Postbiotics Supplements Market Size, Share, Industry Trends Segmentation Analysis by Type (Bacteria, Yeast) By Application (Personal Care and Cosmetics, Food and Beverages, Animal Feed, Pharmaceuticals, Others) Growth Outlook, Demand, Regional Insights, and Forecast (2024-2032)

Postbiotics supplements Market Segmentation

The market for postbiotics supplements is categorized according to type, form, and application. In terms of type, the market is divided into bacteria and yeast. In relation to form, the market is divided into soft gels, capsules/tablets, powder/granules, gummies, and other forms. With regards to application, the market is divided into personal care & cosmetics, food and beverages, animal feed, pharmaceuticals, and other sectors.

On the basis of type, the Bacteria Postbiotic segment is considered to be an important factor in the postbiotic supplements market.

The category of bacteria postbiotic supplements is expected to have a significant global market share in 2023, as they improve the stomach health, immunity and overall performance of the animal. Their popularity among animal farmers is due to the fact that they provide continuous benefits without the viability issues associated with live probiotics. In addition, they reduce the demand for antibiotics, which supports a greener and more organic method of animal health.

Rapid growth can be seen in the food and beverage segment.

The food and beverage market are expected to grow rapidly, as is the global market for postbiotic supplements, as consumers increasingly look for products that are both natural and beneficial to health. As people seek healthier and more environmentally friendly foods, postbiotics improve the nutritional value and safety of meat and other animal products.

Competitive Landscape

Some Major Key Players in the Postbiotics Supplements Market:

• AB-Biotics S.A
• Archer-Daniels-Midland
• Beekeeper’s Naturals
• Bio Complete 3
• Cargill
• Designs for health
• Emil Nutrition
• Essential Formulas Incorporated (Dr. Ohhira’s Probiotics)
• For The Biome
• Glac Biotech Co., Ltd.
• GUT ARMOR
• Korea Biopharm
• Lactobio A/S
• MaryRuth Organics

Recent Developments:

• In Feb 2024, Sirio Pharma Co., Ltd. (Sirio), a worldwide producer of dietary supplements, is introducing BloomDays, an innovative postbiotic gummy product that is the first of its kind in the market. This product showcases EpiCor, a postbiotic ingredient developed by Cargill. BloomDays focuses on enhancing immune health and capitalizing on the expanding gut health market by leveraging Sirio’s expertise in development and manufacturing, together with the scientifically supported component, EpiCor.

• In May 2021, The U.S. Food and Drug Administration (FDA) sent a letter stating that they had no objections to Cargill’s GRAS notification for the use of EpiCor® postbiotic in specific foods and beverages. EpiCor® postbiotic is a desiccated yeast fermentate that has been demonstrated in clinical trials of dietary supplements to effectively regulate the gut microbiota and enhance immune system function.

Regional analysis:

Regionally, the market share of Postbiotic Supplements Market in Asia Pacific is significant. 

Increasing urbanization Asia Pacific is expected to grow rapidly in the global market for postbiotic supplements due to the number of animals being raised, more people learning about the benefits of postbiotics, encouraging government programs, new technologies and economies driving the market demand in this sector.

Europe presently controls the postbiotic supplement industry. Market players in the food and beverage and pharmaceutical industries will continue to invest, hence expanding the regional market. The regional players are investing in R&D to create innovative items that will benefit consumers of all ages and genders.

Market Dynamics:

Drivers

Raising Conscience About Health The term “balanced microbiome” refers to the strong, robust community of gut bacteria that produces all the postbiotic nutrients required by the body. The efficacy of these treatments is enhanced when the patient makes lifestyle modifications, such as using stress management techniques, maintaining a nutritious diet, and minimising exposure to unnecessary chemicals and medications. Postbiotic supplements can be a sophisticated and secure method of improving one’s health because they have less problems with storage and shelf life than viable probiotics. It is projected that postbiotic supplement use will be encouraged in North America and Europe in large part by the rising demand for sports nutrition products. This is because living an active lifestyle is becoming increasingly important, and there are more and more

Restraints:

High investment: One of the main obstacles to the expansion of this industry is the high price of these supplements, which needs to be significantly lowered in order for patients to afford them commercially. The market’s participants are also discouraged from investing in the postbiotic supplement business by medication failure and investment waste.

Opportunities:

Growing awareness of the value of health: People are becoming more aware of the connection between their general well-being and the maintenance of a healthy digestive system. In order to satisfy the demands of a broader spectrum of consumers, manufacturers are being prompted by the emergence of new research fields to develop new products. In spite of this, the market is concerned about NPD’s transparency and operational efficacy as a result of their growing operations.

Currently, the microbiota is the main subject of research, with studies being conducted to uncover signs of illnesses and disorders that can be avoided or detected. It was thought that the cultures that resulted from the metabolism of probiotics formed postbiotics, which were then absorbed by the digestive system.

Segments Covered in the Postbiotics Supplements Market Report

Postbiotics Supplements Market by Type-

• Bacteria
• Yeast

Postbiotics Supplements Market by Form-

• Soft Gels
• Capsules/Tablets
• Powder/ Granules
• Gummies
• Others

Postbiotics Supplements Market by Applications-

• Personal Care and Cosmetics
• Food and Beverages
• Animal Feed
• Pharmaceuticals
• Others

Postbiotics Supplements Market by Region-

North America-

• The US
• Canada
• Mexico

Europe-

• Germany
• The UK
• France
• Italy
• Spain
• Rest of Europe

Asia-Pacific-

• China
• Japan
• India
• South Korea
• Southeast Asia
• Rest of Asia Pacific

Latin America-

• Brazil
• Argentina
• Rest of Latin America

Middle East & Africa-

• GCC Countries
• South Africa
• Rest of the Middle East and Africa