Le due tendenze di mercato più importanti che si stanno notando ora sono i social media e il commercio unificato. Si prevede che la propagazione della pandemia di COVID-19 presenterà a questo settore opportunità inedite nel prossimo futuro, mentre si prevede che l'interruzione della tecnologia wireless di quinta generazione stimolerà la crescita del mercato per il cloud commerciale. La ricerca dell'OLA Mobility Institute (OMI) di aprile 2020 afferma che i lavoratori autonomi trasportano beni e servizi necessari nelle case per conto dei residenti delle regioni colpite, garantendone la sicurezza. Secondo il rapporto, le aziende di piattaforme e i governi locali stanno collaborando e creando relazioni sociali essenziali per la gestione delle crisi. Questo studio mostra che si prevede che la distribuzione online avrà un'influenza significativa e che i clienti preferiranno i glossari online, il che dovrebbe aumentare l'accettazione del mercato.
Con l'aiuto di questa piattaforma basata su cloud, i professionisti del marketing possono creare esperienze di acquisto e commercio senza soluzione di continuità su una varietà di piattaforme digitali , tra cui dispositivi mobili, web, social media e altre. Le aziende possono garantire esperienze dei clienti migliorate per i loro clienti connessi utilizzando il commerce cloud. Nei prossimi cinque anni, ci sarà un enorme aumento della domanda di soluzioni commerce cloud a causa della crescita delle attività di eCommerce a livello globale.
| ATTRIBUTO | DETTAGLI |
| Periodo di studio | 2020-2029 |
| Anno base | 2021 |
| Anno stimato | 2022 |
| Anno previsto | 2022-2029 |
| Periodo storico | 2018-2020 |
| Unità | Valore (miliardi di USD) |
| Segmentazione | Per componente, per dimensione dell'organizzazione, per applicazione, per regione |
| Per componente |
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| Per dimensione dell'organizzazione |
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| Per applicazione |
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| Per regione |
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La transizione delle aziende di beni di largo consumo (FMCG) dalle piattaforme offline a quelle online accelererà lo sviluppo della piattaforma di commercio basata su cloud. La pandemia di COVID-19 ha avuto un impatto negativo significativo sulla maggior parte del settore della vendita al dettaglio tradizionale, con conseguente calo delle vendite di prodotti e perdite aziendali globali.
IT, marketing, vendite, dirigenti e altri stakeholder dell'eCommerce possono essere tutti consolidati con l'ausilio di soluzioni di commercio basate su cloud. Questi partecipanti all'intero processo di vendita al dettaglio di generi alimentari contribuiscono a un'esperienza di acquisto soddisfacente per l'acquirente online.
Inoltre, la popolarità degli acquisti online è cresciuta rapidamente. E questa nuova mania degli acquisti è stata innescata dall'epidemia di coronavirus. Quindi, un aumento delle aziende che utilizzano lo shopping online promuove l'uso di commerce cloud.
Al momento, le installazioni di commerce cloud offrono una serie di vantaggi, come maggiore flessibilità ed efficienza, nonché tempi e spese ridotti. Si prevede che un numero crescente di attività commerciali su Internet presenterà enormi opportunità di mercato. Per competere nei mercati in crescita, le aziende affermate stanno sviluppando nuovi prodotti.
L'emergere della pandemia di COVID-19 ha avuto un impatto significativo su quasi tutti i settori in tutto il mondo. Tuttavia, si prevede che la pandemia incrementerà le vendite online perché i clienti non sono in grado di creare transazioni immediate a causa dei lockdown annunciati dai governi di tutto il mondo.
Inoltre, le organizzazioni prevedono un cambiamento nelle preferenze dei consumatori e, di conseguenza, prevedono che sarà il settore della vendita di generi alimentari online a registrare la crescita maggiore, tentando di investire nell'accelerazione della trasformazione digitale dell'azienda .
Inoltre, con l'aumento della domanda di prodotti e servizi digitali che sostituiscano i punti di contatto fisici e fisici, si assiste a un'accelerazione dell'implementazione delle tecnologie digitali nei settori della collaborazione, della supply chain, del commercio, del cloud e altri.
The Commerce Cloud Market size had crossed USD 8 billion in 2020 and will observe a CAGR of more than 24% up to 2029.
The major drivers of the market include the rising technological advancements, increasing focus of the organizations on optimizing customer experience and operational efficiencies. In addition, an increasing number of businesses shifting to online and growing need to manage multiple storefronts which increases the demand of commerce cloud during the forecast period.
The Commerce Cloud Market key players include IBM, SAP, Salesforce, Apttus, Microsoft, Episerver, Magento, Shopify, BigCommerce, Digital River, Elastic Path, Oracle, Sitecore, VTEX, Kibo, commercetools, HCL.
The region's largest share is in North America. Products manufactured in nations like US and Canada that perform similarly and are inexpensively accessible to the general public have led to the increasing appeal.
The commerce cloud market is being aided by enhanced flexibility and efficiency and decreased time and costs provided by the industry.
The Commerce Cloud Market is segmented based on Component, Organization size, Application and Region, Global trends and forecast.
The market has been divided into two components: platforms and services. Commerce Cloud Salesforce, SAP Commerce Cloud (formerly SAP Hybris), and is multichannel commerce software-as-a-service are some of the cloud platforms offered by market players. Businesses use these platforms to provide a complete shopping experience to customers via various channels such as mobile, web, and social media sites. As a result of the easy and scalable access to information, there is a growing market demand for cloud-based solutions.
Along with solutions, market participants provide services. Companies provide consulting services, integration and deployment services, and support and maintenance services. Salesforce.com int, for example, provides integration services that include integrating commerce cloud solutions with an enterprise's existing product management system, ERP system, or third-party platforms. The services segment is expected to grow significantly in the coming years as it adds value to customer interactions while also lowering costs and increasing loyalty.
The market has been divided into small and medium-sized (SMEs) enterprises and large enterprises based on enterprise size. Large enterprises are likely to account for a sizable market share as they continue to invest in sophisticated enterprise IT systems. During the forecast period, the small and mid-sized segment is expected to have the highest CAGR. Small and medium-sized businesses are likely to increase their technology spending on customer relationship management systems, security systems, and financial software, among other things, according to Salesforce's Small & Medium Business Trends Report 2017.
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The market has been segmented by application into grocery and pharmaceuticals, fashion and apparel, travel and hospitality, electronics, furniture and bookstore, and others. Cosmetics and restaurant services are included in the others segment. The fashion and apparel segment are expected to have the largest market share, while the travel and hospitality segment is expected to have the highest CAGR.
These solutions enable fashion and apparel brands to deliver personalized content, targeted advertisements and campaigns, recommendations and offers based on browsing history, purchasing patterns, and online channels like social media or the web. These capabilities enable brands to increase digital engagement while also unifying the customer experience across all touchpoints.
Furthermore, cloud-based solutions enable retailers to meet customer demands for omnichannel shopping and delivery experiences. Cloud commerce in grocery addresses specific consumer needs such as weight-based pricing, local delivery, and route optimization, among others. It also includes payment and customer loyalty processes specific to grocery stores. For example, SAP SE provides Grocery Commerce Cloud, which is designed specifically for grocers. Similarly, the pharmaceutical industry is expected to see widespread adoption of cloud-based solutions to improve automation processes.
Because of technological advancements and fluctuating customer demand, the travel and hospitality industry require dynamic computing solutions and services that can support fluctuating customer demands. In recent years, the travel industry has seen widespread adoption of cloud computing solutions, such as discounts on online purchases that can be shared with customers via social media or mobile apps. Implementing advanced commerce solutions enables the travel and hospitality industries to gain actionable insights through the use of business intelligence solutions and improved multichannel management. These factors will almost certainly drive the adoption of cloud start-up solutions across industries.
Furthermore, software-as-a-service platforms are expected to be widely adopted in the furniture and bookstore industries. Some of the factors driving the need for cloud-based commerce services within a bookstore include real-time visibility, increasing demands to eliminate manual processes, and unified platforms. Cosmetics and restaurant services such as quick service restaurants, café chains, and casual dining use cloud commerce platforms to analyze sales and strengthen customer databases. As a result, these factors are likely to contribute to market growth.
The Commerce Cloud Market by region includes North America, Asia-Pacific (APAC), Europe, South America, and Middle East & Africa (MEA).
North America, Europe, Asia-Pacific, the Middle East and Africa, and Latin America are the five major regions of the global commerce cloud market. Countries are formed from the regions. North America is expected to take the lead in this market, while Asia-Pacific is expected to grow rapidly.
The availability of digital infrastructure and services, the adoption of digital platforms, a robust innovation ecosystem, and advances in the Internet of Things are all factors driving market growth in North America. According to CipherCloud's Cloud Adoption & Risk Report 2014, North American businesses used 68 analytics cloud applications on average. This data shows that there are significant investments and infrastructure available in North America for the adoption of cloud-based commerce applications. These factors will undoubtedly drive market growth throughout the region.
During the forecast period, the Asia-Pacific market is expected to grow faster, with China playing a significant role in driving regional market growth. Because of the availability of in-country infrastructure provided by established cloud providers such as Amazon Web Services (AWS), IBM Corporation cloud services, and others, Japan has a significant lead in cloud adoption. Government initiatives such as the "Digital India Initiative," which focuses on digitization and cloud infrastructure development, are expected to create unprecedented market opportunities throughout the region.
E-commerce services in Europe are primarily determined by four factors: e-regulations, digital transactions, and Innovations & Ecommerce Trustmark. According to the European E-commerce Report 2019, the percentage of European customers who shop online ranges from 22% to 88%. According to the report, B2C e-commerce growth in the region is expected to increase by 13% in 2019. According to the statistics, the region's market growth has been fueled by the early adoption of cloud-based solutions.
Aside from that, the Middle East and Africa market for this is expected to grow moderately over the forecast period. According to GSMA Intelligence's 2019 mobile internet connectivity report, mobile social media penetration in the Middle East and Africa region was 44% in 2018.
This demonstrates that mobile internet adoption and social media usage are increasing across the region. This will almost certainly result in lucrative market opportunities for the key players. Significant investments by telecom operators have also accelerated 4G coverage, supporting regional market growth. The Latin American market is expected to grow slowly due to inefficiencies in the administrative and ICT infrastructure.
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