The global water based nail polish market size is projected to grow from USD 16.23 billion in 2023 to USD 30.63 billion by 2030, exhibiting a CAGR of 9.5% during the forecast period.
Water-based nail polish refers to a type of nail polish that employs water as its primary solvent instead of conventional chemical solvents such as acetone or ethyl acetate. This variant is widely regarded as a safer and more environmentally conscious alternative to traditional nail polishes because it reduces or eliminates the use of harsh chemicals and volatile organic compounds (VOCs) that can pose risks to both human health and the environment. Typically, water-based nail polishes consist of pigments, resins, and other ingredients suspended in water rather than solvent-based solutions. They are renowned for their mild or nonexistent odor, making them preferable for individuals sensitive to strong chemical scents. Furthermore, water-based nail polishes are often easier to remove using gentle, water-based nail polish removers and tend to dry more rapidly than their solvent-based counterparts. In summary, water-based nail polish offers a safer and more eco-friendly option for those who enjoy adorning their nails without compromising on quality or performance.
Water-based nail polish holds importance for various reasons. Firstly, it provides a safer option compared to traditional nail polishes by reducing exposure to harmful chemicals and volatile organic compounds (VOCs), particularly beneficial for those sensitive to strong chemical odours. Additionally, its use of water as the primary solvent minimizes environmental impact, lowering the release of potentially hazardous substances into the environment. Moreover, water-based nail polish tends to be gentler on nails, as it is less drying and damaging than solvent-based formulas. Its easy removal with water-based nail polish removers adds to its appeal. Overall, embracing water-based nail polish reflects a growing focus on sustainability, health consciousness, and eco-friendliness in personal care products, making it a significant choice for consumers seeking safer and more environmentally conscious nail care options.
ATTRIBUTE | DETAILS |
Study period | 2020-2030 |
Base year | 2022 |
Estimated year | 2023 |
Forecasted year | 2023-2030 |
Historical period | 2019-2021 |
Unit | Value (USD Billion) (Thousand Units) |
Segmentation | By Type, Application and Region |
By Type |
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By Application |
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By Region |
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The global water based nail polish market size is projected to grow from USD 16.23 billion in 2023 to USD 30.63 billion by 2030, exhibiting a CAGR of 9.5% during the forecast period.
North America accounted for the largest market in the water based nail polish market.
CHANEL, Dior, L'Oreal, Revlon, Sally Hansen, SOPHI, Acquarella LLC, Color Club, COSMAY, Deborah Lippmann, Ella+Mila and Others.
Consumers are increasingly emphasizing health and wellbeing in their cosmetic rituals, resulting in cleaner and safer nail polish formulas. Water-based nail polishes are devoid of harsh chemicals and scents, making them appealing to people looking for a safer nail care solution.
The global water based nail polish market is bifurcated into two segments, by type, by application and region. By type, the market is divided into transparent colour, single-colour, multi-colour. By application, the market is bifurcated into nail art institutions, individuals, others and region.
[caption id="attachment_40093" align="aligncenter" width="684"]The nail polish market is segmented into various types based on the characteristics of the polish. These divisions include transparent color, single-color, and multi-color varieties. Transparent color nail polishes are formulated to offer a sheer or translucent finish, allowing the natural nail color to remain visible while adding a subtle shine or tint. They are often favored for their simplicity or as a base coat for more elaborate nail art designs. Single-color nail polishes, on the other hand, come in solid colors without additional effects or decorations. With a wide array of hues and shades available, they enable users to select a color that matches their preferences or complements their attire. Multi-color nail polishes feature a blend of several colors, either mixed within the same bottle or applied in layers to achieve intricate designs or gradient effects. These polishes promote versatility and creativity, empowering individuals to experiment with diverse color combinations and patterns to express their unique style. In summary, the segmentation of the nail polish market into transparent color, single-color, and multi-color options caters to the varied preferences and fashion trends prevalent in the beauty industry.
[caption id="attachment_40092" align="aligncenter" width="672"]The nail polish market is divided by application into three main categories: nail art institutions, individuals, and others. Nail art institutions refer to businesses or establishments dedicated to providing professional nail care services, including manicures, pedicures, and intricate nail designs. These institutions often use a wide range of nail polish colors and finishes to create elaborate and customized looks for their clients. The individual segment encompasses consumers who purchase nail polish products for personal use at home. These individuals may enjoy experimenting with different colors, styles, and techniques to create their own nail designs and express their creativity. The "others" category includes various other applications, such as nail salons, spas, beauty parlors, and retail stores that offer nail polish products to their customers. These establishments may cater to both individual consumers and professional nail technicians, providing a diverse range of nail polish options to meet different preferences and needs. Overall, the bifurcation of the nail polish market by application reflects the diverse range of users and establishments involved in the nail care industry, catering to both professional and personal grooming needs.
[caption id="attachment_40094" align="aligncenter" width="676"]Increasing concerns regarding the environmental impact of traditional solvent-based nail polishes are driving consumers towards eco-friendly alternatives like water-based nail polishes.
The increasing awareness of environmental issues has sparked a notable shift in consumer preferences within the nail polish market, leading to a surge in demand for eco-friendly alternatives like water-based nail polishes. Traditionally, solvent-based nail polishes have been widely used in the beauty industry. However, concerns about their environmental impact have prompted a significant change in mindset. Consumers are now more aware of the potential harm that the chemicals in solvent-based polishes can cause to the environment, including air and water pollution, as well as issues with toxic waste disposal. Consequently, consumers are recognizing the role their purchasing choices play in broader environmental conservation efforts. Water-based nail polishes have emerged as an appealing solution, offering a safer and more sustainable option. These formulations typically contain fewer harsh chemicals, making them less harmful to both personal health and the environment. As a result, environmentally conscious consumers are actively seeking out water-based alternatives, seeing them as a proactive step towards reducing their ecological footprint while still enjoying beauty rituals. This trend highlights the significant impact of environmental concerns on consumer behavior, driving the adoption of eco-friendly alternatives and reshaping the nail polish industry towards greater sustainability.
RestraintCompared to traditional nail polishes, water-based alternatives often have a more limited color range due to formulation challenges, which may deter some consumers.
Water-based nail polishes, while gaining traction for their environmentally friendly and safer compositions, often encounter a drawback in their available color range compared to traditional solvent-based alternatives. This limitation arises from the inherent challenges involved in formulating water-based formulas to achieve a broad spectrum of vibrant hues. Unlike solvent-based polishes, which boast a wide array of colors due to their compatibility with various pigments and dyes, water-based options must navigate formulation complexities that can constrain the palette. Moreover, certain pigments and colorants commonly found in traditional nail polishes may not translate as effectively to water-based formulations, further restricting color choices. Consequently, consumers in search of specific or unconventional shades may perceive the selection of water-based nail polishes as comparatively limited. This disparity in color options may serve as a deterrent for individuals who prioritize color variety and self-expression in their nail care selections. Nonetheless, ongoing advancements in formulation technology and escalating consumer demand for eco-friendly alternatives are propelling endeavors to broaden the color range of water-based nail polishes, offering prospects for a more extensive and inclusive assortment in the future.
OpportunitiesManufacturers can capitalize on the growing demand for water-based nail polishes by expanding their product lines to include a wider variety of colors and finishes.
Manufacturers operating in the nail polish sector stand at a pivotal juncture to seize upon the surging demand for water-based nail polishes by diversifying their product portfolios to encompass an extensive array of colors and finishes. As consumers increasingly gravitate towards eco-conscious and safer beauty alternatives, the market for water-based nail polishes continues to expand. To effectively harness this trend, manufacturers can strategically broaden their offerings to cater to a more diverse spectrum of consumer tastes and style preferences. By introducing new shades, tones, and finishes, such as matte, glossy, metallic, or glitter-infused variants, manufacturers can cater to a wider audience and adapt to evolving fashion trends and occasions. Furthermore, by maintaining a cycle of innovation and continually unveiling fresh products, manufacturers can sustain consumer interest and brand loyalty, fostering repeat purchases and heightened brand engagement. This diversification of product lines not only meets the escalating demand for water-based nail polishes but also positions manufacturers as pioneers in sustainability and ingenuity within the beauty domain. Additionally, by furnishing an extensive selection of colors and finishes, manufacturers can effectively address concerns regarding the perceived limited options in water-based nail polishes, thus attracting a broader consumer base and propelling market expansion. In essence, expanding product portfolios presents a strategic avenue for manufacturers to capitalize on the burgeoning appetite for eco-friendly beauty solutions while simultaneously fulfilling consumer desires for variety, excellence, and environmental responsibility in nail care.
With rising awareness of environmental concerns and a desire for safer cosmetic products, there is a growing demand for water-based nail polishes, which are regarded more ecologically friendly and less damaging to human health than solvent-based alternatives.
Many beauty firms are expanding their product ranges to include water-based nail polishes, giving customers a broader selection of colours, finishes, and formulas to pick from. This extension accommodates a wide range of preferences and enables for greater creativity in nail art and self-expression.
Companies are investing in R&D to enhance the performance and longevity of water-based nail paints. Formulation innovations are tackling issues such as chip resistance, short drying periods, and long-lasting wear, allowing water-based solutions to compete with traditional nail paints.
Influencers and celebrities are heavily involved in marketing water-based nail paints via social media platforms and collaborations with beauty firms. Their endorsements improve the visibility and legitimacy of these items, affecting customer purchase decisions.
Water-based nail paints are becoming more widely available in retail stores, internet marketplaces, and specialist beauty shops. The improved accessibility makes it simpler for customers to locate and acquire these items, which contributes to market expansion.
Beauty items, including nail paints, are increasingly being customized and personalized. Brands are providing customized choices such as DIY nail paint kits and bespoke colour palettes, allowing customers to create unique tints and patterns based on their preferences.
The competitive landscape of the water based nail polish market was dynamic, with several prominent companies competing to provide innovative and advanced water based nail polish solutions.
February 22, 2024 -- Building off the success of the 2023 L'Oréal Paris Elvive Hyaluron + Plump collection which launched exclusively at Walmart in the fall of 2022, the brand has once again collaborated with the retailer on another exclusive, Hyaluron + Pure, featuring a Shampoo, Conditioner, and Oil Erasing Scalp Serum.
July 18, 2023 --Beyond the elephant-donned bottle, what I loved about the Ella+Mila nail polish was its wide selection of fun and on-trend colors, perfect for every mood or vibe you're feeling.
North America, notably the United States, has emerged as a dominant area in the water-based nail polish industry. This dominance can be due to a variety of causes, including increased consumer awareness and desire for safer and more environmentally friendly cosmetic products. To meet the expanding demand, the region has a well-established beauty sector that includes a variety of companies that provide water-based nail polish solutions. Furthermore, severe regulations on cosmetic chemicals, as well as environmental sustainability measures, have spurred the beauty industry to use water-based formulas.
[caption id="attachment_40097" align="aligncenter" width="586"]Europe is another dominant market for water-based nail polish. Countries such as the United Kingdom, France, Germany, and Italy have sizable market shares due to sophisticated beauty markets and customer preferences for natural and organic goods. The region has seen an increase in eco-consciousness and a preference for clean beauty, which has fueled demand for water-based nail paints. Asia Pacific is also developing as a key area in the water-based nail polish market, driven by increased disposable incomes, changing lifestyles, and growing environmental consciousness. Countries such as Japan, South Korea, China, and India are seeing an increase in demand for safer, more environmentally friendly cosmetic products, such as water-based nail paint.
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