すぐに飲める美容飲料市場は著しい成長を遂げており、市場規模は2023年に18億米ドルに達し、2024年から2032年の予測期間中に8.5%の複合年間成長率(CAGR)で2032年までに33億3,000万米ドルに達すると予測されています。
すぐに飲める(RTD)美容飲料は、利便性と美容効果を両立させ、健康と美観の両方をサポートする製品を求める現代の消費者の好みに応えています。これらの飲料は、ビタミン、ミネラル、抗酸化物質、その他の必須物質を配合して作られており、肌、髪、爪の健康と外観を改善すると言われています。美容飲料の認知度と人気が高まっているのは、主にソーシャルメディアのインフルエンサーや有名人の影響によるもので、彼らはこれらの製品の利点を主張しています。
健康およびウェルネス分野で新たに台頭している分野のひとつが、RTD(すぐに飲める)美容飲料市場です。これらの飲料は、肌の水分補給、弾力性、全体的な外観を向上させるように設計されています。内側から美しさを高めるのに最適です。通常、コラーゲン、ビタミン、抗酸化物質、ハーブエキスなど、肌や髪の健康を改善することでよく知られている成分が含まれています。
属性 | 詳細 |
2023年の市場規模価値 | 18億ドル |
2032年の収益予測 | 33億3千万ドル |
成長率CAGR | 2024年から2032年までのCAGRは8.5% |
歴史的な年 | 2019年から2023年 |
定量単位 | 2024年から2032年までの収益(10億米ドル)、数量(MT)、CAGRの表現 |
予測年 | 2024-2032 |
レポート対象範囲 | 収益予測、会社の立場、競争市場構造、成長見通し、傾向 |
タイプ別 |
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アプリケーション別 |
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地域範囲 |
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国別範囲 | 米国、カナダ、ドイツ、英国、フランス、中国、日本、インド、ブラジル、アルゼンチン、GCC諸国、南アフリカ |
主要人物 | DSG Consumer Partners (Nutrova)、ネスレ (Vital Proteins)、資生堂、Life Vantage (TrueScience)、Forever Beaumore、Tru Beauty Seltzer、Vitapod、Skin Woof London、Pretty Tasty |
カスタマイズ範囲 | Reports can be customized for free when the report is purchased and the regional and segment scopes are changed with specific geographic environment of competition. |
The Ready-to-Drink Beauty Beverage Market Size is valued at USD 1.8 Bn in 2023 and is predicted to reach USD 3.33 Bn by 2032.
The Ready-to-Drink Beauty Beverage Market is expected to grow at a CAGR of 8.5% during the forecast period from 2024 to 2032.
Key players in the market include Forever Beaumore, Tru Beauty Seltzer, Vitapod, Skin Woof London, Pretty Tasty, Revive Collagen, SUPERSONIC, Bed Babe, Dose & Co., and Isagenix.
The collagen segment is a major contributor to the RTD beauty beverage market, expected to hold a significant global market share in 2023. Consumers prefer collagen-infused beverages for their skin health benefits, including reducing signs of aging and enhancing collagen production. Collagen, a key ingredient in these beverages, helps maintain skin elasticity and moisture.
Powdered SegmentThe powdered segment is witnessing rapid growth, dominating the market due to its longer shelf life and cost-effectiveness. Powdered RTD beauty beverages offer consumers the flexibility to customize their drinks by mixing the powder with water or other beverages, catering to individual taste preferences.
Convenience and Efficacy: Modern consumers seek products that are easy to use and promise quick results. RTD beauty beverages meet this demand by providing a convenient way to consume essential nutrients that support beauty and health.
Influencer and Celebrity Endorsements: The role of social media influencers and celebrities in promoting beauty beverages cannot be understated. Their endorsements significantly boost product awareness and adoption among consumers.
Appealing Packaging and Ingredients: Attractive packaging and the inclusion of ingredients known for their skin benefits, such as collagen and antioxidants, make these beverages more appealing to consumers.
Health and Wellness Trends: The growing consumer awareness of the importance of internal health for external beauty has boosted the market. Functional ingredients in these beverages are promoted for their benefits to skincare, hair health, and overall wellness.
Regulatory Compliance: Navigating complex regulations and ensuring product safety and efficacy can be challenging, particularly with claims related to health and beauty.
Market Saturation: Increasing number of brands and products can lead to intense competition and difficulty in differentiating offerings.
Consumer Skepticism: Potential customers may be skeptical about the efficacy of beauty beverages and the scientific support behind their claims.
High Costs: The cost of high-quality ingredients and production can be significant, impacting pricing and profitability.
Supply Chain Issues: Sourcing quality ingredients and managing production logistics can be challenging, especially with fluctuating raw material costs.
Changing Consumer Preferences: Rapid shifts in consumer preferences and trends require companies to continuously innovate and adapt.
Marketing and Education: Effectively educating consumers about the benefits and value of RTD beauty beverages can be a challenge.
Shelf Life and Stability: Ensuring that beverages maintain their efficacy and quality throughout their shelf life requires advanced formulations and packaging.
These companies focus on product innovation, strategic partnerships, and extensive marketing campaigns to strengthen their market position.
Recent DevelopmentsIn January 2024, Pretty Tasty introduced its inaugural range of ready-to-drink collagen tea, named Pretty Tasty Collagen Tea. This product is crafted with premium collagen peptides, offering a refreshing and well-formulated beverage that provides the scientifically proven benefits of collagen in a delightful, naturally flavoured tea.
North America holds a significant revenue share in the RTD beauty beverage market. The region's high demand for nutritious food and shifting consumer priorities drive market growth. The presence of major market players and extensive marketing campaigns also contribute to the market's dominance in this region.
EuropeEurope is expected to grow rapidly in the global RTD beauty beverage market. Factors such as rapid urbanization, busy lifestyles, and rising disposable incomes contribute to the market's expansion in this region.
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