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Wellness Tourism Market

Aug 2024

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Historical Data Period

Largest Region

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웰니스 관광 시장 규모, 점유율 및 서비스별 추세 분석 보고서(숙박, 식음료, 국내 운송, 쇼핑 및 웰니스 활동), 여행 목적(1차 및 2차) 및 여행 유형(국내 및 국제), 지역별 및 세그먼트 예측, 2024-2032

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웰니스 관광 시장 개요


글로벌 웰니스 관광 시장 규모는 2023년에 9,098억 4,000만 달러로 추산되었으며 2032년까지 1,9741억 8,000만 달러에 도달할 것으로 예상되며, 연평균 성장률은 10.36%입니다(예측 기간(2024-2032)). 


웰니스 관광 시장은 여행객들이 신체적, 정신적, 정서적 웰빙을 점점 더 우선시함에 따라 강력한 성장을 경험하고 있습니다. 이 부문은 스파 트리트먼트, 요가 리트리트, 디톡스 프로그램, 전체론적 요법을 포함한 광범위한 건강 중심 여행 경험을 포함합니다. 건강과 웰빙에 대한 소비자 인식이 높아지고 전 세계적으로 가처분 소득이 증가함에 따라 시장이 빠르게 확장되고 있습니다. 디지털 디톡스 리트리트 및 통합 건강 패키지 와 같은 웰니스 제공의 혁신은 다양한 웰니스 요구에 부응하면서 부문을 다각화하고 있습니다. COVID-19의 영향으로 여행객들이 안전하고 건강 지향적인 휴가 옵션을 찾으면서 웰니스 관광에 대한 관심이 더욱 커졌습니다. 지역적으로 북미와 유럽은 확립된 웰니스 인프라로 시장을 선도하는 반면, 아시아 태평양은 소득 증가와 건강에 대한 집중으로 상당한 성장을 경험하고 있습니다. 라틴 아메리카와 중동의 신흥 시장도 주목을 받고 있습니다.


오늘날의 빠르게 움직이는 세상에서 균형과 웰빙에 대한 추구는 웰빙 관광의 상당한 증가로 이어졌습니다. 웰빙 관광은 여행과 건강, 휴식을 합친 붐을 일으키는 부문입니다. 웰빙 관광은 더 이상 단순한 트렌드가 아니라 개인의 활력 회복과 전체적인 건강에 대한 욕구가 커지면서 주도되는 운동입니다. 무성한 풍경 속에 자리 잡은 고요한 스파 휴양지에서 깨끗한 해변에서 활력을 되찾는 요가 휴양지까지, 여행객들은 관광 이상의 것을 제공하는 목적지를 점점 더 찾고 있습니다. 그들은 정신적 명확성, 신체적 활력, 정서적 평온함을 증진하는 경험을 추구하고 있습니다.


이 블로그는 웰니스 관광의 역동적인 세계를 탐구하며, 성장의 핵심 원동력, 새로운 트렌드, 다양한 웰니스 중심 여행객을 대상으로 하는 다양한 상품을 살펴봅니다. 점점 더 많은 개인이 건강과 웰빙을 우선시함에 따라, 이 시장의 미묘한 차이를 이해하면 현대 관광객의 진화하는 선호도와 업계 이해 관계자에게 제공하는 기회에 대한 귀중한 통찰력을 얻을 수 있습니다.























































기인하다세부
2023년 시장 규모 가치9098억 4천만 달러
Revenue Forecast In 2032USD 1974.18 Billion
Growth Rate CAGRCAGR of 10.36% from 2024 to 2032
Quantitative UnitsRepresentation of revenue in US$ Bn and CAGR from 2024 to 2032
Forecast Year2024-2032
Historic Year2019 to 2023
By Product

  •    In-country Transport

  •    Lodging

  •    Food & Beverage

  •   Wellness Activities

  •   Shopping

  •    Others


By End-User

  •  Domestic

  •  International

  •  Others


By Region

  •   North America

  •   Europe

  •    Asia-Pacific

  •    Latin America

  •   Middle East & Africa


Customization ScopeFree customization report with the procurement of the report and modifications to the regional and segment scope. Particular Geographic competitive landscape.
Competitive LandscapeHilton, Marriott International, Inc., Accor, Hyatt Corporation, Radisson Hospitality, InterContinental Hotels Group, Rancho La Puerta, Inc., Omni Hotels & Resorts, Nirmanakaya Wellness Retreat, Four Seasons Hotels Limited

Frequently Asked Questions

How big is the Wellness Tourism Market?

Wellness Tourism Market Size Was Estimated At USD 909.84 billion In 2023 And Is Projected To Reach USD 1974.18 Billion By 2032.

What is the Wellness Tourism Market Growth?

Wellness Tourism Market expected to grow at 10.36% CAGR during the forecast period for 2024-2032.

Who are the key players in Wellness Tourism Market?

Hilton, Marriott International, Inc., Accor, Hyatt Corporation, Radisson Hospitality, InterContinental Hotels Group, Rancho La Puerta, Inc., Omni Hotels & Resorts, Nirmanakaya Wellness Retreat, Four Seasons Hotels Limited.

Market Dynamics

Market Drivers

Growing Health Consciousness: There is a rising awareness about the importance of health and well-being, leading people to seek out travel experiences that promote wellness, such as spa retreats, yoga retreats, and wellness-focused vacations.

Increasing Disposable Income: As disposable incomes increase, more individuals can afford to spend on luxury and wellness travel experiences. This trend is particularly prominent in emerging markets where rising affluence is driving demand for high-end wellness tourism.

Stress and Mental Health Awareness: With growing concerns about mental health and stress management, wellness tourism offers travelers opportunities to escape their daily routines and engage in activities designed to reduce stress and improve mental well-being.

Advancements in Wellness Technologies: Innovations in wellness technologies, such as personalized health assessments, cutting-edge spa treatments, and advanced fitness equipment, are attracting tourists who seek modern and effective ways to enhance their well-being.

Sustainable and Eco-Friendly Travel Trends: The increasing preference for sustainable and eco-friendly travel options aligns with the wellness tourism market's emphasis on natural and holistic experiences. Many wellness destinations incorporate eco-friendly practices, which appeal to environmentally conscious travelers.

Market Restraining Factors

Economic Downturns: Economic fluctuations can significantly impact discretionary spending, leading to reduced consumer spending on luxury and non-essential services such as wellness tourism. During economic recessions, individuals and businesses often cut back on travel and wellness-related expenditures.

High Costs: Wellness tourism can be expensive, with costs associated with luxury accommodations, specialized treatments, and personalized wellness programs. The high price tag may deter budget-conscious travelers and limit market growth.

Health and Safety Concerns: Global health crises, such as the COVID-19 pandemic, have heightened concerns about travel-related health risks. Even as the situation improves, lingering fears about health and safety may discourage people from engaging in wellness travel.

Regulatory Challenges: Different countries have varying regulations and standards related to wellness tourism, which can create barriers for operators. Strict regulations and varying health standards can complicate operations and deter international wellness travelers.

Cultural and Regional Differences: Wellness practices and preferences can vary widely across cultures and regions. What appeals to wellness tourists in one region may not be as attractive in another, posing challenges for businesses aiming to cater to a global audience.

Key Players

  • Hilton
  • Marriott International, Inc.
  • Accor
  • Hyatt Corporation
  • Radisson Hospitality
  • InterContinental Hotels Group
  • Rancho La Puerta, Inc.
  • Omni Hotels & Resorts
  • Nirmanakaya Wellness Retreat
  • Four Seasons Hotels Limited
Recent Developments:
  • In April 2021-Atmantan NATURALS, a new wellness-tech platform, was introduced, and the Atman tan Wellness Centre has since expanded into nutraceuticals and supplements. Expert scientists and physicians handpick natural herbal supplements to offer high-efficacy, disease-reversing treatments for this telemedicine platform.

  • In August 2021-On the outskirts of Kolkata, the Carnoustie Group and South City Ayurvedic Wellness Center will open a luxury Ayurvedic and traditional Indian wellness center for INR 100 crore. On the route to Sundarbans, the project is only 16 kilometers from Science City.

Regional Analysis

In 2022, North America held a 39.7% revenue share, dominating the market. This is brought on by a high level of disposable income and the growing emphasis on mental and physical health. The number of travels to North America is rising as a result of active marketing by leading companies emphasizing the benefits of physical and mental well-being attained through yoga, rejuvenation treatment, herbal medicines, meditation, agritourism, and spa therapies at exotic locations.

According to estimates, Europe holds the second-most significant position in the market. The region's market is expanding because of the growing number of people experiencing stress-related health problems and the resulting increased need for well-being services. 56.0% of EU citizens had at least one personal tour in 2021, according to Eurostat. Furthermore, Spain was the EU's most popular travel destination for foreign visitors. There are many thermal springs in Spain that can relieve pain and other problems.

Key Market Insights

Market Growth

Expanding Sector: Valued at about USD 735 billion in 2022, with a projected CAGR of 7-10% due to increasing health-conscious travel.

Consumer Preferences:

Holistic Wellness: Growing demand for comprehensive wellness experiences including yoga, meditation, and nutrition.

Customization: Preference for personalized wellness plans tailored to individual needs.

Key Segments:

Destination Spas: Popular for high-end spa treatments and holistic health services.

Medical Wellness: Rising interest in combining wellness with medical treatments.

Emerging Trends:

Tech Integration: Increasing use of wellness apps and smart devices.

Mental Health Focus: Emphasis on stress management and mental well-being.

Challenges and Opportunities:

Market Saturation: Rising competition as more providers enter the market.

Emerging Markets: Growth opportunities in emerging regions with increasing affluence and wellness interest.

Market Segmentation

Wellness Tourism Market By Service
  • In-country Transport
  • Lodging
  • Food & Beverage
  • Wellness Activities
  • Shopping
  • Others
Wellness Tourism Market By Travel Purpose
  • Primary
  • Secondary
Wellness Tourism Market By Travel Type
  • Domestic
  • International
Wellness Tourism Market By Region- North America-
  • The US
  • Canada
  • Mexico
Europe-
  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • Rest of Europe
Asia-Pacific-
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
Latin America-
  • Brazil
  • Argentina
  • Rest of Latin America
Middle East & Africa-
  • GCC Countries
  • South Africa
  • Rest of Middle East and Africa

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