Mobile Games Market Overview
The global mobile games market is anticipated to grow from USD 212.62 Billion in 2023 to USD 575.97 Billion by 2030, at a CAGR of 15.30 % during the forecast period.
Mobile games are video games designed and tailored for play on mobile devices like smartphones and tablets. They have become an omnipresent source of entertainment, capitalizing on the convenience and widespread availability of mobile devices. Spanning a diverse array of genres, from puzzles to strategy and action, these games are predominantly distributed through digital storefronts like the Apple App Store and Google Play Store. Users can easily download and install these games directly onto their devices.
The popularity of mobile games can be attributed to their accessibility, low entry barriers, and the ability to cater to a broad audience. Technological advancements in mobile hardware and software have empowered developers to craft visually impressive and immersive gaming experiences. Monetization strategies for mobile games vary, including free-to-play, ad-supported, and premium models, contributing significantly to the industry's financial success. The landscape of mobile games continues to evolve with continuous innovations, collaborations, and the emergence of
esports on mobile platforms, shaping the dynamics of interactive entertainment.
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Mobile Games Market | Exactitude Consultancy[/caption]
The Mobile Games Market is of utmost importance, representing a dynamic and influential sector within the broader gaming industry. Its significance is evident in its capacity to transcend traditional gaming boundaries, reaching a vast and diverse global audience. The widespread availability of smartphones and tablets has democratized gaming, ensuring accessibility for individuals of all demographics, regardless of age or gaming expertise. This not only democratizes entertainment but also creates unprecedented opportunities for game developers and publishers.
The market's significance is further highlighted by its substantial contribution to overall gaming revenue, often surpassing other gaming platforms. Mobile games have evolved into a cultural phenomenon, shaping trends and reflecting societal shifts. They have become a pervasive form of entertainment, influencing consumer behavior, social interactions, and even contributing to the emergence of esports on mobile platforms.
Additionally, the mobile gaming industry acts as a hotbed for innovation, pushing technological boundaries and driving advancements in game design, graphics, and monetization models. As the market progresses, its importance lies in its ability to adapt to the evolving preferences of a global audience, steering economic growth, technological advancement, and cultural influence within the gaming landscape.
ATTRIBUTE |
DETAILS |
Study period |
2020-2030 |
Base year |
2022 |
Estimated year |
2023 |
Forecasted year |
2023-2030 |
Historical period |
2019-2021 |
Unit |
Value (USD Billion) |
Segmentation |
By Platform, Age Group, Monetization Type and Region |
By Platform |
|
By Age Group |
- Below 24 Years
- 24-44 Years
- Above 44 Years
|
By Monetization Type |
- In-app Purchases
- Paid Apps
- Advertising
|
By Region
|
- North America
- Asia Pacific
- Europe
- South America
- Middle East Asia & Africa
|
Mobile Games Market Segmentation Analysis
The global Mobile games market is divided into three segments, platform, age group, monetization type and region. By platform the market is divided into iOS, Android. By age group the market is classified into Below 24 Years, 24-44 Years, Above 44 Years. By Monetization Type the market is classified into In-app Purchases, Paid Apps, Advertising.
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Mobile Games Market | Exactitude Consultancy[/caption]
Based on platform, android segment dominating in the mobile games market. The Android segment's dominance in the Mobile Games Market reflects its widespread popularity and extensive market share among global users. As an open-source operating system, Android powers a diverse range of smartphones and tablets, creating a substantial user base globally. This broad reach provides game developers with a large audience, fostering a robust ecosystem for mobile gaming.
The Google Play Store, serving as the primary digital distribution platform for Android apps, including games, offers developers a channel to publish and distribute their games on a global scale. The Android segment's leadership is further driven by its compatibility with various devices, accommodating users with diverse preferences and budget considerations. Additionally, the flexibility of the Android platform supports a wide range of gaming experiences, from casual to high-performance, contributing significantly to its market prominence.
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Mobile Games Market | Exactitude Consultancy[/caption]
The Android segment's success underscores the platform's accessibility, inclusivity, and the thriving community of developers and gamers within the Android ecosystem.
Based on age group, below 24 years segment dominating in the mobile games market. The prominence of the Below 24 Years segment in the Mobile Games Market underscores the considerable impact wielded by younger demographics in the mobile gaming landscape. Individuals under the age of 24 exhibit a heightened affinity for digital entertainment, possess tech-savvy characteristics, and display a preference for mobile devices. The widespread use of smartphones and tablets within this demographic naturally inclines them toward mobile gaming platforms. With more leisure time and disposable income, younger users become a lucrative audience for game developers, particularly in terms of in-app purchases.
The Below 24 Years segment demonstrates receptivity to emerging gaming trends, social interactions within games, and innovative gameplay mechanics, contributing to the ever-evolving nature of the mobile gaming industry. The prevalence of social and multiplayer features in mobile games aligns seamlessly with the social tendencies of this age group, fostering engagement and community-building around popular titles. As this segment continues to embrace new technologies and gaming experiences, its influence becomes pivotal in shaping the trajectory of the Mobile Games Market, impacting the types of games and features that gain prominence.
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Mobile Games Market | Exactitude Consultancy[/caption]
The dominance of the Below 24 Years segment accentuates the critical need for game developers to tailor offerings to the preferences and behaviors of this influential demographic within the mobile gaming sector.
- INTRODUCTION
- MARKET DEFINITION
- MARKET SEGMENTATION
- RESEARCH TIMELINES
- ASSUMPTIONS AND LIMITATIONS
- RESEARCH METHODOLOGY
- DATA MINING
- SECONDARY RESEARCH
- PRIMARY RESEARCH
- SUBJECT-MATTER EXPERTS’ ADVICE
- QUALITY CHECKS
- FINAL REVIEW
- DATA TRIANGULATION
- BOTTOM-UP APPROACH
- TOP-DOWN APPROACH
- RESEARCH FLOW
- DATA SOURCES
- EXECUTIVE SUMMARY
- MARKET OVERVIEW
- GLOBAL MOBILE GAMES MARKET OUTLOOK
- MARKET DRIVERS
- MARKET RESTRAINTS
- MARKET OPPORTUNITIES
- IMPACT OF COVID-19 ON MOBILE GAMES MARKET
- PORTER’S FIVE FORCES MODEL
- THREAT FROM NEW ENTRANTS
- THREAT FROM SUBSTITUTES
- BARGAINING POWER OF SUPPLIERS
- BARGAINING POWER OF CUSTOMERS
- DEGREE OF COMPETITION
- INDUSTRY VALUE CHAIN ANALYSIS
- GLOBAL MOBILE GAMES MARKET BY PLATFORM, 2020-2030, (USD BILLION)
- IOS
- ANDROID
- GLOBAL MOBILE GAMES MARKET BY AGE GROUP, 2020-2030, (USD BILLION)
- BELOW 24 YEARS
- 24-44 YEARS
- ABOVE 44 YEARS
- GLOBAL MOBILE GAMES MARKET BY MONETIZATION TYPE, 2020-2030, (USD BILLION)
- IN-APP PURCHASES
- PAID APPS
- ADVERTISING
- GLOBAL MOBILE GAMES MARKET BY REGION, 2020-2030, (USD BILLION)
- NORTH AMERICA
- US
- CANADA
- MEXICO
- SOUTH AMERICA
- BRAZIL
- ARGENTINA
- COLOMBIA
- REST OF SOUTH AMERICA
- EUROPE
- GERMANY
- UK
- FRANCE
- ITALY
- SPAIN
- RUSSIA
- REST OF EUROPE
- ASIA PACIFIC
- INDIA
- CHINA
- JAPAN
- SOUTH KOREA
- AUSTRALIA
- SOUTH-EAST ASIA
- REST OF ASIA PACIFIC
- MIDDLE EAST AND AFRICA
- UAE
- SAUDI ARABIA
- SOUTH AFRICA
- REST OF MIDDLE EAST AND AFRICA
- COMPANY PROFILES*
(BUSINESS OVERVIEW, COMPANY SNAPSHOT, PRODUCTS OFFERED, RECENT DEVELOPMENTS)
- TENCENT HOLDINGS LTD.
- APPLE INC.
- SONY CORPORATION
- NETEASE
- ACTIVISION BLIZZARD
- ELECTRONIC ARTS INC.
- MICROSOFT CORPORATION
- GOOGLE LLC
- BYTEDANCE LTD.
- MIHOYO CO.
- ZYNGA INC.
- TAKE-TWO INTERACTIVE SOFTWARE
- BANDAI NAMCO HOLDINGS INC.
- UBISOFT ENTERTAINMENT SA
- SQUARE ENIX HOLDINGS CO.
- SEGA SAMMY HOLDINGS INC.
- NINTENDO CO.
- KING DIGITAL ENTERTAINMENT PLC
- ROBLOX CORPORATION
- PLAYTIKA HOLDING CORP.*THE COMPANY LIST IS INDICATIVE
LIST OF TABLES
TABLE 1 GLOBAL MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 2 GLOBAL MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 3 GLOBAL MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 4 GLOBAL MOBILE GAMES MARKET BY REGION (USD BILLION) 2020-2030
TABLE 5 NORTH AMERICA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 6 NORTH AMERICA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 7 NORTH AMERICA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 8 NORTH AMERICA MOBILE GAMES MARKET BY COUNTRY (USD BILLION) 2020-2030
TABLE 9 US MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 10 US MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 11 US MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 12 CANADA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 13 CANADA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 14 CANADA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 15 MEXICO MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 16 MEXICO MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 17 MEXICO MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 18 SOUTH AMERICA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 19 SOUTH AMERICA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 20 SOUTH AMERICA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 21 SOUTH AMERICA MOBILE GAMES MARKET BY COUNTRY (USD BILLION) 2020-2030
TABLE 22 BRAZIL MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 23 BRAZIL MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 24 BRAZIL MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 25 ARGENTINA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 26 ARGENTINA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 27 ARGENTINA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 28 COLOMBIA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 29 COLOMBIA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 30 COLOMBIA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 31 REST OF SOUTH AMERICA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 32 REST OF SOUTH AMERICA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 33 REST OF SOUTH AMERICA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 34 ASIA-PACIFIC MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 35 ASIA-PACIFIC MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 36 ASIA-PACIFIC MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 37 ASIA-PACIFIC MOBILE GAMES MARKET BY COUNTRY (USD BILLION) 2020-2030
TABLE 38 INDIA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 39 INDIA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 40 INDIA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 41 CHINA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 42 CHINA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 43 CHINA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 44 JAPAN MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 45 JAPAN MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 46 JAPAN MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 47 SOUTH KOREA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 48 SOUTH KOREA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 49 SOUTH KOREA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 50 AUSTRALIA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 51 AUSTRALIA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 52 AUSTRALIA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 53 SOUTH-EAST ASIA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 54 SOUTH-EAST ASIA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 55 SOUTH-EAST ASIA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 56 REST OF ASIA PACIFIC MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 57 REST OF ASIA PACIFIC MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 58 REST OF ASIA PACIFIC MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 59 EUROPE MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 60 EUROPE MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 61 EUROPE MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 62 EUROPE MOBILE GAMES MARKET BY COUNTRY (USD BILLION) 2020-2030
TABLE 63 GERMANY MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 64 GERMANY MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 65 GERMANY MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 66 UK MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 67 UK MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 68 UK MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 69 FRANCE MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 70 FRANCE MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 71 FRANCE MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 72 ITALY MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 73 ITALY MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 74 ITALY MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 75 SPAIN MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 76 SPAIN MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 77 SPAIN MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 78 RUSSIA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 79 RUSSIA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 80 RUSSIA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 81 REST OF EUROPE MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 82 REST OF EUROPE MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 83 REST OF EUROPE MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 84 MIDDLE EAST AND AFRICA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 85 MIDDLE EAST AND AFRICA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 86 MIDDLE EAST AND AFRICA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 87 MIDDLE EAST AND AFRICA MOBILE GAMES MARKET BY COUNTRY (USD BILLION) 2020-2030
TABLE 88 UAE MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 89 UAE MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 90 UAE MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 91 SAUDI ARABIA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 92 SAUDI ARABIA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 93 SAUDI ARABIA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 94 SOUTH AFRICA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 95 SOUTH AFRICA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 96 SOUTH AFRICA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
TABLE 97 REST OF MIDDLE EAST AND AFRICA MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
TABLE 98 REST OF MIDDLE EAST AND AFRICA MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
TABLE 99 REST OF MIDDLE EAST AND AFRICA MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
LIST OF FIGURES
FIGURE 1 MARKET DYNAMICS
FIGURE 2 MARKET SEGMENTATION
FIGURE 3 REPORT TIMELINES: YEARS CONSIDERED
FIGURE 4 DATA TRIANGULATION
FIGURE 5 BOTTOM-UP APPROACH
FIGURE 6 TOP-DOWN APPROACH
FIGURE 7 RESEARCH FLOW
FIGURE 8 GLOBAL MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2020-2030
FIGURE 9 GLOBAL MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2020-2030
FIGURE 10 GLOBAL MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2020-2030
FIGURE 11 GLOBAL MOBILE GAMES MARKET BY REGION (USD BILLION) 2020-2030
FIGURE 12 PORTER’S FIVE FORCES MODEL
FIGURE 13 GLOBAL MOBILE GAMES MARKET BY PLATFORM (USD BILLION) 2022
FIGURE 14 GLOBAL MOBILE GAMES MARKET BY AGE GROUP (USD BILLION) 2022
FIGURE 15 GLOBAL MOBILE GAMES MARKET BY MONETIZATION TYPE (USD BILLION) 2022
FIGURE 16 GLOBAL MOBILE GAMES MARKET BY REGION (USD BILLION) 2021
FIGURE 17 MARKET SHARE ANALYSIS
FIGURE 18 TENCENT HOLDINGS LTD.: COMPANY SNAPSHOT
FIGURE 19 APPLE INC.: COMPANY SNAPSHOT
FIGURE 20 SONY CORPORATION: COMPANY SNAPSHOT
FIGURE 21 NETEASE: COMPANY SNAPSHOT
FIGURE 22 ACTIVISION BLIZZARD: COMPANY SNAPSHOT
FIGURE 23 ELECTRONIC ARTS INC.: COMPANY SNAPSHOT
FIGURE 24 MICROSOFT CORPORATION: COMPANY SNAPSHOT
FIGURE 25 GOOGLE LLC: COMPANY SNAPSHOT
FIGURE 26 BYTEDANCE LTD.: COMPANY SNAPSHOT
FIGURE 27 MIHOYO CO.: COMPANY SNAPSHOT
FIGURE 28 ZYNGA INC.: COMPANY SNAPSHOT
FIGURE 29 TAKE-TWO INTERACTIVE SOFTWARE: COMPANY SNAPSHOT
FIGURE 30 BANDAI NAMCO HOLDINGS INC.: COMPANY SNAPSHOT
FIGURE 31 UBISOFT ENTERTAINMENT SA: COMPANY SNAPSHOT
FIGURE 32 SQUARE ENIX HOLDINGS CO.: COMPANY SNAPSHOT
FIGURE 33 SEGA SAMMY HOLDINGS INC.: COMPANY SNAPSHOT
FIGURE 34 NINTENDO CO.: COMPANY SNAPSHOT
FIGURE 35 KING DIGITAL ENTERTAINMENT PLC: COMPANY SNAPSHOT
FIGURE 36 ROBLOX CORPORATION: COMPANY SNAPSHOT
FIGURE 37 PLAYTIKA HOLDING CORP.: COMPANY SNAPSHOT