Serious Games Market Share, Size | Forecast Industry

Name: Serious Games Market By Platform (Hand-Held, Mobile-Based, PC-Based, Web-Based), By Application (Research & Planning, Simulation & Training, Human Resources, Advertising & Marketing), By End User (Aerospace & Defense, Retail, Education, Media & Entertainment, Government) and Region, Global trends and forecast from 2023 to 2030
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Author: Exactitude Consultancy
ISBN: 30811

Serious Games Market Overview

The serious games market is expected to grow at 20.13% CAGR from 2023 to 2030. It is expected to reach above USD 38.43 Billion by 2030 from USD 10.63 Billion in 2023.

In contrast to engaging in a leisure activity, serious games refer to a wide range of activities that allow people to engage in meaningful endeavours that allow them to practise various abilities and achieve goals. They help people modify their behaviour as they are fascinating, captivating, and absorbing. Additionally, they aid enterprises in developing social and logistical dynamics and rehabilitation centres in translating workouts into games. Through rigorous practise and ongoing assessment, they help people identify their strengths and limitations and increase their confidence. They increase learning effectiveness and knowledge retention in people by making information memorable. Additionally, they provide a secure online setting, an enhanced learning environment, thrilling rewards, and plot advancement or other feedback mechanisms. They improve incentive in people to experiment with new ideas fearlessly and promote better brain function in amusing and engaging circumstances.

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Serious Games Market | Exactitude Consultancy[/caption]

One of the main factors driving the market's growth at the moment is the rising demand for serious games to support user engagement in various businesses around the world. In addition, the market is expanding due to the increasing use of virtual reality (VR) to enhance gaming experiences and build realistic features for the training and development of employees and trainees in organisations. Additionally, a positive market outlook is being provided by businesses' rising emphasis on upholding a healthy workplace culture and giving their staff members comprehensive training opportunities. In addition to this, serious games are increasingly being incorporated into school curricula as useful teaching aids. This, along with teachers' increasing use of serious games to replace didactic methods and motivate pupils to experiment and learn, is promoting industry expansion. In addition, the market is expanding as a result of rising public and private investments in the healthcare, defence, and educational sectors. Additionally, a number of advantages provided by successful serious games, like improved problem awareness, self-monitoring, negotiation, and decision-making, are bolstering the market's expansion. Additionally, the market expansion is being supported by serious games' good refurbishments and favourable return on investment (ROI).

The COVID-19 pandemic has had a major effect on the market for serious games, posing both difficulties and opportunities. During times of solitude and distant labour, serious games have been utilised to help people meet their social and emotional demands. They have made it possible to engage in virtual social contacts, team-building exercises, and emotional support services, which has helped to lessen feelings of loneliness and isolation. During the pandemic, serious games were a crucial part of healthcare teaching and training. They have been put to use for teaching healthcare professionals in telemedicine, infectious disease management, and personal protective equipment (PPE) protocols, as well as for medical simulations and virtual patient contacts. The pandemic has given mental health and wellbeing a lot of attention. Serious games have been used to address issues like stress management, mindfulness, resilience development, and mental health awareness, giving people the tools, they need to deal with the pandemic's psychological effects.

ATTRIBUTE	DETAILS
Study period	2020-2030
Base year	2022
Estimated year	2023
Forecasted year	2023-2030
Historical period	2019-2021
Unit	Value (USD Billion)
Segmentation	By Platform, By Application, By End User, By Region
By Platform	Hand-held Mobile-based Pc-based Web-based
By Application	Research & planning Simulation & training Human resources Advertising & marketing
By End user	Aerospace & defense Retail Education Media & entertainment Government
By Region	North America Asia Pacific Europe South America Middle East Asia & Africa

Frequently Asked Questions

• What is the worth of serious games market?

The serious games market is expected to grow at 20.13% CAGR from 2023 to 2030. It is expected to reach above USD 38.43 Billion by 2030 from USD 10.63 Billion in 2023.

• What are some of the market's driving forces?

The global serious games market is expected to grow owing to the increasing competitiveness amongst the learner group as the demand for the higher interactive learning experience is registering significant growth.

• Which are the top companies to hold the market share in serious games market?

The serious games Market Key players include BreakAway, Ltd., Designing Digitally, Inc., DIGINEXT, IBM Corporation, CISCO Systems Inc., Virtual Heroes, Inc., Nintendo Co. Ltd., Promotion Software GmbH, Revelian, Tata Interactive Systems, Applied Research Associate Inc., Epic Systems Corporation.

• Which is the largest regional market for serious games market?

The region's largest share is in North America. Products manufactured in nations like US and Canada that perform similarly and are inexpensively accessible to the general public have led to the increasing appeal.

Serious Games Market Segment Analysis

The serious games market is segmented based on platform, application, end user and region. Based on platform, the market is segmented into hand-held, mobile-based, pc-based, web-based. In terms of gaming platforms, the mobile-based segment dominated the market for serious games in 2022, and this trend is anticipated to persist over the course of the forecast period. Mobile use is expected to increase in the upcoming years due to the explosive growth of mobile gaming over the previous five years. The affordability of this gaming platform is one of its benefits. Based on application, the market is segmented into research & planning, simulation & training, human resources, advertising and marketing. The application predicts that the simulation and training segment dominated the serious games market in 2022 and will continue to do so in the years to come. This is related to the ongoing tendency in organizations to use game-based learning to boost employee performance. A number of simulation and training use cases, including corporate education, training for emergency services, and health care, among others, use serious games. However, the segment predicted to increase at the fastest rate over the projection period is research and planning. Based on end user, the market is segmented into aerospace & defense, retail, education, media & entertainment, government. The education segment of end user category is expected to hold the largest share for serious games market.

Serious Games Market Players

The serious games Market Key players include BreakAway Ltd., Designing Digitally, Inc., DIGINEXT, IBM Corporation, CISCO Systems Inc., Virtual Heroes, Inc., Nintendo Co. Ltd., Promotion Software GmbH, Revelian, Tata Interactive Systems, Applied Research Associate Inc., Epic Systems Corporation. 27 August, 2022: BreakAway Games rolled out an artificial intelligence based battle management training NEXT, that provides command and control battle management operators sustained, high quality, low cost training repetitions. 29 November, 2023: Applied Research Associate released free burncare virtual trainer app on google play.

Who Should Buy? Or Key stakeholders

Educational Institutions
Healthcare And Medical Institutions
Nonprofit Organizations
Consulting Firms
Game Developers and Publishers
Government & Regional Agencies
Research Organizations
Investors
Regulatory Authorities

Serious Games Market Regional Analysis

The serious games Market by region includes North America, Asia-Pacific (APAC), Europe, South America, and Middle East & Africa (MEA).

North America: includes the US, Canada, Mexico
Asia Pacific: includes China, Japan, South Korea, India, Australia, ASEAN and Rest of APAC
Europe: includes UK, Germany, France, Italy, Spain, Russia, and Rest of Europe
South America: includes Brazil, Argentina and Rest of South America
Middle East & Africa: includes Turkey, UAE, Saudi Arabia, South Africa, and Rest of MEA

In 2022, the serious games market was dominated by North America. The serious gaming market has traditionally been governed by North America, in specifically the United States. A solid education system, a commitment to corporate training, and a vibrant technological industry in the area have all aided in the development and uptake of serious games. Asia-Pacific will have the serious gaming market's fastest rate of growth in 2022. During that time, serious gaming use and development significantly increased in the Asia-Pacific region. With such a sizable population, the Asia-Pacific area offers a sizable market for serious games. Mobile devices, virtual reality (VR), and augmented reality (AR) technologies have all advanced rapidly in the Asia-Pacific region. These technical developments have made it possible to develop serious games that are immersive and engaging, which has improved consumer adoption and expanded the market. Governments in the Asia-Pacific area have realized the value of serious games in training, education, and healthcare. To encourage the creation and uptake of serious games, they have put supportive legislation, financing initiatives, and partnerships with industry stakeholders into place.

Key Market Segments: Serious Games Market

Serious Games Market By Platform, 2020-2030, (USD Billion)

Hand-Held
Mobile-Based
PC-Based
Web-Based

Serious Games Market By Application, 2020-2030, (USD Billion)

Research & Planning
Simulation & Training
Human Resources
Advertising & Marketing

Serious Games Market By End User, 2020-2030, (USD Billion)

Aerospace & Defense
Retail
Education
Media & Entertainment
Government

Serious Games Market By Region, 2020-2030, (USD Billion)

North America
Asia Pacific
Europe
South America
Middle East And Africa

Important Countries In All Regions Are Covered.

Exactitude Consultancy pc-based Key Objectives:

Increasing sales and market share
Developing new application
Improving profitability
Entering new markets
Enhancing brand reputation

Key Question Answered

What is the expected growth rate of the serious games market over the next 7 years?
Who are the major players in the serious games market and what is their market share?
What are the end-user industries driving demand for market and what is their outlook?
What are the opportunities for growth in emerging markets such as Asia-Pacific, Middle East, and Africa?
How is the economic environment affecting the serious games market, including factors such as interest rates, inflation, and exchange rates?
What is the expected impact of government policies and regulations on the serious games market?
What is the current and forecasted size and growth rate of the global serious games market?
What are the key drivers of growth in the serious games market?
Who are the major players in the market and what is their market share?
What are the end users and supply chain dynamics in the serious games market?
What are the technological advancements and innovations in the serious games market and their impact on application development and growth?
What are the regulatory considerations and their impact on the market?
What are the challenges faced by players in the serious games market and how are they addressing these challenges?
What are the opportunities for growth and expansion in the serious games market?
What are the service offering and specifications of leading players in the market?

INTRODUCTION
1. MARKET DEFINITION
2. MARKET SEGMENTATION
3. RESEARCH TIMELINES
4. ASSUMPTIONS AND LIMITATIONS

RESEARCH METHODOLOGY
1. DATA MINING
  1. SECONDARY RESEARCH
  2. PRIMARY RESEARCH
  3. SUBJECT-MATTER EXPERTS’ ADVICE
2. QUALITY CHECKS
  1. FINAL REVIEW
3. DATA TRIANGULATION
  1. BOTTOM-UP APPROACH
  2. TOP-DOWN APPROACH
  3. RESEARCH FLOW
4. DATA SOURCES

EXECUTIVE SUMMARY

MARKET OVERVIEW
1. GLOBAL SERIOUS GAMES MARKET OUTLOOK
  1. MARKET DRIVERS
  2. MARKET RESTRAINTS
  3. MARKET OPPORTUNITIES
2. IMPACT OF COVID-19 ON SERIOUS GAMES MARKET
3. PORTER’S FIVE FORCES MODEL
  1. THREAT FROM NEW ENTRANTS
  2. THREAT FROM SUBSTITUTES
  3. BARGAINING POWER OF SUPPLIERS
  4. BARGAINING POWER OF CUSTOMERS
  5. DEGREE OF COMPETITION
4. INDUSTRY VALUE CHAIN ANALYSIS

GLOBAL SERIOUS GAMES MARKET BY PLATFORM (USD BILLION), 2020-2030
1. HARDWARE
2. SOFTWARE
3. SERVICES

GLOBAL SERIOUS GAMES MARKET BY APPLICATION (USD BILLION), 2020-2030
1. FAULT DETECTION AND ISOLATION
2. LOAD MONITORING AND CONTROL
3. POWER QUALITY MONITORING AND CONTROL
4. SWITCHING AND PROTECTION

GLOBAL SERIOUS GAMES MARKET BY END USER (USD BILLION), 2020-2030
1. RESIDENTIAL
2. COMMERCIAL
3. INDUSTRIAL

GLOBAL SERIOUS GAMES MARKET BY REGION (USD BILLION), 2020-2030
1. NORTH AMERICA
  1. US
  2. CANADA
  3. MEXICO
2. SOUTH AMERICA
  1. BRAZIL
  2. ARGENTINA
  3. COLOMBIA
  4. REST OF SOUTH AMERICA
3. EUROPE
  1. GERMANY
  2. UK
  3. FRANCE
  4. ITALY
  5. SPAIN
  6. RUSSIA
  7. REST OF EUROPE
4. ASIA PACIFIC
  1. INDIA
  2. CHINA
  3. JAPAN
  4. SOUTH KOREA
  5. AUSTRALIA
  6. SOUTH-EAST ASIA
  7. REST OF ASIA PACIFIC
5. MIDDLE EAST AND AFRICA
  1. UAE
  2. SAUDI ARABIA
  3. SOUTH AFRICA
  4. REST OF MIDDLE EAST AND AFRICA

COMPANY PROFILES*

(BUSINESS OVERVIEW, COMPANY SNAPSHOT, PRODUCTS OFFERED, RECENT DEVELOPMENTS)

BREAKAWAY LTD.

DESIGNING DIGITALLY, INC.

DIGINEXT

IBM CORPORATION

CISCO SYSTEMS INC.

VIRTUAL HEROES, INC.

NINTENDO CO. LTD.

PROMOTION SOFTWARE GMBH

REVELIAN

TATA INTERACTIVE SYSTEMS

APPLIED RESEARCH ASSOCIATE INC.

EPIC SYSTEMS CORPORATION

*THE COMPANY LIST IS INDICATIVE

LIST OF TABLES

TABLE 1          GLOBAL SERIOUS GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030

TABLE 2          GLOBAL SERIOUS GAMES MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 3          GLOBAL SERIOUS GAMES MARKET BY END USER (USD BILLION) 2020-2030

TABLE 4          GLOBAL SERIOUS GAMES MARKET BY REGION (USD BILLION) 2020-2030

TABLE 5          NORTH AMERICA SERIOUS GAMES MARKET BY COUNTRY (USD BILLION) 2020-2030

TABLE 6          NORTH AMERICA SERIOUS GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030

TABLE 7          NORTH AMERICA SERIOUS GAMES MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 8          NORTH AMERICA SERIOUS GAMES MARKET BY END USER (USD BILLION) 2020-2030

TABLE 9          US SERIOUS GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030

TABLE 10        US SERIOUS GAMES MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 11        US SERIOUS GAMES MARKET BY END USER (USD BILLION) 2020-2030

TABLE 12        CANADA SERIOUS GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030

TABLE 13        CANADA SERIOUS GAMES MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 14        CANADA SERIOUS GAMES MARKET BY END USER (USD BILLION) 2020-2030

TABLE 15        MEXICO SERIOUS GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030

TABLE 16        MEXICO SERIOUS GAMES MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 17        MEXICO SERIOUS GAMES MARKET BY END USER (USD BILLION) 2020-2030

TABLE 18        SOUTH AMERICA SERIOUS GAMES MARKET BY COUNTRY (USD BILLION) 2020-2030

TABLE 19        SOUTH AMERICA SERIOUS GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030

TABLE 20        SOUTH AMERICA SERIOUS GAMES MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 21        SOUTH AMERICA SERIOUS GAMES MARKET BY END USER (USD BILLION) 2020-2030

TABLE 22        BRAZIL SERIOUS GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030

TABLE 23        BRAZIL SERIOUS GAMES MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 24        BRAZIL SERIOUS GAMES MARKET BY END USER (USD BILLION) 2020-2030

TABLE 25        ARGENTINA SERIOUS GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030

TABLE 26        ARGENTINA SERIOUS GAMES MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 27        ARGENTINA SERIOUS GAMES MARKET BY END USER (USD BILLION) 2020-2030

TABLE 28        COLOMBIA SERIOUS GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030

TABLE 29        COLOMBIA SERIOUS GAMES MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 30        COLOMBIA SERIOUS GAMES MARKET BY END USER (USD BILLION) 2020-2030

TABLE 31        REST OF SOUTH AMERICA SERIOUS GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030

TABLE 32        REST OF SOUTH AMERICA SERIOUS GAMES MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 33        REST OF SOUTH AMERICA SERIOUS GAMES MARKET BY END USER (USD BILLION) 2020-2030

TABLE 34        ASIA-PACIFIC SERIOUS GAMES MARKET BY COUNTRY (USD BILLION) 2020-2030

TABLE 35        ASIA-PACIFIC SERIOUS GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030

TABLE 36        ASIA-PACIFIC SERIOUS GAMES MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 37        ASIA-PACIFIC SERIOUS GAMES MARKET BY END USER (USD BILLION) 2020-2030

TABLE 38        INDIA SERIOUS GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030

TABLE 39        INDIA SERIOUS GAMES MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 40        INDIA SERIOUS GAMES MARKET BY END USER (USD BILLION) 2020-2030

TABLE 41        CHINA SERIOUS GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030

TABLE 42        CHINA SERIOUS GAMES MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 43        CHINA SERIOUS GAMES MARKET BY END USER (USD BILLION) 2020-2030

TABLE 44        JAPAN SERIOUS GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030

TABLE 45        JAPAN SERIOUS GAMES MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 46        JAPAN SERIOUS GAMES MARKET BY END USER (USD BILLION) 2020-2030

TABLE 47        SOUTH KOREA SERIOUS GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030

TABLE 48        SOUTH KOREA SERIOUS GAMES MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 49        SOUTH KOREA SERIOUS GAMES MARKET BY END USER (USD BILLION) 2020-2030

TABLE 50        AUSTRALIA SERIOUS GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030

TABLE 51        AUSTRALIA SERIOUS GAMES MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 52        AUSTRALIA SERIOUS GAMES MARKET BY END USER (USD BILLION) 2020-2030

TABLE 53        SOUTH-EAST ASIA SERIOUS GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030

TABLE 54        SOUTH-EAST ASIA SERIOUS GAMES MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 55        SOUTH-EAST ASIA SERIOUS GAMES MARKET BY END USER (USD BILLION) 2020-2030

TABLE 56        REST OF ASIA PACIFIC SERIOUS GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030

TABLE 57        REST OF ASIA PACIFIC SERIOUS GAMES MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 58        REST OF ASIA PACIFIC SERIOUS GAMES MARKET BY END USER (USD BILLION) 2020-2030

TABLE 59        EUROPE SERIOUS GAMES MARKET BY COUNTRY (USD BILLION) 2020-2030

TABLE 60        EUROPE SERIOUS GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030

TABLE 61        EUROPE SERIOUS GAMES MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 62        EUROPE SERIOUS GAMES MARKET BY END USER (USD BILLION) 2020-2030

TABLE 63        GERMANY SERIOUS GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030

TABLE 64        GERMANY SERIOUS GAMES MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 65        GERMANY SERIOUS GAMES MARKET BY END USER (USD BILLION) 2020-2030

TABLE 66        UK SERIOUS GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030

TABLE 67        UK SERIOUS GAMES MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 68        UK SERIOUS GAMES MARKET BY END USER (USD BILLION) 2020-2030

TABLE 69        FRANCE SERIOUS GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030

TABLE 70        FRANCE SERIOUS GAMES MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 71        FRANCE SERIOUS GAMES MARKET BY END USER (USD BILLION) 2020-2030

TABLE 72        ITALY SERIOUS GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030

TABLE 73        ITALY SERIOUS GAMES MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 74        ITALY SERIOUS GAMES MARKET BY END USER (USD BILLION) 2020-2030

TABLE 75        SPAIN SERIOUS GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030

TABLE 76        SPAIN SERIOUS GAMES MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 77        SPAIN SERIOUS GAMES MARKET BY END USER (USD BILLION) 2020-2030

TABLE 78        RUSSIA SERIOUS GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030

TABLE 79        RUSSIA SERIOUS GAMES MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 80        RUSSIA SERIOUS GAMES MARKET BY END USER (USD BILLION) 2020-2030

TABLE 81        REST OF EUROPE SERIOUS GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030

TABLE 82        REST OF EUROPE SERIOUS GAMES MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 83        REST OF EUROPE SERIOUS GAMES MARKET BY END USER (USD BILLION) 2020-2030

TABLE 84        MIDDLE EAST AND AFRICA SERIOUS GAMES MARKET BY COUNTRY (USD BILLION) 2020-2030

TABLE 85        MIDDLE EAST AND AFRICA SERIOUS GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030

TABLE 86        MIDDLE EAST AND AFRICA SERIOUS GAMES MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 87        MIDDLE EAST AND AFRICA SERIOUS GAMES MARKET BY END USER (USD BILLION) 2020-2030

TABLE 88        UAE SERIOUS GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030

TABLE 89        UAE SERIOUS GAMES MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 90        UAE SERIOUS GAMES MARKET BY END USER (USD BILLION) 2020-2030

TABLE 91        SAUDI ARABIA SERIOUS GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030

TABLE 92        SAUDI ARABIA SERIOUS GAMES MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 93        SAUDI ARABIA SERIOUS GAMES MARKET BY END USER (USD BILLION) 2020-2030

TABLE 94        SOUTH AFRICA SERIOUS GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030

TABLE 95        SOUTH AFRICA SERIOUS GAMES MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 96        SOUTH AFRICA SERIOUS GAMES MARKET BY END USER (USD BILLION) 2020-2030

TABLE 97        REST OF MIDDLE EAST AND AFRICA SERIOUS GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030

TABLE 98        REST OF MIDDLE EAST AND AFRICA SERIOUS GAMES MARKET BY APPLICATION (USD BILLION) 2020-2030

TABLE 99        REST OF MIDDLE EAST AND AFRICA SERIOUS GAMES MARKET BY END USER (USD BILLION) 2020-2030

LIST OF FIGURES

FIGURE 1 MARKET DYNAMICS

FIGURE 2 REPORT TIMELINES: YEARS CONSIDERED

FIGURE 3 BOTTOM-UP APPROACH

FIGURE 4 RESEARCH FLOW

FIGURE 5 GLOBAL SERIOUS GAMES MARKET BY PLATFORM, USD BILLION, 2020-2030

FIGURE 6 GLOBAL SERIOUS GAMES MARKET BY APPLICATION, USD BILLION, 2020-2030

FIGURE 7 GLOBAL SERIOUS GAMES MARKET BY END USER, USD BILLION, 2020-2030

FIGURE 8 GLOBAL SERIOUS GAMES MARKET BY REGION, USD BILLION, 2020-2030

FIGURE 9 PORTER’S FIVE FORCES MODEL

FIGURE 10 GLOBAL SERIOUS GAMES MARKET BY PLATFORM, USD BILLION, 2022

FIGURE 11 GLOBAL SERIOUS GAMES MARKET BY APPLICATION, USD BILLION, 2022

FIGURE 12 GLOBAL SERIOUS GAMES MARKET BY END USER, USD BILLION, 2022

FIGURE 13 GLOBAL SERIOUS GAMES MARKET BY REGION, USD BILLION, 2022

FIGURE 14 MARKET SHARE ANALYSIS

FIGURE 15 BREAKAWAY, LTD.: COMPANY SNAPSHOT

FIGURE 16 DESIGNING DIGITALLY, INC.: COMPANY SNAPSHOT

FIGURE 17 DIGINEXT: COMPANY SNAPSHOT

FIGURE 18 IBM CORPORATION: COMPANY SNAPSHOT

FIGURE 19 CISCO SYSTEMS INC.: COMPANY SNAPSHOT

FIGURE 20 VIRTUAL HEROES, INC.: COMPANY SNAPSHOT

FIGURE 21 NINTENDO CO. LTD.: COMPANY SNAPSHOT

FIGURE 22 PROMOTION SOFTWARE GMBH: COMPANY SNAPSHOT

FIGURE 23 REVELIAN: COMPANY SNAPSHOT

FIGURE 24 TATA INTERACTIVE SYSTEMS: COMPANY SNAPSHOT

FIGURE 25 APPLIED RESEARCH ASSOCIATE INC.: COMPANY SNAPSHOT

FIGURE 26 EPIC SYSTEMS CORPORATION: COMPANY SNAPSHOT

Identifying Key Products in the Market

The identification of key products in any market is pivotal for understanding what drives consumer interest, technological innovation, and competitive advantage. Here’s how to approach this:
Market Analysis Reports: Start with syndicated market analysis reports from firms like Nielsen, Euromonitor, or specialized industry analysts. These reports often highlight leading products based on sales data, innovation, and consumer feedback.
Patent Filings: Reviewing patent filings can provide insight into technological innovations and future products that may impact the market. Databases like the United States Patent and Trademark Office (USPTO) or the World Intellectual Property Organization (WIPO) can be invaluable.
Ecommerce Platforms and Retailer Websites: Analyzing bestselling products and customer reviews on platforms such as Amazon, Flipkart, or direct retailer websites can offer direct insights into consumer preferences and product popularity.
Consumer Surveys and Feedback: Conducting surveys or analyzing online forums and social media can reveal consumer preferences, pain points, and desired features in products. Tools like SurveyMonkey, Google Surveys, or social listening platforms can facilitate this process.

Segmenting the Market and Products

Market and product segmentation is crucial for targeting marketing efforts and product development. Here’s a methodology for segmenting based on technical specifications:
Technical Specifications Review: Compile a comprehensive list of products within the market, focusing on their technical specifications. This could involve processor speeds for electronics, ingredients for food products, or material composition for apparel.
Factor Analysis: Use statistical techniques like factor analysis to group products based on shared technical specifications. This method helps identify underlying relationships between different specifications and how they cluster together.
Expert Consultation: Engage with industry experts or technical specialists to ensure that the segmentation makes sense from both a market and a technical perspective. This step ensures the practical relevance of the segments identified.

Identifying and Classifying Key Application Segments

Understanding how products are used in different applications is essential for market strategy:
Use Case Analysis: Identify common use cases for products by reviewing product literature, customer testimonials, and case studies. This helps understand the variety of applications each product serves.
Industry Surveys: Conduct surveys targeting professionals in the field to understand how and why certain products are preferred in specific applications. This can also reveal unmet needs in the market.
ApplicationBased Segmentation: Group products based on their primary applications, considering factors such as industry use, consumer vs. professional use, and environmental conditions.

Calculating Market Size Using TopDown and BottomUp Approaches

Estimating the market size accurately is fundamental for strategic planning:
TopDown Approach: Start with global industry data and narrow down to the target market by applying known market shares or segmentation percentages. Industry reports and financial databases are key sources for this approach.
BottomUp Approach: Aggregate sales data or unit shipments from all known market participants. This might require gathering data from company reports, industry associations, and sales channels.
Combining Approaches: Validate the market size estimates by comparing the results from both approaches. Discrepancies can highlight areas requiring further investigation.

Calculating the CAGR for the Market

The Compound Annual Growth Rate (CAGR) is a useful measure to understand market growth over time:
Historical Sales Data: Gather historical sales or market size data over a defined period. Public company filings, industry reports, and government databases can be sources for this data.
CAGR Formula: Apply the CAGR formula \[CAGR = (EV/BV)^{1/n} 1\], where EV is the end value, BV is the beginning value, and n is the number of periods.
Segment and Overall Market CAGR: Calculate CAGR for both the overall market and individual segments to understand growth patterns.

Sources for Secondary or Desk Research

Identifying the right sources is crucial for accurate desk research:
Industry and Market Research Reports: Sources like IBISWorld, Statista, and Frost & Sullivan offer comprehensive industry reports.
Government and International Organizations: Websites of the U.S. Census Bureau, World Bank, and OECD provide economic and industry specific data.
Academic Journals: Platforms like Google Scholar and JSTOR can offer peer reviewed articles on market trends and consumer behavior.
News Archives and Trade Publications: Stay informed on industry developments through sources like Bloomberg, Reuters, and specific trade journals relevant to the market in question.
Each of these steps requires careful consideration and a systematic approach to ensure that the market research report is robust, insightful, and actionable.

Serious Games Market

Base Year Value ()

CAGR ()

Forecast Year Value ()

Historical Data Period

Largest Region

Forecast Period

Instant access to hundreds of data points and trends

Serious Games Market Overview

Frequently Asked Questions

• What is the worth of serious games market?

• What are some of the market's driving forces?

• Which are the top companies to hold the market share in serious games market?

• Which is the largest regional market for serious games market?

Serious Games Market Segment Analysis

Serious Games Market Players

Who Should Buy? Or Key stakeholders

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