건설 시장의 IoT, 2030년 기회에 주목하다</font></font>

건설 시장 개요의 IoT

건설 시장에서 글로벌 IoT는 2022년부터 2029년까지 16.8% CAGR로 성장할 것으로 예상됩니다. 2020년 81억 달러에서 2029년까지 320억 1천만 달러를 넘어설 것으로 예상됩니다.

사물 인터넷 ( IoT)은 건설 부문에 상당한 이점을 제공하며, 의료, 제조, 자동차 및 간소화된 시스템 관리와 자동화가 가장 중요한 기타 분야에서 입증된 효능을 활용합니다. 다양한 응용 프로그램을 통해 IoT는 안전 프로토콜을 강화하고 건설 현장 전반의 생산성을 높일 준비가 되어 있습니다.

장치와 시스템을 통합된 네트워크로 통합하고 중앙 서버와 동기화하면 간소화된 모니터링이 용이해져 감독자가 프로젝트 역학에 대한 포괄적인 감독을 유지하면서 효율적으로 업무를 수행할 수 있습니다. 이러한 실시간 가시성을 통해 문제를 신속하게 식별하고 해결하여 가동 중단 시간을 최소화하고 장비 고장을 사전에 예방할 수 있습니다. IoT 기능을 통해 기계 이동, 상태 및 진행 상황을 정확하게 제어하고 모니터링하여 실시간 보고를 용이하게 하고 운영 조정을 최적화하여 생산성을 높이고 지연을 완화할 수 있습니다.

기인하다	세부
학습 기간	2020-2029
기준년도	2021
추정 연도	2022
예상 연도	2022-2029
역사적 기간	2018-2020
단위	가치(10억 달러)
분할	제공별, 프로젝트 유형별, 응용 프로그램별
제공함으로써	하드웨어 소프트웨어 서비스
프로젝트 유형별	광고 주거용
응용 프로그램으로	원격 작업 안전 관리 차량 관리 예측 유지 관리 기타
지역별로	아시아 태평양 북아메리카 중동 남아메리카 유럽

인도, 중국, 말레이시아 등을 포함한 아시아 태평양 지역의 정부는 스마트 시티를 구축하기 위해 인프라 및 건설 노력에 막대한 투자를 하고 있으며, APAC 인프라 시장은 2025년까지 글로벌 시장 점유율의 약 60%를 차지할 것으로 예상됩니다. 이러한 상당한 투자는 건설 시장에서 IoT를 추진할 것으로 예상됩니다. 또한 홍콩, 싱가포르, 중국과 같은 국가의 정부는 건설 현장 사고를 완화하기 위해 엄격한 규정을 제정하고 있으며, 안전 법률 위반자에게는 엄중한 처벌을 부과하고 있습니다. IoT가 건설에서 안전 조치를 강화할 수 있는 역량을 감안할 때, 이러한 규제 조치는 가까운 미래에 APAC 지역 내 건설 시장 에서 IoT 에 성장 기회를 제공할 것으로 예상됩니다 .

[caption id="attachment_9522" align="aligncenter" width="870"]

IoT in Construction Market | Exactitude Consultancy

건설 시장의 IoT | Exactitude Consultancy[/caption]

Frequently Asked Questions

• What is the worth of the IOT in the Construction market?

The IOT in Construction market size had crossed USD 8.10 billion in 2020 and will observe a CAGR of more than 16.8% up to 2029 driven by the rising technological advancements.

• What is the size of the North America IOT in Construction industry?

North America held more than 48% of the IOT in Construction market revenue share in 2021 and will witness expansion.

• What are the upcoming trends of IOT in Construction market, globally?

The future of IOT in construction appears bright, as companies such as Trimble, Pillar Technologies, ES Track, and others are developing products and launching them in the market, encouraging construction business owners to give them a try and see for themselves the significant benefits of the technology.

• Which are the top companies to hold the market share in IOT in Construction market?

Caterpillar Inc, Sigfox, Oracle Corporation, CalAmp Corp., Losant IOT, Giatec Scientific, Inc, WorldSensing, Kore Wireless, Trimble Inc., Autodesk Inc. are the key players in the IOT in Construction market. To enhance their competitive positions and to meet the rising demand in diverse applications, these leading companies provide a comprehensive range of IOT solutions for the construction sector.

• Which is the largest regional market for IOT in Construction market?

North America held the highest share of the IOT in Construction market. North America's substantial market share may be ascribed to the region's various construction OEMs using IOT in their projects. Oracle Corporation, Caterpillar Inc., and CalAmp Corp. are just a few of the IOT in construction companies with headquarters in the region. The area is seeing increased investment in infrastructure and construction projects, which is helping to drive IOT adoption in the North American construction industry.

IOT in Construction Market Segment Analysis

The IOT in Construction market is divided on the basis of offering into hardware, software and services. The total IOT in construction market is expected to be dominated by the software sector. The need for software is being driven by firms' constant focus on developing software that reflects numerous metrics in the dashboard and increased use of analytics for improved decision-making.

Furthermore, it is divided on the basis of project type into commercial and residential. On the basis of application, the IOT in construction market can be divided into remote operations, safety management, fleet management, predictive maintenance and others. During the projection period, remote operation will be the biggest sector of the entire market. The significant market share of the remote operations application is due to the growing use of IOT for machine control and real-time monitoring. Better waste management and resource optimization enabled by IOT technologies on building sites, on the other hand, are expected to boost industry growth throughout the projection period. Data-driven decision-making at the planning stage of building projects is likely to predict improved resource management, resulting in increased project efficiency.

[caption id="attachment_9524" align="alignnone" width="680"]

IoT in Construction Market | Exactitude Consultancy[/caption]

IOT in Construction Market Players

Caterpillar Inc, Sigfox, Oracle Corporation, CalAmp Corp., Losant IOT, Giatec Scientific, Inc, WorldSensing, Kore Wireless, Trimble Inc., Autodesk Inc. are the key players in the IOT in Construction market.

To enhance their competitive positions and to meet the rising demand in diverse applications, these leading companies provide a comprehensive range of IOT solutions for the construction sector.

To increase their geographical footprint and enhance their product technologies, several rivals in the IOT in construction market used product launch as a significant developing strategy. For example, Triax Technologies, located in the United States, announced the Intrinsically Safe (IS) form of their IOT solution for use on construction sites in July 2020. During the COVID-19 epidemic, the IS version is accessible on the Spot-r network and Proximity Trace hardware devices, which provide contact tracing and social distancing technologies on building sites. Similarly, in September 2017, the American corporation Autodesk, Inc. announced Fusion 360, a cloud-based software platform that merges data from CAM, CAD, and CAE. The device was created with industrial applications in mind, with the goal of simplifying service operations and allowing predictive maintenance.

Who Should Buy? Or Key Stakeholders

Rubber manufacturers
Packaging companies
Retailers
Distributors
Packaging companies
Printing and publication companies
Others

Key Takeaways

The global IOT in construction market is expected to grow at 16.8% CAGR.
Based on offering, the total IOT in construction market is expected to be dominated by the software sector.
Based on projecy type, the market is dominated by commercial segment.
On the basis of application, remote operation will be the biggest sector of the entire market.
North America dominated the market in the regional share.
The integration of IoT technology for real-time monitoring and optimization of construction processes is a major trend in the construction market.

IOT in Construction Market Regional Analysis

The IOT in Construction market by region includes North America, Asia-Pacific (APAC), Europe, South America, and Middle East & Africa (MEA).

North America: includes the US, Canada, Mexico
Asia Pacific: includes China, Japan, South Korea, India, Australia, ASEAN and Rest of APAC
Europe: includes UK, Germany, France, Italy, Spain, Russia, and Rest of Europe
South America: includes Brazil, Argentina and Rest of South America
Middle East & Africa: includes Turkey, UAE, Saudi Arabia, South Africa, and Rest of MEA

The United States and Canada make up the North American area. North America's substantial market share may be ascribed to the region's various construction OEMs using IOT in their projects. Oracle Corporation, Caterpillar Inc., and CalAmp Corp. are just a few of the IOT in construction companies with headquarters in the region. The area is seeing increased investment in infrastructure and construction projects, which is helping to drive IOT adoption in the North American construction industry.

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IoT in Construction Market | Exactitude Consultancy[/caption]

Key Market Segments: IOT in Construction Market IOT in Construction Market by Offering, 2020-2029, (USD Million)

Hardware
Software
Services

IOT in Construction Market by Type of Project Type, 2020-2029, (USD Million)

Commercial
Residential

IOT in Construction Market by Application, 2020-2029, (USD Million)

Remote Operations
Safety Management
Fleet Management
Predictive Maintenance
Others

IOT in Construction Market by Region, 2020-2029, (USD Million)

North America
Europe
Asia Pacific
South America
Middle East And Africa

Important countries in all regions are covered.

Key Question Answered

What is the current size of the IOT in Construction market?
What are the key factors influencing the growth of IOT in Construction?
What are the major applications for IOT in Construction?
Who are the major key players in the IOT in Construction market?
Which region will provide more business opportunities for IOT in Construction in future?
Which segment holds the maximum share of the IOT in Construction market?

소개
1. 시장 정의
2. 시장 세분화
3. 연구 타임라인
4. 가정 및 제한 사항

연구 방법론
1. 데이터 마이닝
  1. 2차 연구
  2. 1차 연구
  3. 주제별 전문가의 조언
2. 품질 검사
  1. 최종 검토
3. 데이터 삼각 측량
  1. 하향식 접근 방식
  2. 탑다운 접근 방식
  3. 연구 흐름
4. 데이터 소스

요약

시장 개요
1. 건설 시장 전망에서의 글로벌 IoT
  1. 시장 동인
  2. 시장 제약
  3. 시장 기회
2. 건설 시장에서 IoT에 대한 Covid-19의 영향
3. 포터의 5가지 힘 모델
  1. 신규 진입업체의 위협
  2. 대체품의 위협
  3. 공급업체의 협상력
  4. 고객의 협상력
  5. 경쟁의 정도
4. 산업 가치 사슬 분석

건설 시장에서의 글로벌 IoT 제공
1. 하드웨어
2. 소프트웨어
3. 서비스

프로젝트 유형별 건설 시장의 글로벌 IoT
1. 광고
2. 주거용

건설 시장의 글로벌 IoT 애플리케이션별
1. 원격 작업
2. 안전 관리
3. 차량 관리
4. 예측 유지 관리
5. 기타

지역별 건설 시장의 글로벌 IoT
1. 북아메리카
  1. 우리를
  2. 캐나다
  3. 멕시코
2. 남아메리카
  1. 브라질
  2. 아르헨티나
  3. 콜롬비아
  4. 남미의 나머지 지역
3. 유럽
  1. 독일
  2. 영국
  3. 프랑스
  4. 이탈리아
  5. 스페인
  6. 러시아 제국
  7. 유럽의 나머지 지역
4. 아시아 태평양
  1. 인도
  2. 중국
  3. 일본
  4. 대한민국
  5. 호주
  6. 동남아시아
  7. 아시아 태평양의 나머지 지역
5. 중동 및 아프리카
  1. 아랍에미리트
  2. 사우디 아라비아
  3. 남아프리카 공화국
  4. 중동 및 아프리카의 나머지 지역

회사 프로필* (사업 개요, 회사 스냅샷, 제공되는 제품, 최근 개발 사항)

1. 캐터필러 주식회사
2. 시그폭스
3. 오라클 주식회사
4. 칼앰프 주식회사
5. 로산트 IoT
6. 지아텍 사이언티픽 주식회사
7. 월드센싱
8. 코레 와이어리스
9. 트림블 주식회사
10. 오토데스크 주식회사

*회사 목록은 표시용입니다.

표 목록

TABLE 1                GLOBAL IOT IN CONSTRUCTION MARKET BY OFFERING (USD MILLIONS) 2020-2029

TABLE 2                GLOBAL IOT IN CONSTRUCTION MARKET BY PROJECT TYPE (USD MILLIONS) 2020-2029

TABLE 3                GLOBAL IOT IN CONSTRUCTION MARKET BY APPLICATION (USD MILLIONS) 2020-2029

TABLE 4                GLOBAL IOT IN CONSTRUCTION MARKET BY REGION (USD MILLIONS) 2020-2029

TABLE 5                US IOT IN CONSTRUCTION MARKET BY OFFERING (USD MILLIONS) 2020-2029

TABLE 6                US IOT IN CONSTRUCTION MARKET BY PROJECT TYPE (USD MILLIONS) 2020-2029

TABLE 7                US IOT IN CONSTRUCTION MARKET BY APPLICATION (USD MILLIONS) 2020-2029

TABLE 8                CANADA IOT IN CONSTRUCTION MARKET BY OFFERING (USD MILLIONS) 2020-2029

TABLE 9                CANADA IOT IN CONSTRUCTION MARKET BY PROJECT TYPE (USD MILLIONS) 2020-2029

TABLE 10              CANADA IOT IN CONSTRUCTION MARKET BY APPLICATION (USD MILLIONS) 2020-2029

TABLE 11              MEXICO IOT IN CONSTRUCTION MARKET BY OFFERING (USD MILLIONS) 2020-2029

TABLE 12              MEXICO IOT IN CONSTRUCTION MARKET BY PROJECT TYPE (USD MILLIONS) 2020-2029

TABLE 13              MEXICO IOT IN CONSTRUCTION MARKET BY APPLICATION (USD MILLIONS) 2020-2029

TABLE 14              BRAZIL IOT IN CONSTRUCTION MARKET BY OFFERING (USD MILLIONS) 2020-2029

TABLE 15              BRAZIL IOT IN CONSTRUCTION MARKET BY PROJECT TYPE (USD MILLIONS) 2020-2029

TABLE 16              BRAZIL IOT IN CONSTRUCTION MARKET BY APPLICATION (USD MILLIONS) 2020-2029

TABLE 17              ARGENTINA IOT IN CONSTRUCTION MARKET BY OFFERING (USD MILLIONS) 2020-2029

TABLE 18              ARGENTINA IOT IN CONSTRUCTION MARKET BY PROJECT TYPE (USD MILLIONS) 2020-2029

TABLE 19              ARGENTINA IOT IN CONSTRUCTION MARKET BY APPLICATION (USD MILLIONS) 2020-2029

TABLE 20              COLOMBIA IOT IN CONSTRUCTION MARKET BY OFFERING (USD MILLIONS) 2020-2029

TABLE 21              COLOMBIA IOT IN CONSTRUCTION MARKET BY PROJECT TYPE (USD MILLIONS) 2020-2029

TABLE 22              COLOMBIA IOT IN CONSTRUCTION MARKET BY APPLICATION (USD MILLIONS) 2020-2029

TABLE 23              REST OF SOUTH AMERICA IOT IN CONSTRUCTION MARKET BY OFFERING (USD MILLIONS) 2020-2029

TABLE 24              REST OF SOUTH AMERICA IOT IN CONSTRUCTION MARKET BY PROJECT TYPE (USD MILLIONS) 2020-2029

TABLE 25              REST OF SOUTH AMERICA IOT IN CONSTRUCTION MARKET BY APPLICATION (USD MILLIONS) 2020-2029

TABLE 26              INDIA IOT IN CONSTRUCTION MARKET BY OFFERING (USD MILLIONS) 2020-2029

TABLE 27              INDIA IOT IN CONSTRUCTION MARKET BY PROJECT TYPE (USD MILLIONS) 2020-2029

TABLE 28              INDIA IOT IN CONSTRUCTION MARKET BY APPLICATION (USD MILLIONS) 2020-2029

TABLE 29              CHINA IOT IN CONSTRUCTION MARKET BY OFFERING (USD MILLIONS) 2020-2029

TABLE 30              CHINA IOT IN CONSTRUCTION MARKET BY PROJECT TYPE (USD MILLIONS) 2020-2029

TABLE 31              CHINA IOT IN CONSTRUCTION MARKET BY APPLICATION (USD MILLIONS) 2020-2029

TABLE 32              JAPAN IOT IN CONSTRUCTION MARKET BY OFFERING (USD MILLIONS) 2020-2029

TABLE 33              JAPAN IOT IN CONSTRUCTION MARKET BY PROJECT TYPE (USD MILLIONS) 2020-2029

TABLE 34              JAPAN IOT IN CONSTRUCTION MARKET BY APPLICATION (USD MILLIONS) 2020-2029

TABLE 35              SOUTH KOREA IOT IN CONSTRUCTION MARKET BY OFFERING (USD MILLIONS) 2020-2029

TABLE 36              SOUTH KOREA IOT IN CONSTRUCTION MARKET BY PROJECT TYPE (USD MILLIONS) 2020-2029

TABLE 37              SOUTH KOREA IOT IN CONSTRUCTION MARKET BY APPLICATION (USD MILLIONS) 2020-2029

TABLE 38              AUSTRALIA IOT IN CONSTRUCTION MARKET BY OFFERING (USD MILLIONS) 2020-2029

TABLE 39              AUSTRALIA IOT IN CONSTRUCTION MARKET BY PROJECT TYPE (USD MILLIONS) 2020-2029

TABLE 40              AUSTRALIA IOT IN CONSTRUCTION MARKET BY APPLICATION (USD MILLIONS) 2020-2029

TABLE 41              SOUTH-EAST ASIA IOT IN CONSTRUCTION MARKET BY OFFERING (USD MILLIONS) 2020-2029

TABLE 42              SOUTH-EAST ASIA IOT IN CONSTRUCTION MARKET BY PROJECT TYPE (USD MILLIONS) 2020-2029

TABLE 43              SOUTH-EAST ASIA IOT IN CONSTRUCTION MARKET BY APPLICATION (USD MILLIONS) 2020-2029

TABLE 44              REST OF ASIA PACIFIC IOT IN CONSTRUCTION MARKET BY OFFERING (USD MILLIONS) 2020-2029

TABLE 45              REST OF ASIA PACIFIC IOT IN CONSTRUCTION MARKET BY PROJECT TYPE (USD MILLIONS) 2020-2029

TABLE 46              REST OF ASIA PACIFIC IOT IN CONSTRUCTION MARKET BY APPLICATION (USD MILLIONS) 2020-2029

TABLE 47              GERMANY IOT IN CONSTRUCTION MARKET BY OFFERING (USD MILLIONS) 2020-2029

TABLE 48              GERMANY IOT IN CONSTRUCTION MARKET BY PROJECT TYPE (USD MILLIONS) 2020-2029

TABLE 49              GERMANY IOT IN CONSTRUCTION MARKET BY APPLICATION (USD MILLIONS) 2020-2029

TABLE 50              UK IOT IN CONSTRUCTION MARKET BY OFFERING (USD MILLIONS) 2020-2029

TABLE 51              UK IOT IN CONSTRUCTION MARKET BY PROJECT TYPE (USD MILLIONS) 2020-2029

TABLE 52              UK IOT IN CONSTRUCTION MARKET BY APPLICATION (USD MILLIONS) 2020-2029

TABLE 53              FRANCE IOT IN CONSTRUCTION MARKET BY OFFERING (USD MILLIONS) 2020-2029

TABLE 54              FRANCE IOT IN CONSTRUCTION MARKET BY PROJECT TYPE (USD MILLIONS) 2020-2029

TABLE 55              FRANCE IOT IN CONSTRUCTION MARKET BY APPLICATION (USD MILLIONS) 2020-2029

TABLE 56              ITALY IOT IN CONSTRUCTION MARKET BY OFFERING (USD MILLIONS) 2020-2029

TABLE 57              ITALY IOT IN CONSTRUCTION MARKET BY PROJECT TYPE (USD MILLIONS) 2020-2029

TABLE 58              ITALY IOT IN CONSTRUCTION MARKET BY APPLICATION (USD MILLIONS) 2020-2029

TABLE 59              SPAIN IOT IN CONSTRUCTION MARKET BY OFFERING (USD MILLIONS) 2020-2029

TABLE 60              SPAIN IOT IN CONSTRUCTION MARKET BY PROJECT TYPE (USD MILLIONS) 2020-2029

TABLE 61              SPAIN IOT IN CONSTRUCTION MARKET BY APPLICATION (USD MILLIONS) 2020-2029

TABLE 62              RUSSIA IOT IN CONSTRUCTION MARKET BY OFFERING (USD MILLIONS) 2020-2029

TABLE 63              RUSSIA IOT IN CONSTRUCTION MARKET BY PROJECT TYPE (USD MILLIONS) 2020-2029

TABLE 64              RUSSIA IOT IN CONSTRUCTION MARKET BY APPLICATION (USD MILLIONS) 2020-2029

TABLE 65              REST OF EUROPE IOT IN CONSTRUCTION MARKET BY OFFERING (USD MILLIONS) 2020-2029

TABLE 66              REST OF EUROPE IOT IN CONSTRUCTION MARKET BY PROJECT TYPE (USD MILLIONS) 2020-2029

TABLE 67              REST OF EUROPE IOT IN CONSTRUCTION MARKET BY APPLICATION (USD MILLIONS) 2020-2029

TABLE 68              UAE IOT IN CONSTRUCTION MARKET BY OFFERING (USD MILLIONS) 2020-2029

TABLE 69              UAE IOT IN CONSTRUCTION MARKET BY PROJECT TYPE (USD MILLIONS) 2020-2029

TABLE 70              UAE IOT IN CONSTRUCTION MARKET BY APPLICATION (USD MILLIONS) 2020-2029

TABLE 71              SAUDI ARABIA IOT IN CONSTRUCTION MARKET BY OFFERING (USD MILLIONS) 2020-2029

TABLE 72              SAUDI ARABIA IOT IN CONSTRUCTION MARKET BY PROJECT TYPE (USD MILLIONS) 2020-2029

TABLE 73              SAUDI ARABIA IOT IN CONSTRUCTION MARKET BY APPLICATION (USD MILLIONS) 2020-2029

TABLE 74              SOUTH AFRICA IOT IN CONSTRUCTION MARKET BY OFFERING (USD MILLIONS) 2020-2029

TABLE 75              SOUTH AFRICA IOT IN CONSTRUCTION MARKET BY PROJECT TYPE (USD MILLIONS) 2020-2029

TABLE 76              SOUTH AFRICA IOT IN CONSTRUCTION MARKET BY APPLICATION (USD MILLIONS) 2020-2029

TABLE 77              REST OF MIDDLE EAST AND AFRICA IOT IN CONSTRUCTION MARKET BY OFFERING (USD MILLIONS) 2020-2029

TABLE 78              REST OF MIDDLE EAST AND AFRICA IOT IN CONSTRUCTION MARKET BY PROJECT TYPE (USD MILLIONS) 2020-2029

TABLE 79              REST OF MIDDLE EAST AND AFRICA IOT IN CONSTRUCTION MARKET BY APPLICATION (USD MILLIONS) 2020-2029

LIST OF FIGURES

FIGURE 1              MARKET DYNAMICS

FIGURE 2              MARKET SEGMENTATION

FIGURE 3              REPORT TIMELINES: YEARS CONSIDERED

FIGURE 4              DATA TRIANGULATION

FIGURE 5              BOTTOM-UP APPROACH

FIGURE 6              TOP-DOWN APPROACH

FIGURE 7              RESEARCH FLOW

FIGURE 8        GLOBAL IOT IN CONSTRUCTION MARKET BY OFFERING, USD MILLION, 2020-2029

FIGURE 9        GLOBAL IOT IN CONSTRUCTION MARKET BY PROJECT TYPE, USD MILLION, 2020-2029

FIGURE 10     GLOBAL IOT IN CONSTRUCTION MARKET BY APPLICATION INDUSTRY, USD MILLION, 2020-2029

FIGURE 11     GLOBAL IOT IN CONSTRUCTION MARKET BY REGION, USD MILLION, 2020-2029

FIGURE 12     PORTER’S FIVE FORCES MODEL

FIGURE 13     NORTH AMERICA IOT IN CONSTRUCTION MARKET SNAPSHOT

FIGURE 14     EUROPE IOT IN CONSTRUCTION MARKET SNAPSHOT

FIGURE 15     ASIA PACIFIC IOT IN CONSTRUCTION MARKET SNAPSHOT

FIGURE 16           SOUTH AMERICA IOT IN CONSTRUCTION MARKET SNAPSHOT

FIGURE 17           MIDDLE EAST & AFRICA IOT IN CONSTRUCTION MARKET SNAPSHOT

FIGURE 18           CATERPILLAR INC: COMPANY SNAPSHOT

FIGURE 19           SIGFOX: COMPANY SNAPSHOT

FIGURE 20           ORACLE CORPORATION: COMPANY SNAPSHOT

FIGURE 21           CALAMP CORP.: COMPANY SNAPSHOT

FIGURE 22           LOSANT IOT: COMPANY SNAPSHOT

FIGURE 23           GIATEC SCIENTIFIC, INC: COMPANY SNAPSHOT

FIGURE 24           WORLDSENSING: COMPANY SNAPSHOT

FIGURE 25           KORE WIRELESS: COMPANY SNAPSHOT

FIGURE 26           TRIMBLE INC.: COMPANY SNAPSHOT

FIGURE 27           AUTODESK INC.: COMPANY SNAPSHOT

Identifying Key Products in the Market

The identification of key products in any market is pivotal for understanding what drives consumer interest, technological innovation, and competitive advantage. Here’s how to approach this:
Market Analysis Reports: Start with syndicated market analysis reports from firms like Nielsen, Euromonitor, or specialized industry analysts. These reports often highlight leading products based on sales data, innovation, and consumer feedback.
Patent Filings: Reviewing patent filings can provide insight into technological innovations and future products that may impact the market. Databases like the United States Patent and Trademark Office (USPTO) or the World Intellectual Property Organization (WIPO) can be invaluable.
Ecommerce Platforms and Retailer Websites: Analyzing bestselling products and customer reviews on platforms such as Amazon, Flipkart, or direct retailer websites can offer direct insights into consumer preferences and product popularity.
Consumer Surveys and Feedback: Conducting surveys or analyzing online forums and social media can reveal consumer preferences, pain points, and desired features in products. Tools like SurveyMonkey, Google Surveys, or social listening platforms can facilitate this process.

Segmenting the Market and Products

Market and product segmentation is crucial for targeting marketing efforts and product development. Here’s a methodology for segmenting based on technical specifications:
Technical Specifications Review: Compile a comprehensive list of products within the market, focusing on their technical specifications. This could involve processor speeds for electronics, ingredients for food products, or material composition for apparel.
Factor Analysis: Use statistical techniques like factor analysis to group products based on shared technical specifications. This method helps identify underlying relationships between different specifications and how they cluster together.
Expert Consultation: Engage with industry experts or technical specialists to ensure that the segmentation makes sense from both a market and a technical perspective. This step ensures the practical relevance of the segments identified.

Identifying and Classifying Key Application Segments

Understanding how products are used in different applications is essential for market strategy:
Use Case Analysis: Identify common use cases for products by reviewing product literature, customer testimonials, and case studies. This helps understand the variety of applications each product serves.
Industry Surveys: Conduct surveys targeting professionals in the field to understand how and why certain products are preferred in specific applications. This can also reveal unmet needs in the market.
ApplicationBased Segmentation: Group products based on their primary applications, considering factors such as industry use, consumer vs. professional use, and environmental conditions.

Calculating Market Size Using TopDown and BottomUp Approaches

Estimating the market size accurately is fundamental for strategic planning:
TopDown Approach: Start with global industry data and narrow down to the target market by applying known market shares or segmentation percentages. Industry reports and financial databases are key sources for this approach.
BottomUp Approach: Aggregate sales data or unit shipments from all known market participants. This might require gathering data from company reports, industry associations, and sales channels.
Combining Approaches: Validate the market size estimates by comparing the results from both approaches. Discrepancies can highlight areas requiring further investigation.

Calculating the CAGR for the Market

The Compound Annual Growth Rate (CAGR) is a useful measure to understand market growth over time:
Historical Sales Data: Gather historical sales or market size data over a defined period. Public company filings, industry reports, and government databases can be sources for this data.
CAGR Formula: Apply the CAGR formula \[CAGR = (EV/BV)^{1/n} 1\], where EV is the end value, BV is the beginning value, and n is the number of periods.
Segment and Overall Market CAGR: Calculate CAGR for both the overall market and individual segments to understand growth patterns.

Sources for Secondary or Desk Research

Identifying the right sources is crucial for accurate desk research:
Industry and Market Research Reports: Sources like IBISWorld, Statista, and Frost & Sullivan offer comprehensive industry reports.
Government and International Organizations: Websites of the U.S. Census Bureau, World Bank, and OECD provide economic and industry specific data.
Academic Journals: Platforms like Google Scholar and JSTOR can offer peer reviewed articles on market trends and consumer behavior.
News Archives and Trade Publications: Stay informed on industry developments through sources like Bloomberg, Reuters, and specific trade journals relevant to the market in question.
Each of these steps requires careful consideration and a systematic approach to ensure that the market research report is robust, insightful, and actionable.

IOT in Construction Market

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