즉석음료 뷰티 음료 시장은 상당한 성장을 경험하고 있으며, 2023년 시장 규모는 18억 달러에 달하고, 2032년까지 33억 3천만 달러에 도달할 것으로 예상됩니다. 2024년에서 2032년까지의 예측 기간 동안 연평균 성장률(CAGR)은 8.5%입니다.
RTD(Ready-to-drink) 뷰티 음료는 편의성과 아름다움을 향상시킨다는 약속을 결합하여 웰빙과 미학을 모두 지원하는 제품에 대한 현대 소비자의 선호도에 어필합니다. 이러한 음료 는 비타민, 미네랄, 항산화제 및 피부, 머리카락, 손톱의 건강과 외관을 개선한다고 알려진 기타 필수 물질의 혼합물로 제형됩니다. 뷰티 음료에 대한 인지도와 인기의 증가는 이러한 제품의 이점을 옹호하는 소셜 미디어 인플루언서와 유명인의 영향으로 크게 촉진됩니다 .
건강 및 웰빙 부문에서 떠오르는 분야 중 하나는 레디투드링크(RTD) 뷰티 음료 시장입니다. 이 음료는 피부 수분, 탄력 및 전반적인 외관을 증가시키도록 설계되었습니다. 내면에서 아름다움을 높이는 좋은 방법입니다. 일반적으로 콜라겐, 비타민, 항산화제 및 허브 추출물과 같이 피부와 머리카락의 건강을 개선하는 것으로 잘 알려진 성분이 포함되어 있습니다.
기인하다 | 세부 |
2023년 시장 규모 가치 | 18억 달러 |
2032년 수익 예측 | 33억 3천만 달러 |
성장률 CAGR | 2024년부터 2032년까지 연평균 성장률 8.5% |
역사적 해 | 2019년부터 2023년까지 |
양적 단위 | 2024년부터 2032년까지 매출을 10억 달러, 양(MT) 및 CAGR로 나타냄 |
예측 연도 | 2024-2032 |
보고서 범위 | 매출 예측, 회사의 위치, 경쟁 시장 구조, 성장 전망 및 추세 |
유형별로 |
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응용 프로그램으로 |
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지역 범위 |
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국가 범위 | 미국, 캐나다, 독일, 영국, 프랑스, 중국, 일본, 인도, 브라질, 아르헨티나, GCC 국가, 남아프리카공화국 |
주요 플레이어 | DSG Consumer Partners(Nutrova), Nestle(Vital Proteins), Shiseido, Life Vantage(TrueScience), Forever Beaumore, Tru Beauty Seltzer, Vitapod, Skin Woof London, Pretty Tasty |
사용자 정의 범위 | Reports can be customized for free when the report is purchased and the regional and segment scopes are changed with specific geographic environment of competition. |
The Ready-to-Drink Beauty Beverage Market Size is valued at USD 1.8 Bn in 2023 and is predicted to reach USD 3.33 Bn by 2032.
The Ready-to-Drink Beauty Beverage Market is expected to grow at a CAGR of 8.5% during the forecast period from 2024 to 2032.
Key players in the market include Forever Beaumore, Tru Beauty Seltzer, Vitapod, Skin Woof London, Pretty Tasty, Revive Collagen, SUPERSONIC, Bed Babe, Dose & Co., and Isagenix.
The collagen segment is a major contributor to the RTD beauty beverage market, expected to hold a significant global market share in 2023. Consumers prefer collagen-infused beverages for their skin health benefits, including reducing signs of aging and enhancing collagen production. Collagen, a key ingredient in these beverages, helps maintain skin elasticity and moisture.
Powdered SegmentThe powdered segment is witnessing rapid growth, dominating the market due to its longer shelf life and cost-effectiveness. Powdered RTD beauty beverages offer consumers the flexibility to customize their drinks by mixing the powder with water or other beverages, catering to individual taste preferences.
Convenience and Efficacy: Modern consumers seek products that are easy to use and promise quick results. RTD beauty beverages meet this demand by providing a convenient way to consume essential nutrients that support beauty and health.
Influencer and Celebrity Endorsements: The role of social media influencers and celebrities in promoting beauty beverages cannot be understated. Their endorsements significantly boost product awareness and adoption among consumers.
Appealing Packaging and Ingredients: Attractive packaging and the inclusion of ingredients known for their skin benefits, such as collagen and antioxidants, make these beverages more appealing to consumers.
Health and Wellness Trends: The growing consumer awareness of the importance of internal health for external beauty has boosted the market. Functional ingredients in these beverages are promoted for their benefits to skincare, hair health, and overall wellness.
Regulatory Compliance: Navigating complex regulations and ensuring product safety and efficacy can be challenging, particularly with claims related to health and beauty.
Market Saturation: Increasing number of brands and products can lead to intense competition and difficulty in differentiating offerings.
Consumer Skepticism: Potential customers may be skeptical about the efficacy of beauty beverages and the scientific support behind their claims.
High Costs: The cost of high-quality ingredients and production can be significant, impacting pricing and profitability.
Supply Chain Issues: Sourcing quality ingredients and managing production logistics can be challenging, especially with fluctuating raw material costs.
Changing Consumer Preferences: Rapid shifts in consumer preferences and trends require companies to continuously innovate and adapt.
Marketing and Education: Effectively educating consumers about the benefits and value of RTD beauty beverages can be a challenge.
Shelf Life and Stability: Ensuring that beverages maintain their efficacy and quality throughout their shelf life requires advanced formulations and packaging.
These companies focus on product innovation, strategic partnerships, and extensive marketing campaigns to strengthen their market position.
Recent DevelopmentsIn January 2024, Pretty Tasty introduced its inaugural range of ready-to-drink collagen tea, named Pretty Tasty Collagen Tea. This product is crafted with premium collagen peptides, offering a refreshing and well-formulated beverage that provides the scientifically proven benefits of collagen in a delightful, naturally flavoured tea.
North America holds a significant revenue share in the RTD beauty beverage market. The region's high demand for nutritious food and shifting consumer priorities drive market growth. The presence of major market players and extensive marketing campaigns also contribute to the market's dominance in this region.
EuropeEurope is expected to grow rapidly in the global RTD beauty beverage market. Factors such as rapid urbanization, busy lifestyles, and rising disposable incomes contribute to the market's expansion in this region.
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