現在注目されている2つの最も重要な市場動向は、ソーシャルメディアとユニファイドコマースです。COVID-19パンデミックの拡大により、近い将来、この業界にこれまでにない機会がもたらされると予測される一方、第5世代ワイヤレステクノロジーの混乱により、コマースクラウドの市場成長が促進されると予想されています。2020年4月のOLAモビリティ研究所(OMI)の調査によると、ギグワーカーは被災地域の住民に代わって必要な商品やサービスを自宅に運び、住民の安全を確保しています。レポートによると、プラットフォーム企業と地方自治体は協力し、危機管理に不可欠な社会的関係を築いています。この調査では、オンライン配信が大きな影響を与えると予想され、顧客はオンライン用語集を好むため、市場での受け入れが増えると予測されています。
このクラウドベースのプラットフォームを利用することで、マーケティング担当者はモバイル、Web、ソーシャル メディアなど、さまざまなデジタルプラットフォームでシームレスなショッピングとコマースのエクスペリエンスを実現できます。企業はコマース クラウドを利用することで、接続された顧客のカスタマー エクスペリエンスを向上させることができます。今後 5 年間で、 e コマースビジネスが世界中で成長しているため、コマース クラウド ソリューションの需要は大幅に増加するでしょう。
| 属性 | 詳細 |
| 研究期間 | 2020-2029 |
| 基準年 | 2021 |
| 推定年 | 2022 |
| 予測年 | 2022-2029 |
| 歴史的時代 | 2018-2020 |
| ユニット | 価値(10億米ドル) |
| セグメンテーション | コンポーネント別、組織規模別、アプリケーション別、地域別 |
| コンポーネント別 |
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| 組織規模別 |
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| アプリケーション別 |
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| 地域別 |
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日用消費財(FMCG)企業がオフラインからオンライン プラットフォームに移行することで、クラウドベースのコマース プラットフォームの開発が加速します。COVID-19 パンデミックは、ほとんどの実店舗型小売業界に重大な悪影響を及ぼし、製品売上の減少と世界的な企業損失をもたらしました。
IT、マーケティング、営業、経営陣、および電子商取引のその他の関係者はすべて、クラウドベースの商取引ソリューションの支援により統合できます。食料品小売プロセス全体に関与するこれらの関係者は、オンライン ショッピングの利用者に満足のいくショッピング体験を提供することに貢献します。
さらに、オンライン購入の人気が急上昇していました。そして、この新しい購入ブームはコロナウイルスの発生によって引き起こされました。したがって、オンラインショッピングを利用する企業の増加は、コマースクラウドの使用を促進します。
現在、コマース クラウドのインストールには、柔軟性と効率性の向上、時間と費用の削減など、多くの利点があります。インターネット ビジネスの増加により、巨大な市場機会が生まれると予測されています。成長市場で競争するために、既存の企業は新しい製品を開発しています。
COVID-19パンデミックの発生は、世界中のほぼすべての業界に大きな影響を与えています。それでも、世界各国の政府が発表したロックダウンの結果、顧客が即時の取引を行うことができないため、パンデミックによりオンライン販売が増加すると予想されています。
さらに、企業は消費者の嗜好の変化を予測し、その結果、電子食料品が最大の成長を遂げると予想し、企業のデジタル変革を加速するための投資を試みています。
さらに、実店舗や対面での接点に代わるデジタル製品やサービスの需要が高まるにつれ、コラボレーション、サプライチェーン、コマース、クラウドなどの分野でデジタル技術の導入が加速しています。
The Commerce Cloud Market size had crossed USD 8 billion in 2020 and will observe a CAGR of more than 24% up to 2029.
The major drivers of the market include the rising technological advancements, increasing focus of the organizations on optimizing customer experience and operational efficiencies. In addition, an increasing number of businesses shifting to online and growing need to manage multiple storefronts which increases the demand of commerce cloud during the forecast period.
The Commerce Cloud Market key players include IBM, SAP, Salesforce, Apttus, Microsoft, Episerver, Magento, Shopify, BigCommerce, Digital River, Elastic Path, Oracle, Sitecore, VTEX, Kibo, commercetools, HCL.
The region's largest share is in North America. Products manufactured in nations like US and Canada that perform similarly and are inexpensively accessible to the general public have led to the increasing appeal.
The commerce cloud market is being aided by enhanced flexibility and efficiency and decreased time and costs provided by the industry.
The Commerce Cloud Market is segmented based on Component, Organization size, Application and Region, Global trends and forecast.
The market has been divided into two components: platforms and services. Commerce Cloud Salesforce, SAP Commerce Cloud (formerly SAP Hybris), and is multichannel commerce software-as-a-service are some of the cloud platforms offered by market players. Businesses use these platforms to provide a complete shopping experience to customers via various channels such as mobile, web, and social media sites. As a result of the easy and scalable access to information, there is a growing market demand for cloud-based solutions.
Along with solutions, market participants provide services. Companies provide consulting services, integration and deployment services, and support and maintenance services. Salesforce.com int, for example, provides integration services that include integrating commerce cloud solutions with an enterprise's existing product management system, ERP system, or third-party platforms. The services segment is expected to grow significantly in the coming years as it adds value to customer interactions while also lowering costs and increasing loyalty.
The market has been divided into small and medium-sized (SMEs) enterprises and large enterprises based on enterprise size. Large enterprises are likely to account for a sizable market share as they continue to invest in sophisticated enterprise IT systems. During the forecast period, the small and mid-sized segment is expected to have the highest CAGR. Small and medium-sized businesses are likely to increase their technology spending on customer relationship management systems, security systems, and financial software, among other things, according to Salesforce's Small & Medium Business Trends Report 2017.
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The market has been segmented by application into grocery and pharmaceuticals, fashion and apparel, travel and hospitality, electronics, furniture and bookstore, and others. Cosmetics and restaurant services are included in the others segment. The fashion and apparel segment are expected to have the largest market share, while the travel and hospitality segment is expected to have the highest CAGR.
These solutions enable fashion and apparel brands to deliver personalized content, targeted advertisements and campaigns, recommendations and offers based on browsing history, purchasing patterns, and online channels like social media or the web. These capabilities enable brands to increase digital engagement while also unifying the customer experience across all touchpoints.
Furthermore, cloud-based solutions enable retailers to meet customer demands for omnichannel shopping and delivery experiences. Cloud commerce in grocery addresses specific consumer needs such as weight-based pricing, local delivery, and route optimization, among others. It also includes payment and customer loyalty processes specific to grocery stores. For example, SAP SE provides Grocery Commerce Cloud, which is designed specifically for grocers. Similarly, the pharmaceutical industry is expected to see widespread adoption of cloud-based solutions to improve automation processes.
Because of technological advancements and fluctuating customer demand, the travel and hospitality industry require dynamic computing solutions and services that can support fluctuating customer demands. In recent years, the travel industry has seen widespread adoption of cloud computing solutions, such as discounts on online purchases that can be shared with customers via social media or mobile apps. Implementing advanced commerce solutions enables the travel and hospitality industries to gain actionable insights through the use of business intelligence solutions and improved multichannel management. These factors will almost certainly drive the adoption of cloud start-up solutions across industries.
Furthermore, software-as-a-service platforms are expected to be widely adopted in the furniture and bookstore industries. Some of the factors driving the need for cloud-based commerce services within a bookstore include real-time visibility, increasing demands to eliminate manual processes, and unified platforms. Cosmetics and restaurant services such as quick service restaurants, café chains, and casual dining use cloud commerce platforms to analyze sales and strengthen customer databases. As a result, these factors are likely to contribute to market growth.
The Commerce Cloud Market by region includes North America, Asia-Pacific (APAC), Europe, South America, and Middle East & Africa (MEA).
North America, Europe, Asia-Pacific, the Middle East and Africa, and Latin America are the five major regions of the global commerce cloud market. Countries are formed from the regions. North America is expected to take the lead in this market, while Asia-Pacific is expected to grow rapidly.
The availability of digital infrastructure and services, the adoption of digital platforms, a robust innovation ecosystem, and advances in the Internet of Things are all factors driving market growth in North America. According to CipherCloud's Cloud Adoption & Risk Report 2014, North American businesses used 68 analytics cloud applications on average. This data shows that there are significant investments and infrastructure available in North America for the adoption of cloud-based commerce applications. These factors will undoubtedly drive market growth throughout the region.
During the forecast period, the Asia-Pacific market is expected to grow faster, with China playing a significant role in driving regional market growth. Because of the availability of in-country infrastructure provided by established cloud providers such as Amazon Web Services (AWS), IBM Corporation cloud services, and others, Japan has a significant lead in cloud adoption. Government initiatives such as the "Digital India Initiative," which focuses on digitization and cloud infrastructure development, are expected to create unprecedented market opportunities throughout the region.
E-commerce services in Europe are primarily determined by four factors: e-regulations, digital transactions, and Innovations & Ecommerce Trustmark. According to the European E-commerce Report 2019, the percentage of European customers who shop online ranges from 22% to 88%. According to the report, B2C e-commerce growth in the region is expected to increase by 13% in 2019. According to the statistics, the region's market growth has been fueled by the early adoption of cloud-based solutions.
Aside from that, the Middle East and Africa market for this is expected to grow moderately over the forecast period. According to GSMA Intelligence's 2019 mobile internet connectivity report, mobile social media penetration in the Middle East and Africa region was 44% in 2018.
This demonstrates that mobile internet adoption and social media usage are increasing across the region. This will almost certainly result in lucrative market opportunities for the key players. Significant investments by telecom operators have also accelerated 4G coverage, supporting regional market growth. The Latin American market is expected to grow slowly due to inefficiencies in the administrative and ICT infrastructure.
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