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Waterless Cosmetics Market

Jul 2024

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Largest Region

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ウォーターレス化粧品市場の規模、シェア、業界動向、タイプ別(スキンケア、ヘアケア、化粧品、その他)、アプリケーション別(オンライン小売業者、専門店、スーパーマーケット/ハイパーマーケット、その他の販売チャネル)のセグメンテーション分析、成長見通し、需要、地域別洞察、予測(2024-2032)

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ウォーターレス化粧品市場の概要


ウォーターレス化粧品市場は、現在2023年に87億8,000万米ドルと評価されており、2032年までに246億米ドルに達するまで大幅に拡大すると予測されています。この目覚ましい成長は、2024~2032年の予測期間中の10.8%の複合年間成長率(CAGR)によって推進されています。

ウォーターレス化粧品は、水を使わずにオイル、バター、パウダーを使用して、水分補給、栄養補給、その他の美容効果をもたらします。水を含まないため、これらの製品は保存期間が長く、有効成分の濃度が高くなることがよくあります。例としては、オイルベースの美容液、固形バーム、パウダーファンデーション、固形シャンプーなどがあります。これらの製品は環境に優しいだけでなく、包装廃棄物を削減し、旅行にも便利です。


水を使わない化粧品業界は、環境意識の高まりと持続可能な美容アイテムに対する消費者の関心の高まりに後押しされ、力強い成長が見込まれています。生産コストの上昇や消費者教育の必要性などの障害に直面しているにもかかわらず、イノベーションと市場成長の大きなチャンスがあります。水を使わない化粧品の利点を巧みに伝え、最高級で効率的な製品を作り続ける企業は、この変化する市場環境で繁栄することが期待されます。


消費者の外見や美しさに対する好みにより、水を使わない化粧品の市場が拡大しています。消費者は環境に優しいライフスタイルを採用し、水を使わない化粧品の市場機会をより意識するようになり、アンチエイジングや美化成分を豊富に含む商品を選ぶようになっています。























































属性仕様
2023年の市場規模価値87億8千万ドル
2032年の収益予測246億ドル
成長率CAGR2024年から2032年までのCAGRは10.8%
定量単位2024年から2032年までの収益(10億米ドル)とCAGRの表し
歴史的な年2019年から2023年
予測年2024-2032
製品タイプ別

  • スキンケア

  • ヘアケア

  • 化粧品

  • その他


アプリケーション別

  • 男性

  • 女性

  • ユニセックス


地域別

  • 北米

  • ヨーロッパ

  • アジア太平洋

  • ラテンアメリカ

  • 中東・アフリカ


競争環境Unilever Plc, The Waterless Beauty Company, L'Oreal SA, Kao Corporation, The Procter & Gamble Company, Loli, Clensta, Ruby's Organics, Carter + Jane, Taiki USA, Ktein, Niconi, True Botanicals, Allies Group Pte. Ltd., Lavedo Cosmetics, No Cosmetics, May Coop, Azafran Innovacion, Vantage Personal Care
Customization ScopeFree customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape.

Frequently Asked Questions

What are waterless cosmetics?

Waterless cosmetics are beauty and personal care products formulated without water. They often come in forms such as bars, powders, and balms.

How big is the Waterless Cosmetics Market Size?

Waterless Cosmetics Market Size is valued at USD 8.78 Bn in 2023 and is predicted to reach USD 24.60 Bn by the year 2032.

What is the Waterless Cosmetics Market Growth?

Waterless Cosmetics Market is predicted to develop at a 10.8% CAGR during the forecast period for 2024-2032.

Who are the key players of the Waterless Cosmetics Market?

Unilever Plc, The Waterless Beauty Company, L'Oreal SA, Kao Corporation, The Procter & Gamble Company, Loli, Clensta, Ruby's Organics, Carter + Jane

Waterless Cosmetics Market Segmentation Analysis

The Waterless cosmetics market is segmented by product type, consumer orientation, price range and sales channel. By product type, the market is segmented into skin care, hair care, cosmetics, and others. On the basis of consumer orientation, the market is divided into male, female and unisex. On the basis of sales channels, the market is divided into wholesalers/distributors, specialty stores, department stores, hypermarkets/supermarkets, e-commerce and other forms of retail. By price category, the market is divided into economy (below $30), mid-price ($30-$60) and premium (above $60).

By product, the share of the skin products segment in the waterless cosmetics market is significant.

In the skin care category, players offer waterless products such as creams, serums, lotions, cleansers, etc. In addition, the demand for skin care products is relatively higher than that of cosmetics and hair care products. This is a major reason why the skin care category has been a good value in the market.

The women's segment grew rapidly.

In terms of consumer orientation, the proportion of women is expected to be significant. Women are more beauty conscious than men and appreciate beauty products. In addition, their purchase frequency and money spent on beauty care products is relatively higher. These factors have resulted in the women's range having a good share of the waterless cosmetics market.

The region accounts for a significant share of North America's waterless cosmetics market revenue.

The North American waterless cosmetics market will dominate the market during the forecast period as beauty bloggers, experts and influencers play a key role in shaping consumer beauty treatments and product preferences. Beauty influencers and bloggers have gained popularity and their ability to connect with their followers has fueled the market. Growing demand for organic and chemical-free skin care products and cosmetics is supporting the overall expansion of the country. Waterless cosmetics do not contain harmful preservatives that reduce skin irritation. This is one of the main factors behind the popularity of waterless cosmetics in the region. In Asia Pacific, the global market for waterless cosmetics will grow significantly due to rapid industrialization, government initiatives, and increasing funding for various industries.

Competitive Landscape

Prominent players in the Waterless Cosmetics Market include:
  • Unilever Plc
  • The Waterless Beauty Company
  • L'Oreal SA
  • Kao Corporation
  • The Procter & Gamble Company
  • Loli
  • Clensta
  • Ruby's Organics
  • Carter + Jane
  • Taiki USA
  • Ktein
  • Niconi
  • True Botanicals
  • Allies Group Pte. Ltd.
  • Lavedo Cosmetics
  • No Cosmetics
  • May Coop
  • Azafran Innovacion
  • Vantage Personal Care
Recent Developments
  • March 2023: Vantage Personal Care introduced JEESPERSE® NoLo Self-Emulsifying Bases for waterless hair care applications. These bases, which include JEESPERSE NoLo N1 and JEESPERSE NoLo C2, are designed to require minimal mixing energy during the emulsion process.
  • January 2023: WYOS Personal Care launched waterless stick-style shampoo and skincare products. This vegan and cruelty-free product line features an active component complex and a refreshing aroma suitable for all skin and hair types.

Market Dynamics

Key Drivers of Market Growth

The potency of waterless skincare and cosmetic products is a major factor contributing to the growing popularity of this trend. Consumers are increasingly drawn to eco-friendly beauty solutions, which minimize water usage and pollution. Waterless cosmetics offer numerous advantages, including extended shelf life, concentrated formulations, and reduced environmental impact.

Market Challenges

Even though the waterless cosmetics market is expanding, it encounters various obstacles. The increased production costs linked to developing concentrated, water-free formulas may result in elevated retail prices, rendering these items less attainable for budget-conscious consumers. Furthermore, there is a necessity for enhanced consumer awareness, as numerous prospective purchasers remain uninformed about the advantages and applications of waterless cosmetics. Surmounting skepticism and establishing credibility in these innovative products demands significant marketing and educational endeavors.

Market Opportunities

The waterless beauty industry presents a wide range of possibilities for creativity and growth. Companies have the chance to meet the increasing need for eco-friendly and efficient beauty items by creating a variety of innovative waterless products. Moreover, there is a potential for entering new markets that are experiencing a rise in environmental awareness and disposable incomes. Partnering with environmental groups and certification agencies can also boost brand reputation and appeal to environmentally conscious customers.

Regional Analysis

North America accounted for the largest market share in the waterless cosmetics market, driven by increasing consumer awareness about sustainability and eco-friendly products. The US leads the market, benefiting from a well-established beauty and personal care industry and a growing trend towards sustainable living. Major companies and startups in the US are at the forefront of innovating waterless cosmetic products. Canada follows closely, with consumers increasingly prioritizing environmentally friendly products, and the country’s strong regulatory framework ensures high standards for cosmetic products, driving consumer trust. Mexico is emerging as a growing market for waterless cosmetics, with rising consumer awareness about sustainability and the benefits of waterless products.

The Waterless Cosmetics Market is on a robust growth trajectory, driven by increasing consumer demand for sustainable and eco-friendly beauty products. With ongoing innovations and a rising awareness of environmental impact, the market is poised for significant expansion in the coming years.

Segments Covered in the Waterless Cosmetics Market Report

By Product Type
  • Skincare
  • Hair Care
  • Cosmetics
  • Others
By Consumer Orientation
  • Men
  • Women
  • Unisex
By Sales Channel
  • Wholesalers/Distributors
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Departmental Stores
  • Online Retail
  • Other Retail Formats
By Price Range
  • Economy (Below USD 30)
  • Mid-Range (USD 30 to USD 60)
  • Premium (Above USD 60)
By Regional
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

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