会議アプリ市場の概要
世界の会議アプリ市場規模は、2019年の64億5,000万米ドルから2028年には333億2,000万米ドルに拡大し、予測期間中に年平均成長率20%で成長すると予想されています。仮想会議ソフトウェアは、参加者がリアルタイムでオンライン会議に参加したり主催したりすることを可能にします。このソフトウェアは、オンラインビデオ、VoIP、インスタントメッセージング、画面共有、ファイル共有を介したリモートインタラクションを可能にします。仮想会議ソリューションと、人工
知能(AI)、
モノのインターネット(IoT)、クラウドベースの
バーチャルリアリティ(VR)などの最先端技術の融合が、市場の成長を後押しすると予想されました。さらに、世界中のビジネスのグローバル化によるビジュアルコミュニケーションの需要の高まり、リモートワークフォースの管理、インターネットの普及率の向上などの要因が市場拡大に影響を与えています。COVID-19パンデミックは、さまざまな業界セクターの労働文化に大きな影響を与えました。多くの企業が在宅勤務(WFH)ポリシーを採用したため、この製品の需要が高まりました。外出禁止令の発令により、バーチャル会議ソリューションのプロバイダーにとってチャンスが増えました。マイクロソフト社によると、2020年には、企業がパンデミック中に業務を維持するためにデジタルプラットフォームを活用したため、Microsoft Teamsの1日あたりのアクティブユーザー数は約4,400万人を超えました。バーチャル会議、ミーティング、集会、展示会などのイベントの採用が急増したことで、没入型会議ソリューションの需要が高まりました。[caption id="attachment_2970" align="aligncenter" width="870"]
会議アプリ市場 | Exactitude Consultancy[/キャプション]
5G インフラストラクチャの急速な導入により、バーチャル ミーティング ソフトウェア市場の成長が加速すると予想されていました。5G 接続の広範な導入により、オンライン ミーティングをホストするための Virtway Events や MootUp などのバーチャル ミーティング プラットフォームの需要が高まりました。5G 対応のバーチャル イベント ソフトウェアにより、AR ブロードキャスト、モーション キャプチャ、ボリューメトリック キャプチャなどの高度な機能が組み込まれた、拡張現実や仮想現実の体験を含むプレミアム品質の 3D コンテンツの制作が容易になりました。5G サービスは、高速、シームレスな接続、超低遅延、複数のエンド ユーザーが同時に大量のデータを処理できる高帯域幅を提供しました。主要な市場プレーヤーは、5G ネットワークを活用した高度なソフトウェアとサービスを導入する戦略を立てていました。
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会議アプリ市場 | Exactitude Consultancy[/キャプション]
Meeting Apps Market Segment Analysis
The global virtual meeting software is segmented on the basis of component, deployment mode, vertical, and region. Based on the component, the market has been divided into solutions and services. Among these, the solution segment is estimated to hold the largest video market share which can be attributed to the rising demand for video collaboration solutions such as Zoom, Skype, Microsoft Teams, and others in various industries. Based on the deployment segment, the market is divided into the cloud and on-premises. The on-premises segment is projected to account for larger market share.
Meeting Apps Market Players
The major players include Adobe, Avaya Inc., Cisco Systems, Inc., Google LLC, Huawei Technologies Co., Ltd., Lifesize, Inc., LogMeIn, Inc, Microsoft Corporation, Ring Central, Inc., Zoom Video Communications, Inc., and Plantronics.
- Adobe Connect preserves the interactive design of your live meetings into recordings. It allows viewers to access web links, download files and participate in polls, quizzes and simulations, just like in a live session.
- Cisco develops, manufactures, and sells networking hardware, software, telecommunications equipment and other high-technology services and products.
- Zoom Video Communications, Inc. develops a people-centric cloud service that transforms real-time collaboration experience.
Meeting Apps Market Regional Analysis
The global electric motor market by region includes North America, Asia-Pacific (APAC), Europe, South America, and Middle East & Africa (MEA).
- North America: includes the US, Canada, Mexico
- Asia Pacific: includes China, Japan, South Korea, India, Australia, ASEAN and Rest of APAC
- Europe: includes UK, Germany, France, Italy, Spain, Russia, and Rest of Europe
- South America: includes Brazil, Argentina and Rest of South America
- Middle East & Africa: includes Turkey, UAE, Saudi Arabia, South Africa, and Rest of MEA
Its major share is occupied by North America, it holds 40% of the market. North American meeting apps market has shown significant market share due to the increase in demand for visual meetings and continuous access to high-quality internet across North American countries.
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Meeting Apps Market | Exactitude Consultancy[/caption]
Identifying Key Products in the Market
- The identification of key products in any market is pivotal for understanding what drives consumer interest, technological innovation, and competitive advantage. Here’s how to approach this:
- Market Analysis Reports: Start with syndicated market analysis reports from firms like Nielsen, Euromonitor, or specialized industry analysts. These reports often highlight leading products based on sales data, innovation, and consumer feedback.
- Patent Filings: Reviewing patent filings can provide insight into technological innovations and future products that may impact the market. Databases like the United States Patent and Trademark Office (USPTO) or the World Intellectual Property Organization (WIPO) can be invaluable.
- Ecommerce Platforms and Retailer Websites: Analyzing bestselling products and customer reviews on platforms such as Amazon, Flipkart, or direct retailer websites can offer direct insights into consumer preferences and product popularity.
- Consumer Surveys and Feedback: Conducting surveys or analyzing online forums and social media can reveal consumer preferences, pain points, and desired features in products. Tools like SurveyMonkey, Google Surveys, or social listening platforms can facilitate this process.
Segmenting the Market and Products
- Market and product segmentation is crucial for targeting marketing efforts and product development. Here’s a methodology for segmenting based on technical specifications:
- Technical Specifications Review: Compile a comprehensive list of products within the market, focusing on their technical specifications. This could involve processor speeds for electronics, ingredients for food products, or material composition for apparel.
- Factor Analysis: Use statistical techniques like factor analysis to group products based on shared technical specifications. This method helps identify underlying relationships between different specifications and how they cluster together.
- Expert Consultation: Engage with industry experts or technical specialists to ensure that the segmentation makes sense from both a market and a technical perspective. This step ensures the practical relevance of the segments identified.
Identifying and Classifying Key Application Segments
- Understanding how products are used in different applications is essential for market strategy:
- Use Case Analysis: Identify common use cases for products by reviewing product literature, customer testimonials, and case studies. This helps understand the variety of applications each product serves.
- Industry Surveys: Conduct surveys targeting professionals in the field to understand how and why certain products are preferred in specific applications. This can also reveal unmet needs in the market.
- ApplicationBased Segmentation: Group products based on their primary applications, considering factors such as industry use, consumer vs. professional use, and environmental conditions.
Calculating Market Size Using TopDown and BottomUp Approaches
- Estimating the market size accurately is fundamental for strategic planning:
- TopDown Approach: Start with global industry data and narrow down to the target market by applying known market shares or segmentation percentages. Industry reports and financial databases are key sources for this approach.
- BottomUp Approach: Aggregate sales data or unit shipments from all known market participants. This might require gathering data from company reports, industry associations, and sales channels.
- Combining Approaches: Validate the market size estimates by comparing the results from both approaches. Discrepancies can highlight areas requiring further investigation.
Calculating the CAGR for the Market
- The Compound Annual Growth Rate (CAGR) is a useful measure to understand market growth over time:
- Historical Sales Data: Gather historical sales or market size data over a defined period. Public company filings, industry reports, and government databases can be sources for this data.
- CAGR Formula: Apply the CAGR formula \[CAGR = (EV/BV)^{1/n} 1\], where EV is the end value, BV is the beginning value, and n is the number of periods.
- Segment and Overall Market CAGR: Calculate CAGR for both the overall market and individual segments to understand growth patterns.
Sources for Secondary or Desk Research
- Identifying the right sources is crucial for accurate desk research:
- Industry and Market Research Reports: Sources like IBISWorld, Statista, and Frost & Sullivan offer comprehensive industry reports.
- Government and International Organizations: Websites of the U.S. Census Bureau, World Bank, and OECD provide economic and industry specific data.
- Academic Journals: Platforms like Google Scholar and JSTOR can offer peer reviewed articles on market trends and consumer behavior.
- News Archives and Trade Publications: Stay informed on industry developments through sources like Bloomberg, Reuters, and specific trade journals relevant to the market in question.
- Each of these steps requires careful consideration and a systematic approach to ensure that the market research report is robust, insightful, and actionable.