and licensing systems, which adds to the administrative and legal obstacles. This may be especially difficult for firms looking to grow worldwide or those with many sites exposed to various regulatory frameworks. Compliance with copyright restrictions is not only a legal requirement, but also an important component of ethical business operations. Noncompliance can result in legal implications such as fines and legal actions, thereby harming a company's reputation.
OpportunitiesThe integration of AI and ML technologies presents an opportunity for more personalized and adaptive background music experiences.
The integration of Artificial Intelligence (AI) and Machine Learning (ML) technology in the background music sector promises a game-changing possibility to provide highly tailored and adaptable client experiences. Businesses may use AI and ML algorithms to monitor user behavior, preferences, and contextual elements in real time, allowing for dynamic playlist updates and dramatically improving the entire customer experience. AI-powered background music systems can use data analytics to determine individual and group preferences. By recording client interactions and replies, these systems may adjust and build playlists that reflect the audience's distinct likes and moods. Machine Learning algorithms are essential for forecasting client preferences using historical data and real-time inputs. As clients engage with the surroundings, the system continually learns from their responses and modifies the music selection appropriately. This adaptive learning process enables a degree of personalization that goes beyond standard static playlists, resulting in a more interesting and individualized experience for each user.
Companies were increasingly looking for customized and adaptable background music options. The ability to customize music playlists to reflect certain company identities or adjust to changing times of day was becoming increasingly popular.
Artificial intelligence and machine learning were increasingly being integrated into background music services. These technologies were utilized to assess client preferences and habits, allowing businesses to create more relevant and interesting playlists.
Music streaming services were becoming increasingly popular for use as background music in commercial situations. Streaming systems provided a wide collection of music, simple access, and the ability to modify playlists in real time.
Businesses across sectors were focusing more on the influence of background music on the customer experience. Whether in retail, hospitality, or entertainment, establishing the correct environment through music was seen as an important aspect in attracting and maintaining consumers.
Advances in audiovisual technology were having an impact on the market. This includes upgrades to sound equipment, spatial audio, and integration with other technologies to improve the entire audio-visual experience.
Businesses were becoming increasingly conscious of the importance of adhering to licensing requirements while utilizing background music in business situations. This understanding fueled the use of legal and licensed music services.
The competitive landscape of the background music market was dynamic, with several prominent companies competing to provide innovative and advanced background music.
December 25, 2023 — Harmonizing Musical Taste and Identity: Unleashing the Power of Personalized Playlists- Juke boxy! In our universe, music is not just a series of notes and harmonies; it is the breath of vibrancy, the craft of enjoyable moments, and a canvas painted with the colours of diverse identities. Here, every tune tells a story, and every beat pulsates with the joyful energy of life and connection. Harmonizing musical taste and identity: unleashing the power of personalized playlists.
January 11, 2024 – SiriusXM announced today that global superstar Maluma would kick off football’s biggest weekend with an exclusive concert for SiriusXM and Pandora on Thursday, February 8 at The Theatre at Virgin Hotels Las Vegas.
North America will have the biggest market share over the projection period. The North American region's rise can be linked to the increased use of background music across numerous end-use sectors in the United States. Furthermore, the Background Music Market in North America is bolstered by an expanding number of music subscription services. North America has made significant contributions to the background music industry due to a robust economy, high consumer spending, and a technologically advanced civilization. The retail, hotel, and entertainment businesses in the United States and Canada make extensive use of background music services.
[caption id="attachment_36560" align="aligncenter" width="817"]Secondly, the background music market in Asia-Pacific is rapidly expanding. Background music solutions are in high demand in countries with a strong retail culture and a booming hospitality industry, such as China, Japan, and South Korea. Rising disposable incomes, urbanization, and increased consumer spending all contribute to the region's growth. South America, the Middle East, and Africa are developing markets for background music, with companies understanding the value of providing immersive consumer experiences. These areas have a burgeoning retail sector and are investing in improving their hospitality infrastructure, which creates chances for background musicians.
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