OBGYN EHR Market Size, Share & Trends Analysis Report by Product (Client Server-based, Web-based), By Application (Scheduling, Billing, Clinical Documentation), Region And Segment Forecasts, 2023-2032

Market Dynamics

Global OBGYN EHR Market Drivers

Market expansion is being driven by the increasing demand for specialized electronic health record (EHR) solutions tailored to the unique requirements of obstetrics and gynecology offices. Compared to generic EHR systems, OBGYN EHR platforms have special features and capabilities that make them more appropriate for managing prenatal care, labor and delivery, postpartum care, gynecological consultations, reproductive health, and family planning. The OB-GYN Electronic Health Record (EHR) software from Athenahealth is appropriate for solo practices as well as practices with one to ten, eleven to fifty, or more physicians. Athenahealth introduced voice navigation in the athenaOne mobile app in 2023. This feature included improvements to texting and taking photos, ordering efficiency, and accessibility to unlock documentation and streamline workflow. Additionally, it has integrated decision support for clinical scenarios unique to OBGYNs, such as

In May 2023, ModMed expanded the functionality of its electronic health record (EHR) to include payment systems, data analysis, patient interaction, and aesthetic capabilities. Obstetrics and gynecology practices, for example, require customized features and functionalities to meet their unique clinical and administrative requirements. As a result, specialized EHR systems for these speciality practices are becoming more and more popular. The need for specialized OBGYN EHR systems is anticipated to soar, driving market growth, as healthcare providers search for solutions that cater to the particular requirements of women’s health.

Global OBGYN EHR Market Restraints

An electronic health records (EHR) system customized for obstetricians and gynecologists (OBGYNs) usually requires a sizable upfront investment in hardware infrastructure, software licensing, staff training, and customization. The high implementation costs of specialized OBGYN EHR systems may deter smaller practices or those with tighter budgets from adopting these solutions, especially in healthcare settings with limited resources or in areas with tight budgets.

Furthermore, 43% of healthcare providers believe that high upfront costs are a major barrier to the adoption of EHRs, as per a poll conducted by the Medical Group Management Association (MGMA). The initial cost associated with implementing an OBGYN EHR may pose a financial challenge for small and independent practices, especially those situated in remote or underdeveloped areas with restricted funding. These practices may require assistance in allocating funds for the implementation of EHRs because of conflicting goals such as staffing, equipment, and building upgrades.

Global OBGYN EHR Market Opportunity

OBGYN EHR system innovation is possible thanks to ongoing advancements in healthcare IT, including telemedicine platforms, cloud computing, artificial intelligence, and interoperability standards. In obstetrics and gynecology settings, integrating cutting-edge technologies like mobile apps, telemedicine capabilities, predictive analytics, and remote monitoring into OBGYN EHR platforms can enhance patient care, clinical outcomes, and practice efficiency.

Additionally, it is anticipated that adding telemedicine capabilities to OBGYN EHR platforms will improve comfort and flexibility while expanding patient access to care in underserved areas. An enormous opportunity to improve clinical decision-making, change the way that care is delivered, and boost the effectiveness of obstetrics and gynecology practices exists when AI technology is integrated into OBGYN EHR systems. OBGYN EHR providers can offer healthcare providers personalized treatment recommendations, streamlined workflows, and actionable insights by utilizing machine learning, natural language processing, and predictive analytics. This will ultimately improve patient outcomes and advance the health of women.

Competitive Landscape

Some of the major OBGYN EHR market players are:

• InSync Healthcare Solutions
• Practice Fusion Inc.
• WRS Health
• Bizmatics Inc.
• Greenway Health LLC
• CureMD Healthcare
• NXGN Management
• Infor-Med Inc.
• EndoSoft LLC
• RevenueXL Inc.

Recent Developments

• December 2021: InSync Healthcare Solutions was acquired by Qualifacts + Credible. InSync’s flexible and straightforward platform has been added to Qualifacts + Credible’s range of EHR solutions, enabling the combined business to serve a broader mental health and human services market with innovative technology, customer support, and complementary products.

• September 2020: Cerner Corporation purchased the assets of Athenahealth, a provider of OB/GYN EMR software.

Regional Insights

North America

In 2022, North America held the majority of the market with a 46.7% share. Policies encouraging the use of EHRs and the availability of high-level digital infrastructure are significant drivers of this expansion. Additionally, stronger support from payers and healthcare providers for HCIT adoption is expected to boost market growth. The market is further driven by supportive government initiatives for population health management. According to the Office of the National Coordinator for Health Information Technology (ONC), by 2021, 96% of hospitals and 78% of physicians in office settings in the United States were using electronic health records.

Key Target Audience

• Market Players
• Investors
• End-Users
• Government Authorities
• Consulting and Research Firm
• Venture Capitalists

Segmentation of OBGYN EHR Market

OBGYN EHR Market By Product Outlook

• Client-server-based HER
• Web-based HER

OBGYN EHR Market By Application Outlook

• Scheduling
• Billing
• Clinical Documentation
• Workflow Management

OBGYN EHR Market By Region-

North America-

• The US
• Canada
• Mexico

Europe-

• Germany
• The UK
• France
• Italy
• Spain
• Rest of Europe

Asia-Pacific-

• China
• Japan
• India
• South Korea
• Southeast Asia
• Rest of Asia Pacific

Latin America-

• Brazil
• Argentina
• Rest of Latin America

 Middle East & Africa-

• GCC Countries
• South Africa
• Rest of Middle East and Africa
• Major Contributors to the Market
• Web-Based EHR Segment

In 2022, the web-based EHR segment accounted for the largest portion of total revenue, at 55.4%. This growth is due to the widespread adoption of web-based EHRs by healthcare providers of all sizes. Web-based EHRs can be set up and utilized without the need for internal servers, and they can be customized to meet user demands.

Billing Segment Growth

During the projected period, the billing application segment is anticipated to have the highest CAGR. The growth is attributed to complex billing and reimbursement codes and a growing emphasis on reducing billing errors. The introduction of electronic health records has simplified the process of medical coding and billing compared to traditional paper-based methods. Data entry into computerized systems is more practical and effective, reducing the likelihood of errors and enhancing overall billing accuracy.